Conversion Rate Optimization Consulting
Conversion rate optimization consulting, done differently: the Ongoing CRO Partnership replaces a vendor relationship with a dedicated growth department, embedded in your store and running your revenue optimization engine every month.
Free 30-minute call · No obligation · No credit card required
$1B+
in client revenue managed
2,500+
brands
10+
years on Shopify
What is Conversion Rate Optimization Consulting?
Conversion rate optimization consulting from Build Grow Scale takes the shape of the Ongoing CRO Partnership: Build Grow Scale's flagship engagement, a multi-disciplinary growth team that operates as an extension of your business. Instead of one-off projects, you get a continuous cycle of research, prioritization, testing, and deployment, all owned by people who know your store, your customers, and your numbers.
We run it the way a serious in-house CRO team would, minus the hiring cost, the management overhead, and the ramp time. You get the output of a department for the cost of a senior hire.
This is the right fit for stores already doing meaningful revenue ($1M+ annually) where the constraint isn't traffic. It's converting the traffic you already have.
“Once your checkout and your cart are optimized, every change we make generates more money for you.”
Matthew Stafford
The deliverables.
Dedicated Lead Growth Strategist
Your single point of accountability. Owns your roadmap, your priorities, and your results.
Frontend + Backend Development
Both sides of the stack, in-house. No handoffs, no “we'll need to bring in a dev for that.”
Data Scientist
Pulls signal from GA4, session recordings, surveys, and on-site behavior to decide what gets tested next.
QA Specialist
Every test ships clean: cross-browser, cross-device, cross-Shopify-theme.
RICE-Scored Testing Backlog
Reach, Impact, Confidence, Effort: every hypothesis scored so you always know what's next and why.
GA4 + GTM Configuration
Tracking set up correctly from day one, so the data you're testing against is real.
The process.
01
Diagnostic & Discovery
A deep audit of your store, your data, and your customer journey, looking for the leaks no one else has named yet.
02
Roadmap Build
Every finding becomes a hypothesis. Every hypothesis gets a RICE score. You see the 90-day plan before we write a line of code.
03
Continuous Test Cycles
Research, design, build, QA, launch, analyze, ship the winner: multiple tests in flight at any time. The first six to eight weeks get your data clean and the core best practices in place; after that, every decision is made from what's actually happening on your site, week by week.
04
Compounding
Winning patterns get documented and reused. Losing patterns get documented and avoided. The system gets smarter every month.
What an embedded partnership looks like in practice.
Yankum Ropes came to Build Grow Scale doing around $300,000 a month. Within six months of embedded work, cleaning up their data tracking and shipping changes their previous in-house team had been too slow to ship, they were doing $750,000 to $800,000 a month. This past February they logged their first $1 million month in the ten-year history of the brand, having tripled monthly revenue over the last year.
Is this right for you?
Strong Fit
- Doing $1M+ in annual revenue: typically where the ongoing-partnership model's economics work best
- Have an established product and reliable traffic
- Want a partner, not a vendor, willing to share data and context
- Believe testing is how you find truth, not how you confirm opinions
Probably Not If
- Pre-product-market-fit (CRO can't fix a product problem)
- Looking for a one-time site fix and done
- Need traffic before you need conversion lift
Common Questions
What makes this different from hiring a CRO agency for one-off projects?
Who is actually on the team?
How do you decide what to test first?
What happens in the first few weeks?
Is this only for large stores?
Related services.
An Ongoing CRO Partnership is built on top of the split testing programme inside the partnership, the analytics and data consulting underneath it, and the custom reporting you receive each month. See the results this model produces across other stores in our case studies, or read why BGS runs engagements this way.
$1B+ in client revenue
managed. Let's
talk about yours.
A free 30-minute call to look at your store's data and conversion funnel together.
No obligation. No pressure.