Analytics & Data Consulting
Stop running your business on broken data.
Most ecommerce stores have GA4 misconfigured in ways they don't know about. Our certified GA4 expert finds it, fixes it, and turns your data into decisions.
Free 30-minute call • No obligation • No credit card required
What is Analytics & Data Consulting?
When BGS audits a new client's GA4, we almost always find the same thing: events firing twice, transactions missing, attribution credited to the wrong channels, and dashboards that confidently report numbers that don't match the bank account.
Analytics & Data Consulting fixes the foundation. We audit your setup, fix what's broken, build the tracking you need but don't have, and create reporting that tells you what to do — not just what happened.
This is a prerequisite for serious CRO work, but it's also valuable on its own. You can't optimize what you can't measure correctly.
The deliverables.
Full GA4 Audit
Every event, every parameter, every conversion. We find what's broken, what's misconfigured, and what's missing.
Enhanced Ecommerce Setup
Product impressions, add-to-carts, checkout steps, purchases — all tracked correctly, with the right parameters.
Custom Event Implementation
The events you need to answer your specific questions. Built in GTM, validated in GA4.
Attribution Analysis
Where revenue actually comes from, not where the last-click model says it does. So your media budget goes where it works.
Custom Dashboards
Looker Studio dashboards your operators can actually read. Built around your KPIs, not Google's defaults.
Monthly Data Reviews
We pull insights from your data every month and tell you what to do about them.
The process.
Audit
Full inventory of your current tracking setup. We document what's working, what's broken, and what's missing.
Fix & Rebuild
Broken tracking gets fixed. Missing tracking gets built. Everything gets validated in GA4 and against Shopify reality.
Reporting Build
We build the dashboards you'll actually use. Reviewed with you so they answer the questions you're really asking.
Ongoing Review
Monthly review of the data with strategic recommendations. The data becomes a decision-making tool, not a report card.
Is this right for you?
A Strong Fit If
- Suspect your GA4 numbers don't match reality (they probably don't)
- Need attribution clarity to make media decisions
- Want dashboards your team will actually open
- About to start a CRO program and need clean data first
Probably Not If
- Just need someone to install GA4 (we do more than that)
- Don't want to act on what the data tells you
Matt and team don't mess around with ideas — they use data instead. Data-backed suggestions every time.
Not sure where to start?
We'll diagnose it.
Book a free 30-minute Revenue Optimization Audit. We'll look at your store, tell you exactly what's holding it back, and show you where the biggest lever is.