AI Store Analysis
Data Foundation

Analytics & Data Consulting

Most ecommerce stores have GA4 misconfigured in ways they don't know about. Our data team finds it, fixes it, and turns your data into decisions.

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Free 30-minute call · No obligation · No credit card required

$1B+

in client revenue managed

2,500+

brands

10+

years on Shopify
What It Is

What is Analytics & Data Consulting?

Analytics & Data Consulting starts with an honest audit of your GA4. The most common issue we find is data that isn't deep enough. Enhanced ecommerce tells you general shopping behavior, but it doesn't actually tell you what's happening inside an abandoned cart. Events firing twice, transactions going missing, and revenue credited to the wrong channel are close behind.

We fix the foundation: audit the setup, repair what's broken, build the tracking you don't have yet, and create reporting that tells you what to do next, not just what already happened.

This is a prerequisite for serious testing work, but it holds up on its own. You can't optimize what you can't measure correctly.

“That's when I dug into data, figured out from the data that there's a lot more going on besides just running ads. And when I could figure out what was happening on my website with data, my ads worked better.”

Matthew Stafford

What You Get

The deliverables.

Full GA4 Audit

Every event, every parameter, every conversion. We find what's broken, what's misconfigured, and what's missing.

Enhanced Ecommerce Setup

Product impressions, add-to-carts, checkout steps, purchases: all tracked correctly, with the right parameters.

Custom Event Implementation

The events you need to answer your specific questions. Built in GTM, validated in GA4.

Attribution Analysis

Where revenue actually comes from, not where the last-click model says it does, so your media budget goes where it works.

Custom Dashboards

Looker Studio dashboards your operators can actually read, built around your KPIs, not a default template.

Monthly Data Reviews

We pull insights from your data every month and tell you what to do about them.

How It Works

The process.

01

Audit

Full inventory of your current tracking setup. We document what's working, what's broken, and what's missing.

02

Fix & Rebuild

Broken tracking gets fixed. Missing tracking gets built. Everything gets validated in GA4 and against Shopify reality.

03

Reporting Build

We build the dashboards you'll actually use, reviewed with you so they answer the questions you're really asking.

04

Ongoing Review

Monthly review of the data with strategic recommendations. The data becomes a decision-making tool, not a report card.

“Matt and team don't mess around with ideas. They use data instead. Data-backed suggestions every time.”

Trustpilot review (unprompted)
Who It's For

Is this right for you?

Strong Fit

  • Suspect your GA4 numbers don't match reality (they probably don't)
  • Need attribution clarity to make media decisions
  • Want dashboards your team will actually open
  • About to start a CRO program and need clean data first

Probably Not If

  • Just need someone to install GA4 (we do more than that)
  • Don't want to act on what the data tells you
FAQ

Common Questions

How do I know if my GA4 is actually broken?
The most common signs are numbers that don’t match your bank account, events that look like they’re firing twice, and reports nobody on the team fully trusts. If any of that sounds familiar, a full audit almost always finds something worth fixing.
It’s the working audit we build for every new client: every tracking gap and opportunity we find, organized by device and by section of the site. We review it with you directly so the priorities reflect what you know about the business, not just what the data shows.
Yes, ideally: testing decisions are only as good as the data behind them, and broken tracking produces false winners as often as real ones. Clean data is the foundation the rest of the program stands on.
No, a basic install is the easy part and isn’t what this service is for. We build the custom events, attribution, and dashboards your team will actually use every month, and keep reviewing the data with you after launch.
That’s expected. Every store has its own customers and its own problems, so we don’t start from assumptions or templates. Every recommendation comes out of the data we pull for your store specifically.

Related services.

Clean data underneath everything else we run: custom reporting built on that data layer, ecommerce SEO measured on the same data layer, and a site re-build informed by your data. See it in practice in our case studies, or read why BGS starts with data.

Related services: Google Analytics Consultant, GA4 Consultant, GA4 Ecommerce Tracking, Looker Studio Marketing Dashboard, Looker Studio SEO Dashboard

$1B+ in client revenue
managed. Let's
talk about yours.

A free 30-minute call to look at your store's data and conversion funnel together.

Book a Call

No obligation. No pressure.