Free Shopify Store Audit

Shopify Store Audit Tool

This free Shopify store audit tool scans your homepage, one collection page and three product pages, and turns them into 20+ insights, each naming a problem. In two to three minutes, you get a downloadable report. No credit card needed.

$1B+

in client revenue managed

2,500+

brands

10+

years on Shopify

How to use it

1
Give us five links

Your homepage, one collection page, and three product pages. Copy them straight out of your address bar so they carry the https:// prefix.

2
We read the pages

The tool checks all five pages for clarity, trust and conversion issues. Takes two to three minutes. Leave the tab open.

3
Download your insights

A download link appears under the button when it's done. Keep the report, act on it, or hand it to your developer.

Run the analysis

Enter your name, email and five store links. Your download link appears below when done.

Your "download" link will appear under this button after the analysis is done.

2,500+

Shopify Brands

$1B+

Client Revenue Managed

10+

Years on Shopify

“The team at Build Grow Scale is top shelf. We engaged BGS to help us optimize our website/store CRO and customer experience. I would highly recommend the BGS team.”

Farmers Friend, Shopify Partner Directory review, July 2026

What This Shopify Store Audit Tool Checks

From the sample report on Shopify's public demo store: (1) Hero headline text lacks legibility against complex background image

Your homepage

Whether a first-time visitor can tell what you sell, who it is for, and what to do next, inside the few seconds you actually get.

A collection page

How shoppers browse, filter and compare: the step where people who are ready to buy can quietly drop off.

From the sample report on Shopify's public demo store: (1) Page H1 reads only 'Products' with no category context or merchandising copy; (2) 'Sale' badge gives no discount amount or percentage to the shopper; (3) No product ratings or review counts appear anywhere in the grid

From the sample report on Shopify's public demo store: (1) Struck-through original price of $375.00 CAD lacks explanation for the discount; (2) Accordion sections 'Materials', 'Shipping & Returns', 'Dimensions', and 'Care Instructions' are all collapsed by default

Three product pages

Imagery, copy, proof and the add-to-cart path. Three pages rather than one, so a pattern shows up instead of a one-off.

What's In Your Report: 20+ Insights

Your report opens with a summary, then one section per page: homepage, collection page, and three product pages. Each insight names its type (clarity, trust, or conversion friction, for example), what the problem costs shoppers, and where it sits. There's no score. It closes with an offer to talk through what it found.

Need more than a quick fix? That’s what our Ongoing CRO Partnership is for.

Before you start

Common Questions

What is a Shopify store audit?
A Shopify store audit reviews your pages for what makes shoppers leave: unclear messaging, missing trust, confusing navigation. This tool checks your homepage, one collection page and three product pages. In two to three minutes, it returns a written report with 20+ insights across all five.
Not this one. Tools like that check a competitor’s store. This tool reads the pages you submit and reports on your own store’s conversion issues, not sales numbers.
Five links from your store (your homepage, one collection page, and three product pages), plus your name and email. Each link has to begin with https://, which is what your browser shows if you copy the address directly.
One page tells you about one page. Three lets the analysis separate a problem in your template (which affects every product you sell) from a problem with a single listing.
Two to three minutes. The button shows that it is working, and the download link appears underneath it when the report is ready. Keep the tab open until then.

The analysis reads the public pages at the links you give it, the same way any visitor would. See our Privacy Policy for how we handle your details.

$1B+ in client revenue
managed. Let's
talk about yours.

A free 30-minute call to look at your store's data and conversion funnel together.

No obligation. No pressure.