Site Builds & Re-Builds
Shopify stores engineered for conversion from day one.
Ground-up Shopify builds or full overhauls where every element of the buyer journey is architected — not assembled from a template.
Free 30-minute call • No obligation • No credit card required
What is Site Builds & Re-Builds?
Most agencies build Shopify sites by picking a theme, customizing colors, and shipping. BGS builds Shopify sites the way a serious engineering team would: starting from the buyer's journey, designing every interaction against conversion data, and writing the code from scratch where the templates fall short.
Re-builds use the same approach, applied surgically. We diagnose what's bleeding revenue on your current site, prioritize the fixes, and rebuild the parts that matter — without throwing away what's working.
Either way, the deliverable isn't a 'beautiful site.' It's infrastructure built to hold the weight of real scale.
The deliverables.
Strategy & Information Architecture
We map your buyer's journey before we draw a single screen. Wireframes ground every design decision.
Custom Design
Design tailored to your brand and your buyer, not a template skin. Mobile-first, always.
Full-Stack Shopify Development
Frontend (Liquid, JS, CSS) and backend (apps, integrations, custom logic), built in-house.
Conversion-Optimized Templates
PDPs, collections, cart, and checkout all built against conversion best practices, then validated with tests.
Performance Engineering
Sub-2-second load times. Core Web Vitals in the green. Built lean from the start.
Migration & Launch Plan
Zero-downtime cutover with SEO equity preserved and 301s mapped.
The process.
Discovery & Strategy
Brand, buyer, business goals, current performance. We document everything before we design anything.
Design
Wireframes → high-fidelity design → prototype. You see the buyer journey before we touch code.
Build
Custom Shopify development, in-house. Daily progress visibility, no black-box weeks.
QA & Launch
Cross-browser, cross-device, payment-rail testing. Then we launch, monitor, and stabilize.
Is this right for you?
A Strong Fit If
- Need a Shopify site that's an investment, not an expense
- Have or are building a real brand (not a dropship test)
- Want infrastructure that scales past $10M in revenue
- Will provide brand assets, product data, and decision-makers on a real timeline
Probably Not If
- Need it shipped in 2 weeks (we won't compromise on what makes the build work)
- Looking for cheapest-possible Shopify dev
- Don't have a clear product or positioning yet
Scaled from $6,470 in Q1 to over $3.6M in Q4. There's no other group that compares.
Not sure where to start?
We'll diagnose it.
Book a free 30-minute Revenue Optimization Audit. We'll look at your store, tell you exactly what's holding it back, and show you where the biggest lever is.