Shopify Web Design Agency & Site Builds
As a Shopify web design agency, BGS starts every site build and re-build from the buyer's journey, not a theme picker: every interaction is designed against conversion data, then built in-house.
One supporting line inside the full turnkey engagement: see the full service list on Services.
$1B+
in client revenue managed
2,500+
brands
10+
years on Shopify
Built, not assembled from a template
Most agencies build a Shopify site by picking a theme and customizing the colors. BGS site builds and re-builds start with the buyer's journey, get validated against conversion data at every screen, and only reach for custom code where the templates fall short. A re-build applies the same standard surgically: diagnosing what's costing revenue on the current site and rebuilding only the parts that need it, not throwing away what already works.
“We don't go into it with a cookie cutter approach because essentially every single site is different and has its own set of issues that you want to address.”
Matthew Stafford
What a Shopify Web Design Agency Delivers
Strategy & Information Architecture
The buyer's journey mapped and wireframed before a single screen is designed.
Custom Design & Full-Stack Development
Frontend and backend built in-house, tailored to your brand and your buyer, not a template skin.
Conversion-Optimized Templates
Product, collection, cart, and checkout pages built against conversion best practice, then tested.
Performance Engineering
Sub-2-second load times and Core Web Vitals in the green, built lean from the start.
Why an outside build team sees what you don't
“One of the things that sets us apart from a lot of other agencies is the way that we test, and how frequently we test. Most people are doing very surface issue things, and it makes the site look better, and it's a vanity metric, but it doesn't actually put more revenue in the business owner's pocket.”
Is this right for you?
Strong Fit
- You need a Shopify site that's an investment, not an expense
- You have or are building a real brand, not a dropship test
- You want infrastructure built to scale past $10M in revenue
- You can provide brand assets, product data, and a decision-maker on a real timeline
Probably Not If
- You need it shipped in two weeks and won't move the timeline for quality
- You're looking for the cheapest possible Shopify build
- You don't have a clear product or positioning yet
Common Questions
Do you build on a Shopify theme or from scratch?
Both, depending on the site. BGS starts from the buyer’s journey and the conversion data, then writes custom Liquid, JavaScript, and backend logic wherever an off-the-shelf theme would compromise the result, not as a default position, but wherever it actually matters.
How is a re-build different from a full new build?
Will a re-build affect my existing SEO rankings?
Not if it’s planned correctly, which is why site migrations and re-builds at BGS both carry a URL-mapping and redirect plan as standard, not an afterthought.
Related services.
$1B+ in client revenue
managed. Let's
talk about yours.
A free 30-minute call to look at your store's data and conversion funnel together.
No obligation. No pressure.