Custom Reporting
Reporting that tells you what to do, not just what happened.
Looker Studio, GA4, and Shopify data unified into one source of truth — built around how you actually run your store.
Free 30-minute call • No obligation • No credit card required
What is Custom Reporting?
The default Shopify and GA4 dashboards are built for everyone, which means they're built for no one. You end up staring at top-line revenue and bounce rate while the questions you actually need to answer go unanswered.
Custom Reporting builds the reporting layer your business actually needs. We unify your data sources — Shopify, GA4, ad platforms, email — into Looker Studio dashboards designed around your decisions, your KPIs, and your operating cadence.
The result is reporting your operators check every morning and your investors trust without needing to ask follow-up questions.
The deliverables.
Unified Data Pipeline
Shopify, GA4, Meta, Google Ads, Klaviyo — pulled into one place, reconciled, refreshed daily.
Executive Dashboard
The 8-12 metrics that actually run your business. Built for the C-suite, readable in 60 seconds.
Operator Dashboards
Channel-specific views for marketing, CX, and merchandising. Each team sees what they need to act on.
Cohort & LTV Analysis
Customer cohorts by acquisition month, channel, first product. Real LTV, not the made-up kind.
Contribution Margin Views
Revenue minus COGS minus shipping minus ad spend, by product and channel. Profitability, not just revenue.
Automated Reports
Weekly and monthly summaries delivered to inboxes. Same numbers, no manual pulls.
The process.
Discovery
What decisions are you making? What questions can't you answer today? We design the reporting around those answers.
Data Pipeline Setup
Connect the sources. Reconcile the conflicts (Shopify and GA4 will disagree — we explain which to trust when and why).
Dashboard Build
Looker Studio dashboards built and iterated with you. Each one validated against the questions it's meant to answer.
Handoff & Review
Your team gets trained on the dashboards. Monthly reviews to adapt the reporting as the business evolves.
Is this right for you?
A Strong Fit If
- Tired of pulling numbers manually every Monday
- Need profitability views, not just revenue dashboards
- Have multiple data sources that don't talk to each other
- Making decisions and wanting to verify they're paying off
Probably Not If
- Happy with the default Shopify dashboard
- Don't have enough data sources to make unification worthwhile
For the first time we can actually see which products and channels are profitable — not just which look busy.
Not sure where to start?
We'll diagnose it.
Book a free 30-minute Revenue Optimization Audit. We'll look at your store, tell you exactly what's holding it back, and show you where the biggest lever is.