Custom Reporting
Custom reporting dashboards pull your Shopify, GA4, and ad data into one place built around the decisions you actually need to make, not the default metrics every store gets.
Built and maintained inside your BGS engagement, not handed off as a one-time template.
$1B+
in client revenue managed
2,500+
brands
10+
years on Shopify
What custom reporting replaces
The default Shopify and GA4 dashboards are built for every store, which means they are tuned to none of them. You get top-line revenue and bounce rate while the real questions (which products are actually profitable, which channel is worth the spend) go unanswered. Custom reporting builds the layer underneath those questions: your data sources unified into dashboards designed around your decisions, your KPIs, and your operating cadence.
The deliverables.
Unified Data Pipeline
Shopify, GA4, and ad-platform data reconciled into one source of truth, refreshed on a schedule you set.
Executive Dashboard
The handful of numbers that actually run the business, built for the owner and readable in under a minute.
Cohort & LTV Analysis
Customer cohorts by acquisition month, channel, and first product: real lifetime value, not an estimate.
Contribution Margin Views
Revenue minus cost of goods, shipping, and ad spend, by product and channel: profitability, not just revenue.
Automated Reporting
Scheduled summaries delivered on a cadence you set, without a manual data pull every Monday.
Decisions from data, not assumptions
“The most common issues we see in data… is it's not deep enough, so it's very surface level. They turn on enhanced analytics and that kind of tells you shopping behavior, but it doesn't actually tell you what your abandoned carts are.”
Is this right for you?
Strong Fit
- You're tired of pulling numbers manually before every Monday meeting
- You need profitability by product and channel, not just top-line revenue
- You're running multiple data sources that don't currently talk to each other
- You're already testing and need to verify what is actually working
Probably Not If
- You're happy with the default Shopify or GA4 dashboard
- You don't yet have enough order volume or data sources to make unification worthwhile
Common Questions
What data sources does BGS unify into a dashboard?
How is this different from the default Shopify or GA4 reports?
The default reports are built for every store, which means they are tuned to none of them. Custom reporting is built around the specific decisions you make every week. profitability by product, channel, and cohort, not a generic template.
Do I need clean data before I start?
Related services.
Ecommerce SEO reporting built into the same dashboard
Site builds and re-builds informed by the same data layer
Site migrations validated against the same reporting before and after cutover
Client results built on this same reporting layer
Why BGS builds reporting in-house
$1B+ in client revenue
managed. Let's
talk about yours.
A free 30-minute call to look at your store's data and conversion funnel together.
No obligation. No pressure.