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The Power of User Testing for Your Ecom Store
Reading Time: 4 minutes User testing is a type of research that helps evaluate how well users are able to interact with a design, product, or system. It’s especially essential for ecommerce websites because it can identify potential problems that may prevent users from completing their tasks. For example, user testing can reveal issues with the site’s navigation, search…
How Less Form Fields Transform E-commerce Checkout Experiences
Reading Time: 8 minutes Are you tired of spending endless minutes filling out long and tedious checkout form fields when shopping online? Well, you’re not alone. As anyone who has ever made an online purchase knows, the process can be fraught with difficulties. Even when you’re sure you’ve found the perfect item at the right price, the checkout page…
The Psychology of Persuasion and How Ecommerce Businesses Can Use It to Increase Sales
Reading Time: 5 minutes It should be no secret that ecommerce businesses need to be persuasive to succeed. After all, you’re trying to convince people to part with their hard-earned cash in exchange for your products or services. But what exactly is persuasion in business, and how can you use it to your advantage? Psychology of persuasion is…
Creating a Killer Post Purchase Survey in Just 6 Steps
Reading Time: 3 minutes A post purchase survey is definitely a goldmine when it comes to ecommerce stores, although many companies underestimate their importance. They’re an excellent way to gain valuable insight on a myriad of topics, including but not limited to the following: In this article, we’re going to walk through six steps for creating an amazing and…
5 Ecom Tips for Improving an Underperforming Landing Page
Reading Time: 5 minutes Any ecommerce website owner is well aware that simply selling things online is only half of the battle. Real difficulty arises when it comes to converting your store’s visitors into paying customers. A landing page is a critical component of any ecom website, and its primary goal is to persuade users to make a purchase….
3 Tips for Optimizing Your Ecom Footer
Reading Time: 4 minutes The footer on an ecommerce store is a section that every website has, but yet it is often underutilized. In fact, you could say it’s the “Jan Brady” of your webpage … the section that’s often overlooked but begging for attention. In this article, we’re going to talk about optimizing the unloved, often forgotten, and…
12 Expert Tips for Creating the Perfect Ecom Search Tool
Reading Time: 7 minutes One of the most important tools on your ecommerce store is the search functionality. When people visit your site, they won’t always know how to navigate and/or have the patience to browse around to understand more about the layout or how information is provided. The search function allows users to save time and easily go…
The Highest-Converting Color for Your Add-to-Cart Button
Reading Time: 3 minutes When it comes to optimizing your ecommerce store, it should come as no surprise that not just any layout or color scheme will do. And while there is a myriad of things to consider when it comes to designing your store, one of the most frequently asked questions we get from students in our Ecom…
5 Ways to Use Product Packaging to Give Your Customers an Experience They Won’t Forget!
Reading Time: 4 minutes It’s a wonderful feeling when something you ordered arrives at your doorstep. You can’t wait to tear the package open, see, touch, and try out your new “thing.” This excitement is something every ecommerce business owner (i.e., you) should take full advantage of, as it’s a golden opportunity to communicate your brand to customers. The…
5 Benefits of Using Pre-Order Marketing for Introducing New Products On Your Ecom Store
Reading Time: 3 minutes Launching a new product on your ecom store can be intimidating. Will the market accept this new product? Will the product perform as intended and stated? Will people buy it? All of these concerns can be addressed through the use of a pre-order marketing campaign. This method of marketing enables ecommerce entrepreneurs to ascertain a…
