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Reading Time: 4 minutes You’ve probably heard of copywriting before—it’s the art of writing persuasive, compelling, and interesting marketing materials like website content, product descriptions, and email campaigns. And while most ecommerce businesses know that they need copywriting to be successful, many don’t realize that there’s more than one type of copywriting. In fact, one of the most effective…

Reading Time: 4 minutes When it comes to copywriting, many ecommerce business owners and marketers focus on the features and benefits of their products. And while this approach has its merits, if you really want to increase engagement and conversion rates, you need to appeal to your customers’ emotions. Think about it: when was the last time you made…

Reading Time: 4 minutes You know the feeling. You’re scrolling through your Facebook feed, and you see an ad for a product you’ve been thinking about buying. So, you click on the link and land on the website. But as soon as you start reading, you realize the copy is stiff, formal, and just plain boring. So you close…

Reading Time: 4 minutes It’s common for ecommerce entrepreneurs to ask themselves whether user testing is really necessary for their online store. After all, isn’t it enough to just create a well-designed website and hope that customers will intuitively know how to use it? Unfortunately, it’s not that simple. A study by the Baymard Institute found that 68% of…

Reading Time: 5 minutes User experience (UX) is a huge deal if you run an ecommerce business. It’s the overall experience a person has when interacting with a product, site, or service, and includes everything from how easy it is to find what you’re looking for on a website to how satisfying it is to use a particular app….

Reading Time: 4 minutes Speed is one of the most important factors when it comes to having a successful ecommerce store. Not only do visitors expect fast loading times, but Google also takes page speed into account when ranking websites in search results. As a result, optimizing your store for speed can have a significant impact on your bottom…

Reading Time: 4 minutes In today’s competitive ecommerce landscape, providing an excellent shopping experience is essential to success. Customers expect fast load times, easy navigation, and a personalized experience. And if they don’t get it from your store … they’ll quickly go to a competitor. That’s why it’s important to have some best practices in place to ensure your…

Reading Time: 4 minutes Life is busy, and time is precious. Because of that, ecommerce consumers are often impatient when shopping online. They expect to be able to find what they want quickly and easily, and they may become frustrated if they have to search for too long or if they can’t find what they’re looking for. This impatience…

Reading Time: 4 minutes In today’s fast-paced world, people expect to be able to find the information they need quickly and easily. This is especially true when it comes to ecommerce shopping; no customer wants to wait around for a page to load. That’s why page loading speed is so important. Not only does it impact the user experience,…