Author: Irene Wanja

Irene Wanja

Irene Wanja

Irene, a skilled Revenue Optimization Specialist for Build Grow Scale, combines an unparalleled focus on user research and a deep understanding of the ecommerce customer journey to orchestrate optimal shopping experiences. With an uncanny knack for detecting and addressing customer pain points through meticulous user testing, she utilizes tools such as moderated user tests, heatmaps, scrollmaps, and clickmaps to fast-track improvements in user experience and usability. Her keen eye for detail aids in swiftly spotting potential issues and implementing solutions, all while working closely with store owners and applying her intricate comprehension of user interactions. Passionate about software and technology, Irene immerses herself in enhancing her clients' business clarity, efficiency, and user satisfaction. Even though the value of user experience doesn't conform to a conventional numerical scale, the tangible outcomes of her work—improved user experience, amplified retention rates, and reduced customer support issues—are testaments to her prowess. Beyond her revenue optimization skills, Irene is a skilled writer and copywriter. She weaves her profound insights into engaging prose, crafting content that not only resonates with diverse audiences but also demystifies the complexities of user experience, consequently benefitting businesses worldwide.
explaining what Are Open Ended Questions and how to use them effectively to get feedback from customers.
Irene Wanja

What Are Open Ended Questions and How to Use Them in Ecommerce Surveys

Reading Time: 4 minutes When seeking deeper insights into your ecommerce customers, you’ve got to ask open-ended questions in your surveys. They’re powerful, they’re probing, and they’ll give you the richest data you’ve ever collected. But what are open ended questions, and how do you craft these questions effectively and analyze the responses? Let’s dive in! Understanding the Concept

Read More »
Customer Service Statistics and facts that are a must know in 2023.
Irene Wanja

42 Eye-Opening Customer Service Statistics Every Business Owner Needs to Know!

Reading Time: 5 minutes Customer service is a vital aspect of any business, playing a crucial role in building lasting relationships with customers. In today’s competitive market, understanding the impact of customer service on your business’s success is more important than ever. To shed light on this topic, we will provide eye-opening customer service statistics that every business owner

Read More »
Ecommerce Agency
Irene Wanja

Boost Your Sales and Brand Presence Today With the Right Ecommerce Agency

Reading Time: 5 minutes You’re eager to skyrocket your sales and brand presence, right? Well, the right ecommerce agency could be your secret weapon. This article will guide you through what an ecommerce agency is, when it’s time to hire one, and the benefits you’ll reap. We’ll also help you navigate choosing the perfect partner for your business. Ready

Read More »
demonstrating a customers journey map with clear steps that the customer will go through
Irene Wanja

7 Benefits of Creating an Effective Customers Journey on Your Ecom Store

Reading Time: 7 minutes You’re always looking for ways to boost your ecom store’s performance, aren’t you? One strategy that can make a massive difference is optimizing your customers journey. It’s not just about getting them to click ‘buy now’; it’s about creating a seamless, enjoyable experience from start to finish. In this article, we will delve into seven

Read More »
understanding what's a Good Click Through Rate for Facebook Ads
Irene Wanja

What’s a Good Click Through Rate for Facebook Ads

Reading Time: 4 minutes You’re investing in Facebook ads, but are you getting a good return? To gauge success, you need to understand your click-through rate (CTR), but what’s a good click-through rate for Facebook ads? It’s not just about counting likes or shares; it’s about measuring genuine engagement. In this article, we’ll dig deep into what a good

Read More »
what is marketing positioning and how it impacts your ecommerce business
Irene Wanja

What is Marketing Positioning and How Does it Impact Ecommerce Business Success?

Reading Time: 5 minutes You’re eager to catapult your ecommerce business to new heights, right? Understanding what is marketing positioning is key. It’s not just about where your product stands in the market; it’s about carving a unique, advantageous space in your audience’s mind. Dive in, explore different types, and learn how a strategic positioning approach can substantially boost

Read More »
understanding which are the best seo tools for ecommerce in 2023
Irene Wanja

5 Best SEO Tools for Ecommerce in 2023

Reading Time: 6 minutes You’re running an ecommerce business and want to outshine your competitors, right? Well, you’ve got to implement effective SEO strategies. Don’t know where to start? We’re here to help! In this article, we’ll introduce you to the five best SEO tools for ecommerce in 2023. They will not only boost your online presence but also

Read More »
the paradox of choice causes decision paralysis affecting your ecommerce store conversion rates
Irene Wanja

Too Many Options? The Effect Of The Paradox Of Choice On Ecommerce

Reading Time: 4 minutes Ever feel overwhelmed by too many options? You’re not alone. In the ecommerce world, this is known as the ‘paradox of choice’. When customers face a multitude of choices, it can lead to decision paralysis and reduced conversions. This article will delve into how overchoice impacts your ecommerce business and provide data-driven strategies to overcome

Read More »
How To Learn Google Analytics the simple guide with the common questions answered
Irene Wanja

How To Learn Google Analytics: Common Questions Answered

Reading Time: 5 minutes If you’ve ever toyed with the idea of how to learn Google Analytics but been put off by potential costs, complexities, or time commitments, we’re here to set your mind at ease. Not only is learning this powerful tool possible for anyone, regardless of tech-savvy but it can also be done at no financial cost

Read More »
an entrepreneur reading the guide on what is dfy ecommerce to use it as an option to build grow and scale his business
Irene Wanja

DFY Ecommerce: What Is It And Facts You Need To Know

Reading Time: 6 minutes If you’re considering stepping into the world of online business, you’ve probably come across the term ‘DFY ecommerce’. But what exactly does this mean, and how can it benefit you? In essence, DFY or ‘Done For You’ ecommerce is a service in which a professional agency handles every aspect of your online store, from website

Read More »