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The Importance of Information Foraging Theory in The Ecommerce Industry
Reading Time: 7 minutes With new technologies gaining traction in every aspect of daily life, and the looming rise of our digital existence in the metaverse, it quickly becomes apparent that understanding the psychology of how users interact with and are influenced by this technology is an important aspect of ecommerce. Even with just a simple store, understanding how…
Ecommerce Strategy: How You Can Add Recurring Income To Your Ecommerce Business
Reading Time: 3 minutes Hey, guys! Tanner here, and I want to talk to you about creating recurring revenue for your ecom business via building a continuity program. Whenever I talk about this in a presentation or training, everybody’s always like, “Oh, my ecommerce business is different. We’re in x-niche/sell x-product and recurring revenue doesn’t work for us.” But…
Ecom Tip: How to Expand Your Product Line WITHOUT Buying Inventory or Dropshipping from China
Reading Time: 3 minutes Hey, everybody! Jeremy Friedland from Build Grow Scale here, and in today’s video, I’m going to talk to you about how to add inventory or complimentary products to your store without having to buy inventory, and without dropshipping from China. So, let’s get into it! I want to talk about a scenario really quickly. Let’s…
Is Your Default Collections Page Costing You Sales?
Reading Time: 7 minutes Most people in the ecom space will tell you to focus on the homepage and the product page because that’s where the money is. However, that’s not necessarily the whole truth. The page between the homepage and product page actually holds greater value to the customer, and it could make or break your next sale….
Unlock Sales Success: 3 Powerhouse Persuasive Techniques for E-commerce Closures
Reading Time: 3 minutes In this training, I’m going to talk about three persuasive techniques you can use on your product page to convert more visitors into customers. So, let’s get into it! Three Types of Buyers There are a lot of different types of buyers out there, and each type acts differently. Typically, you have impulse buyers, logical…
Ecommerce Marketing: Using Your Phone to Increase Sales
Reading Time: 2 minutes Hey guys! Tanner Larsson here, and today I want to talk to you about something that can hurt your ecom business’s sales if not handled properly. That thing is the dreaded transaction decline. Transaction declines are when someone tries to make a purchase on your store, and they have the money but for whatever reason,…
The #1 Concept You Must Understand if You Want to Succeed in Ecommerce
Reading Time: 3 minutes Hey! Alex from Build Grow Scale here. I’m a Revenue Optimization™ expert, and I help ecommerce businesses grow and scale through optimizing their store. This article is going to be a little different than usual in that we’re going to focus on mindset instead of tactics and strategies. Having the right mindset is absolutely key…
Minimize Returns, Maximize Satisfaction: 7 Proven Techniques for Online Store Owners
Reading Time: 4 minutes While there are many benefits to selling your products online vs. a physical store, one thing brick and mortar has on ecommerce is a lower return rate. According to Retail Dive, ecom returns climb as high as 20% (or more), compared to just 9% for offline stores. This reality can be overwhelming for store owners…
Increase Your Ecommerce Store’s Revenue with “Buy Now, Pay Later”
Reading Time: 5 minutes Hello! Jeremy Friedland from Build Grow Scale here. I’m a Revenue Optimization™ expert and also one of the lead trainers for Ecommerce Business Blueprint, an awesome training on how to build a new ecom store and brand from the ground up. In today’s video, we’re going to talk about “Buy now, pay later” (BNPL) options…
Expert Guide for Running Successful User Tests
Reading Time: 4 minutes User tests are a gold mine for any ecommerce business. Especially for stores with low traffic, where A/B tests cannot be run and would take forever to achieve any relevant data, user testing is what will guide major changes to the website. But don’t assume that if you have enough traffic you don’t have to…
