Author: Aleksandar Nikoloski

Aleksandar Nikoloski

Aleksandar Nikoloski

Aleks is BGS’s Head of Revenue Optimization, an author, and a speaker. He has helped rapid-scale dozens of 6, 7, and multiple 8-figure stores as part of BGS’s Amplify Partnership program. He has gotten one store from $2.6 million a year to $6.7 million a year in 24 months, while another from doing $300k/month to doing over $2 million/month in less than 6 months, just to mention a few. The BGS team calls him the “Site Whisperer” because of his ability to find site nuances that derail the customers’ journey and cause purchase friction. Extremely meticulous and analytical, he credits all of this success to data and accurate interpretation of that data, as well as his ability to implement and test new ideas almost immediately.
voice of the customer techniques to gather customer feedback.
Aleksandar Nikoloski

5 Powerful Voice of the Customer Techniques That Bring Out Customer Feedback

Reading Time: 5 minutes You’re always looking for ways to understand your customers better, right? Well, you’re in the right place! We’ll introduce you to five powerful ‘Voice of the Customer’ techniques that’ll deliver invaluable insight straight from your customers’ mouths. It’s not just about listening, it’s about understanding, adapting, and improving. So buckle up, and let’s dive into

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an ecommerce store owner going through the information on What's an Elevator Pitch
Aleksandar Nikoloski

What’s an Elevator Pitch? Mastering the Art of Ecommerce Success in 2023

Reading Time: 4 minutes You’re navigating the competitive world of ecommerce, and time is scarce. That’s where mastering your elevator pitch comes in handy. But what’s an elevator pitch? It’s not just a sales spiel; it’s your golden ticket to captivate potential investors or customers in less than a minute. Ready to craft one that’ll knock their socks off?

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explaining what makes you unique as a business and how using a Differentiator in Marketing makes you stand out from competition.
Aleksandar Nikoloski

How Branding Sets You Apart in the Competitive Landscape of Marketing

Reading Time: 5 minutes You’re in a competitive market; You’ve got to stand out, but how? It’s about digging deep into your brand’s identity as a differentiator in marketing. That’s what sets you apart. It’s more than a logo or slogan; it’s your values, your promise to customers. It’s what you’re recognized for. Let’s explore how you can leverage

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an ecommerce store owner familiarizing himself with the top 5 digital marketing kpis that matter in 2023
Aleksandar Nikoloski

Mastering Digital Marketing KPIs – The Top 5 Metrics to Monitor

Reading Time: 6 minutes You’re all too familiar with the ever-changing landscape of the digital marketing world, aren’t you? Every year brings its unique trends and challenges, and 2023 is no exception. To stay ahead of the curve, you’ve got to keep a pulse on your performance. And no, we’re not talking about gut feelings or hunches – we’re

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Copywriting is the key for a successful ecommerce
Aleksandar Nikoloski

The Key To Successful Communication: Why Copywriting Is Important In Ecommerce Business

Reading Time: < 1 minute What is Copywriting? Copywriting is the art of crafting words to persuade and influence people. In ecommerce, it’s all about creating compelling product descriptions, email marketing campaigns, and social media posts that will grab people’s attention and compel them to take action. Why is Copywriting Important? Copywriting is crucial because it grabs the audience’s attention,

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going through what is a niche guide to understand the niche market examples when finding your niche
Aleksandar Nikoloski

What is a Niche and Why Does it Matter for Your Business?

Reading Time: < 1 minute What is a niche market? A niche is a specific segment of the market for a particular kind of product or service. Niche markets aim to a specific subset of larger markets and target particular interests, needs, or demographics.Identifying your niche can help you focus your resources on satisfying specific market needs, making your business

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email marketing 101
Aleksandar Nikoloski

Email Marketing 101: The 2023 All-Inclusive Guide to Email Marketing

Reading Time: 6 minutes Are you ready to amplify your business’s reach, boost your customer engagement, and sky-rocket your sales? It’s time to dive headfirst into the world of email marketing. As 2023 unfolds, it’s more crucial than ever to stay ahead in this digital era, and what better way to do it than mastering the art of email

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marketing strategy practical guide to improve your business
Aleksandar Nikoloski

Marketing Strategy: How To Implement One For Your Business In 2023

Reading Time: 5 minutes You’re looking to take your business to the next level in 2023, aren’t you? You want to reach more customers, increase your profits, and cement your place in the market. But how do you achieve these goals? The answer lies in a well-planned and executed marketing strategy. It’s not just about advertising your product or

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going through what is a niche guide to understand the niche market examples when finding your niche
Aleksandar Nikoloski

What is a Niche? and This is Why it Matter for Your Business

Reading Time: 7 minutes What is a niche, you ask? You’ve launched your business, and you’re excited to introduce your products or services to the world. But have you ever stopped to consider who exactly ‘the world’ is in your business context? It’s tempting to say that everyone is a potential customer, but in reality, not everyone will be

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the key performance indicators for ecommerce such as conversion rate, average order value, customer acquisition cost, customer lifetime value
Aleksandar Nikoloski

Key Performance Indicators For Ecommerce

Reading Time: 6 minutes Running an ecommerce business isn’t just about selling products online. It’s about understanding your customers and making data-driven decisions that lead to growth. To do this effectively, you need to monitor certain key performance indicators for ecommerce. These KPIs can provide you with crucial insights into how well your business is doing and where improvements

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