Author: Aleksandar Nikoloski

Aleksandar Nikoloski

Aleksandar Nikoloski

Aleks is BGS’s Head of Revenue Optimization, an author, and a speaker. He has helped rapid-scale dozens of 6, 7, and multiple 8-figure stores as part of BGS’s Amplify Partnership program. He has gotten one store from $2.6 million a year to $6.7 million a year in 24 months, while another from doing $300k/month to doing over $2 million/month in less than 6 months, just to mention a few. The BGS team calls him the “Site Whisperer” because of his ability to find site nuances that derail the customers’ journey and cause purchase friction. Extremely meticulous and analytical, he credits all of this success to data and accurate interpretation of that data, as well as his ability to implement and test new ideas almost immediately.

Mad Scientist of Data & Development of BGS “Revenue Optimization” System Matthew Stafford

Reading Time: 2 minutes Listen to the episode: In this enlightening conversation, Matthew Stafford, a multifaceted professional with expertise in website optimization and emotional intelligence coaching speaks to Joe Dimino of Neon Jazz & Famous Interviews podcast where he shares his insights on both personal and professional growth, revealing how he has navigated the challenges and transformations brought on

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January 15, 2025 No Comments

Unlocking E-Commerce Success: Matthew’s $400 Million Sales Insights

Reading Time: 2 minutes Listen to the episode: In today’s episode, Nathan Resnick, founder of Sourcify and host of the Ecommerce on Tap podcast speaks to Matthew Stafford from Build Grow Scale. Matthew shares insights from his extensive experience in ecommerce, emphasizing the importance of conversion rate optimization over merely increasing traffic. With a track record of generating over

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January 7, 2025 No Comments

Beyond Traffic: A Comprehensive SEO Guide with Matthew Stafford

Reading Time: 2 minutes Listen to the episode: In this episode, Matthew Stafford discusses with Karen Conroy on the Counsel Cast podcast, the strategic approaches to optimizing websites for better client communication and conversion, focusing beyond mere traffic to enhance engagement and lead collection. Key Takeaways: Rethinking Traffic Goals: Traffic should not be the sole focus; the real challenge

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December 31, 2024 No Comments

The Power of Optimization: From Websites to Mindsets and Everything in Between

Reading Time: 2 minutes Listen to the episode: The Power of Optimization: From Websites to Mindsets and Everything in Between In this episode, Matthew Stafford speaks to Brian Roisentul of BSR Digital about the complexities of digital marketing and eCommerce, revealing strategies for overcoming the challenges of increasing customer acquisition costs, tracking issues, and supply chain disruptions. From his

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December 23, 2024 No Comments
SEO Optimize Your Shopify Ecommerce Store
Aleksandar Nikoloski

How to Optimize SEO for Your Shopify Store

Reading Time: 5 minutes In the vast digital landscape, your online store is like a solitary ship navigating through a sea of competitors. To ensure your Shopify store stands out and attracts the right audience, optimizing SEO for Shopify is crucial. But where do you begin? How can you set sail toward success and outrank your competitors? Well, fear

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February 28, 2024 No Comments
voice of the customer techniques to gather customer feedback.
Aleksandar Nikoloski

5 Powerful Voice of the Customer Techniques That Bring Out Customer Feedback

Reading Time: 5 minutes You’re always looking for ways to understand your customers better, right? Well, you’re in the right place! We’ll introduce you to five powerful ‘Voice of the Customer’ techniques that’ll deliver invaluable insight straight from your customers’ mouths. It’s not just about listening, it’s about understanding, adapting, and improving. So buckle up, and let’s dive into

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September 4, 2023 No Comments
an ecommerce store owner going through the information on What's an Elevator Pitch
Aleksandar Nikoloski

What’s an Elevator Pitch? Mastering the Art of Ecommerce Success in 2023

Reading Time: 4 minutes You’re navigating the competitive world of ecommerce, and time is scarce. That’s where mastering your elevator pitch comes in handy. But what’s an elevator pitch? It’s not just a sales spiel; it’s your golden ticket to captivate potential investors or customers in less than a minute. Ready to craft one that’ll knock their socks off?

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August 21, 2023 No Comments
explaining what makes you unique as a business and how using a Differentiator in Marketing makes you stand out from competition.
Aleksandar Nikoloski

How Branding Sets You Apart in the Competitive Landscape of Marketing

Reading Time: 5 minutes You’re in a competitive market; You’ve got to stand out, but how? It’s about digging deep into your brand’s identity as a differentiator in marketing. That’s what sets you apart. It’s more than a logo or slogan; it’s your values, your promise to customers. It’s what you’re recognized for. Let’s explore how you can leverage

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August 12, 2023 No Comments
an ecommerce store owner familiarizing himself with the top 5 digital marketing kpis that matter in 2023
Aleksandar Nikoloski

Mastering Digital Marketing KPIs – The Top 5 Metrics to Monitor

Reading Time: 6 minutes You’re all too familiar with the ever-changing landscape of the digital marketing world, aren’t you? Every year brings its unique trends and challenges, and 2023 is no exception. To stay ahead of the curve, you’ve got to keep a pulse on your performance. And no, we’re not talking about gut feelings or hunches – we’re

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July 29, 2023 No Comments
Copywriting is the key for a successful ecommerce
Aleksandar Nikoloski

The Key To Successful Communication: Why Copywriting Is Important In Ecommerce Business

Reading Time: < 1 minute What is Copywriting? Copywriting is the art of crafting words to persuade and influence people. In ecommerce, it’s all about creating compelling product descriptions, email marketing campaigns, and social media posts that will grab people’s attention and compel them to take action. Why is Copywriting Important? Copywriting is crucial because it grabs the audience’s attention,

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July 22, 2023 No Comments