Reading Time: 3 minutes Back when we started optimizing ecommerce stores, we discovered that traffic was not the problem when it came to improving conversion rates. We eagerly tested many things to see what would increase conversions, and one of the things that kept coming up was trust. In the early days of ecommerce, when people were a little
Reading Time: 5 minutes As an ecommerce store owner, offering your customers product sorting options is one of the best ways to ensure they’re able to navigate your website with efficiency and ease. But you can’t just throw a bunch of ‘em at the wall and hope they stick. You need to thoughtfully consider which ones will enhance the
Reading Time: 6 minutes Since the beginning of 2020, ecommerce has been on the rise due to Covid restrictions. Ecom stores are bringing in additional revenue for brick-and-mortar stores, which have expanded as they’re now able to reach a wider range of consumers around the world. However, don’t overlook the challenges that can accompany this phenomenon—the overall user experience
Reading Time: 5 minutes Excitement around Thanksgiving, Christmas Eve, and New Year’s has long been one reason that businesses increase sales and profits during the holidays. People are buying fashionable clothes, shoes, and jewelry as well as gifts and many other things. The 2021 holiday season may turn out to be a relatively calm one, but it’s still an
Reading Time: 5 minutes In the modern era, where online shopping is the preferred way to shop, every ecom owner in the market space is trying to use their knowledge and skills in every possible way to grab the attention of users across different devices. That’s why it’s important to know how to grab the attention of visitors to
Reading Time: 5 minutes An ecommerce product image is more than just the photo itself. It’s an emotional way for you to convey to customers what the product is about and how it can benefit them. It’s also a way to showcase your brand and what it stands for—and that’s why you need to know what you want the
Reading Time: 4 minutes Most visitors who end up on your ecommerce store are there because they’re attracted to the product or service you sell: your product offers them benefits like a solution to a problem, better ways to complete a daily activity, savings of time, and so on. But maybe they encounter a problem while shopping that creates
Reading Time: 7 minutes Entrepreneurs have a common question that never seems to go away. It comes up almost daily and torments us forever (or at least until the end of our days)! That question is: What’s next? That raises more specific questions: What should I do now in my business, what new project should I start, and how
Reading Time: 4 minutes Product images play an important role in a customer’s decision about whether or not to buy a product from you. For this reason, ecommerce store owners should invest heavily in creating product images that are sure to help answer customers’ questions about a product and motivate them to buy. Here are five very desirable characteristics
Reading Time: 5 minutes When users perform a search query in the search bar of your ecom store, they’re looking for a particular product or type of product. They expect relevant results to guide them to (or toward) the product for which they’re looking. The best way to leverage your ecom store search bar is to make it as