Author: Irene Wanja

Irene Wanja

Irene Wanja

Irene, a skilled Revenue Optimization Specialist for Build Grow Scale, combines an unparalleled focus on user research and a deep understanding of the ecommerce customer journey to orchestrate optimal shopping experiences. With an uncanny knack for detecting and addressing customer pain points through meticulous user testing, she utilizes tools such as moderated user tests, heatmaps, scrollmaps, and clickmaps to fast-track improvements in user experience and usability. Her keen eye for detail aids in swiftly spotting potential issues and implementing solutions, all while working closely with store owners and applying her intricate comprehension of user interactions. Passionate about software and technology, Irene immerses herself in enhancing her clients' business clarity, efficiency, and user satisfaction. Even though the value of user experience doesn't conform to a conventional numerical scale, the tangible outcomes of her work—improved user experience, amplified retention rates, and reduced customer support issues—are testaments to her prowess. Beyond her revenue optimization skills, Irene is a skilled writer and copywriter. She weaves her profound insights into engaging prose, crafting content that not only resonates with diverse audiences but also demystifies the complexities of user experience, consequently benefitting businesses worldwide.
Ecom Store Google Analytics 4
Irene Wanja

Migrate to GA4 to Avoid Losing Your Ecom Store’s Historical Data

Reading Time: 4 minutes Google Analytics (GA) is one of the most widely used web analytics platforms that provides ecommerce businesses with valuable insights into their website performance. However, Google announced that it will no longer be supporting GA, and instead is introducing the next generation of analytics called Google Analytics 4 (GA4). This new platform has more advanced

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Google Analytics Update 2023
Irene Wanja

Understanding the Differences Between Google Analytics and GA4

Reading Time: 5 minutes Google Analytics (GA) has been the cornerstone of digital data collection for web and app analytics for years, however the game has changed with Google’s release of new version GA4. This improved version builds upon the successes and lessons learned by its predecessor to create an even more robust platform for gathering insights about user

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GTM for online business
Irene Wanja

4 Ways Google Tag Manager Can Benefit Your Ecommerce Business

Reading Time: 4 minutes No matter what type of business you own, there’s no getting around the data-juggling act required for success. This is especially true for ecom store owners who know the importance of having a comprehensive understanding of their customers and website performance. They end up managing website analytics, product tracking, customer segmentation, and more! To make

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Ecommerce Customer Behavior
Irene Wanja

Use Google Analytics to Dig Into Your Ecom Customers’ Shopping Behavior

Reading Time: 4 minutes Google Analytics (aka “GA”) is a powerful tool that provides valuable insights into your customers’ behavior. You can use it to track how visitors interact with your store, what pages they visit, how long they stay on a particular page, and the overall performance of your store. Knowing your customers’ shopping behavior goes a long

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Copywriting for Ecommerce Business
Irene Wanja

6 Copywriting Tips for Crafting Engaging (and Profitable) Ecom Product Pages

Reading Time: 4 minutes Writing product descriptions that truly capture the essence of your products and compel customers to buy from you can be a challenge. After all, copywriting isn’t just about writing a few words that accurately describe your item. It’s about getting into the mindset of your target audience and crafting a compelling story that speaks to

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Ecom Copy Mistakes to Avoid
Irene Wanja

8 Common Mistakes to Avoid While Doing Ecommerce Copywriting

Reading Time: 4 minutes You’ve probably heard of copywriting before—it’s the art of writing persuasive, compelling, and interesting marketing materials like website content, product descriptions, and email campaigns. And while most ecommerce businesses know that they need copywriting to be successful, many don’t realize that there’s more than one type of copywriting. In fact, one of the most effective

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Ecommerce copywriting
Irene Wanja

Ecom Copywriting: How to Use Emotion to Increase Conversions and Engagement

Reading Time: 4 minutes When it comes to copywriting, many ecommerce business owners and marketers focus on the features and benefits of their products. And while this approach has its merits, if you really want to increase engagement and conversion rates, you need to appeal to your customers’ emotions. Think about it: when was the last time you made

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Ecom Copywriting
Irene Wanja

10 Effective Psychology-Based Copywriting Tactics to 2-3X Your Ecom Sales

Reading Time: 5 minutes If you’re an ecommerce store owner, it’s vital to understand that it’s not enough to just have a quality product. You need to “sell” that product to your audience. Make them understand why it’s so great, and why they should buy it (from you). But with the fiercely competitive ecom landscape, if you want to

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