Author: Irene Wanja

Irene Wanja

Irene Wanja

Irene, a skilled Revenue Optimization Specialist for Build Grow Scale, combines an unparalleled focus on user research and a deep understanding of the ecommerce customer journey to orchestrate optimal shopping experiences. With an uncanny knack for detecting and addressing customer pain points through meticulous user testing, she utilizes tools such as moderated user tests, heatmaps, scrollmaps, and clickmaps to fast-track improvements in user experience and usability. Her keen eye for detail aids in swiftly spotting potential issues and implementing solutions, all while working closely with store owners and applying her intricate comprehension of user interactions. Passionate about software and technology, Irene immerses herself in enhancing her clients' business clarity, efficiency, and user satisfaction. Even though the value of user experience doesn't conform to a conventional numerical scale, the tangible outcomes of her work—improved user experience, amplified retention rates, and reduced customer support issues—are testaments to her prowess. Beyond her revenue optimization skills, Irene is a skilled writer and copywriter. She weaves her profound insights into engaging prose, crafting content that not only resonates with diverse audiences but also demystifies the complexities of user experience, consequently benefitting businesses worldwide.
ecommerce vs dropshipping choosing the business model that works best in 2023
Irene Wanja

Ecommerce Vs Dropshipping: Which Works Best (2023)

Reading Time: 10 minutes As we stride into 2023, the digital revolution continues to transform the world of business, reshaping the way goods and services are bought and sold. One of the key battlegrounds in this revolution is the arena of ecommerce vs dropshipping. These two models have become increasingly popular, with many entrepreneurs leveraging the power of the

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explaining the 10 key benefits of social media advertising to ecommerce store owners
Irene Wanja

Maximize Your Marketing: 10 Key Benefits Of Social Media Advertising

Reading Time: 9 minutes You might be wondering, ‘What exactly can social media advertising do for me?’Well, it’s time to take off those blinders and see the bigger picture. Let’s dive into the top 10 benefits of social media advertising. In today’s digital age, you’re missing out on a wealth of opportunities if you’re not harnessing the power of

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an entrepreneur looking at the guide on how to Start A Business Online Ideas To Thrive In The Digital Age
Irene Wanja

Some Ideas to Start A Business Online To Thrive In The Digital Age

Reading Time: 7 minutes Are you looking to turn your passion into profit, but not sure where to start? Well, you’re not alone. Going through this guide on ‘Start a Business Online Ideas to Thrive in The Digital Age’, you will realize that the digital age has given us an unprecedented opportunity to start a business online with minimal

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search engine optimization for ecommerce to boost the conversion rate for your store
Irene Wanja

Ecommerce SEO 101: How To Use SEO For Your Ecommerce Store

Reading Time: 7 minutes When you’re running an eCommerce store, driving traffic to your site is just half the battle. The real challenge lies in turning that traffic into paying customers. That’s where the power of Search Engine Optimization (SEO) comes in. If you are asking how to use SEO for ecommerce, it’s not just about boosting visibility or

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an ecommerce store owner advertising their products through facebook ads
Irene Wanja

Boost Your Ecommerce ROI: Proven Facebook Ads Strategies Unveiled

Reading Time: 7 minutes You’re in control of your eCommerce business, and you know that Facebook Ads for ecommerce can be a powerful tool to drive sales and maximize your return on investment (ROI). But, with the ever-changing landscape of digital marketing, it can be challenging to stay ahead of the curve and make the most of your ad

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How to Craft User Experience Survey Questions That Will Improve Your Ecommerce Store
Irene Wanja

How to Craft User Experience Survey Questions That Will Improve Your Ecommerce Store

Reading Time: 7 minutes As an ecommerce store owner, you’re constantly seeking ways to improve your customer’s experience and boost your store’s performance. One powerful tool at your disposal is a well-crafted user experience survey questions. By engaging your customers and gathering their insights, you can make data-driven improvements that will ultimately lead to higher satisfaction rates, increased conversions,

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5 eCommerce growth hacks to increase your ROI
Irene Wanja

ROI Rocket: Unleash 5 eCommerce Growth Hacks for Exponential Success

Reading Time: 7 minutes You’ve put blood, sweat, and tears into building your eCommerce empire. But let’s be honest – you’re here because you want more control over that sweet ROI. You’re not alone! Every savvy online entrepreneur is on the hunt for innovative eCommerce growth hacks to catapult their business to new heights. Well, my friend, today’s your lucky

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Customer Reviews Brand Loyalty
Irene Wanja

Boosting Your Ecom Store’s Brand Loyalty through Product Reviews

Reading Time: 4 minutes In today’s competitive ecommerce marketplace, businesses are constantly seeking to stay ahead of the curve by finding innovative ways to attract and retain customers. One of the most effective strategies for doing so is increasing brand loyalty. Loyal customers are not only more likely to make repeat purchases, but they also become brand advocates, spreading

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Online Shopping Try Before You Buy
Irene Wanja

Stand Out in a Crowded Ecommerce Market with “Try Before You Buy”

Reading Time: 4 minutes In the world of ecommerce, the phrase “Try before you buy” (TBYB) has become increasingly popular. The concept is simple—customers have the opportunity to try products before making a purchase—and is often a win-win for all involved. At its core, strategy is an attempt to reduce some of the uncertainty that comes with online shopping.

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