Author: Irene Wanja

Irene Wanja

Irene Wanja

Irene, a skilled Revenue Optimization Specialist for Build Grow Scale, combines an unparalleled focus on user research and a deep understanding of the ecommerce customer journey to orchestrate optimal shopping experiences. With an uncanny knack for detecting and addressing customer pain points through meticulous user testing, she utilizes tools such as moderated user tests, heatmaps, scrollmaps, and clickmaps to fast-track improvements in user experience and usability. Her keen eye for detail aids in swiftly spotting potential issues and implementing solutions, all while working closely with store owners and applying her intricate comprehension of user interactions. Passionate about software and technology, Irene immerses herself in enhancing her clients' business clarity, efficiency, and user satisfaction. Even though the value of user experience doesn't conform to a conventional numerical scale, the tangible outcomes of her work—improved user experience, amplified retention rates, and reduced customer support issues—are testaments to her prowess. Beyond her revenue optimization skills, Irene is a skilled writer and copywriter. She weaves her profound insights into engaging prose, crafting content that not only resonates with diverse audiences but also demystifies the complexities of user experience, consequently benefitting businesses worldwide.
Build Grow Scale
Irene Wanja

Ecommerce Optimization Services: What You Need to Know

Reading Time: 4 minutes When you want to build an online store from scratch, grow an existing store or scale your current store to greater heights, ecommerce optimization could be your golden ticket. It’s not just about driving traffic—it’s about converting visitors into customers. You need to understand the strategies experts use and what to look for in a

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Pay-Per-Click Marketing for Ecommerce
Irene Wanja

Pay-Per-Click Marketing for Ecommerce

Reading Time: 7 minutes Pay-per-click (PPC) marketing is a powerful tool that can skyrocket your online visibility and sales. In fact, some would consider it a necessity for any online business. And that’s precisely why we’re going to cover various aspects of the topic in this article. Everything from different types of PPC ads to teaching you how they

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Master Customer Behaviour for Effective Marketing Communication
Irene Wanja

14 Tips to Master Customer Behavior and Nail Your Marketing Communications

Reading Time: 8 minutes When it comes to your ecommerce business, mastering customer behavior will be pivotal in helping you understand your customers and effectively communicate with them. In the dynamic world of marketing, knowing your audience is a must. Diving deeper than surface-level demographics and delving into the realm of customer behavior can transform how businesses communicate, making

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Build Grow Scale - Website Optimization
Irene Wanja

The 411 on Ecommerce Optimization Services: What You Need to Know

Reading Time: 4 minutes Are you thinking of building a brand-new online store, growing an existing one, or scaling your current store to greater heights? If so, using ecommerce optimization services could be just the ticket to help you reach your ecom business goals! Because here’s the truth: it’s not just about driving traffic. Once people show up to

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what is a call to action and examples you can't help but click.
Irene Wanja

Mastering the Art of Crafting Calls-to-Action and Best Practices

Reading Time: 7 minutes Are you wondering if a good call to action can make a difference for your business, but you’re not sure how? Don’t worry; we’ve got you covered! This guide will introduce you to the art of creating a compelling call to action. You’ll learn how to design irresistible buttons, craft persuasive copy, and strategically place

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explaining what Are Open Ended Questions and how to use them effectively to get feedback from customers.
Irene Wanja

What Are Open Ended Questions and How to Use Them in Ecommerce Surveys

Reading Time: 4 minutes When seeking deeper insights into your ecommerce customers, you’ve got to ask open-ended questions in your surveys. They’re powerful, they’re probing, and they’ll give you the richest data you’ve ever collected. But what are open ended questions, and how do you craft these questions effectively and analyze the responses? Let’s dive in! Understanding the Concept

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Customer Service Statistics and facts that are a must know in 2023.
Irene Wanja

42 Eye-Opening Customer Service Statistics Every Business Owner Needs to Know!

Reading Time: 5 minutes Customer service is a vital aspect of any business, playing a crucial role in building lasting relationships with customers. In today’s competitive market, understanding the impact of customer service on your business’s success is more important than ever. To shed light on this topic, we will provide eye-opening customer service statistics that every business owner

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Ecommerce Agency
Irene Wanja

Boost Your Sales and Brand Presence Today With the Right Ecommerce Agency

Reading Time: 5 minutes You’re eager to skyrocket your sales and brand presence, right? Well, the right ecommerce agency could be your secret weapon. This article will guide you through what an ecommerce agency is, when it’s time to hire one, and the benefits you’ll reap. We’ll also help you navigate choosing the perfect partner for your business. Ready

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demonstrating a customers journey map with clear steps that the customer will go through
Irene Wanja

7 Benefits of Creating an Effective Customers Journey on Your Ecom Store

Reading Time: 7 minutes You’re always looking for ways to boost your ecom store’s performance, aren’t you? One strategy that can make a massive difference is optimizing your customers journey. It’s not just about getting them to click ‘buy now’; it’s about creating a seamless, enjoyable experience from start to finish. In this article, we will delve into seven

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understanding what's a Good Click Through Rate for Facebook Ads
Irene Wanja

What’s a Good Click Through Rate for Facebook Ads

Reading Time: 4 minutes You’re investing in Facebook ads, but are you getting a good return? To gauge success, you need to understand your click-through rate (CTR), but what’s a good click-through rate for Facebook ads? It’s not just about counting likes or shares; it’s about measuring genuine engagement. In this article, we’ll dig deep into what a good

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