5 Ecom Tips for Improving an Underperforming Landing Page

5 Ecom Tips for Improving an Underperforming Landing Page

Any ecommerce website owner is well aware that simply selling things online is only half of the battle. Real difficulty arises when it comes to converting your store’s visitors into paying customers. A landing page is a critical component of any ecom website, and its primary goal is to persuade users to make a purchase.…

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Overcome Choice Paralysis on Your Ecommerce Store to Make the Sale

how to eradicate this paralysis on different elements and contexts in your ecom store.

If you choose not to make the distinctions between product and navigation options obvious, visitors to your online store will face an unavoidable choice paralysis. This happens to be one of the major causes of store abandonment as customers face too many choices, which tends to overwhelm them, leaving them with no choice but to…

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Is Your Default Collections Page Costing You Sales?

Is Your Default Collections Page Costing You Sales?

Most people in the ecom space will tell you to focus on the homepage and the product page because that’s where the money is. However, that’s not necessarily the whole truth. The page between the homepage and product page actually holds greater value to the customer, and it could make or break your next sale.…

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7 Effective Ways to Minimize Returns for Your Online Store

7 Effective Ways to Minimize Returns for Your Online Store on BGS Article Writing & Publishing

While there are many benefits to selling your products online vs. a physical store, one thing brick and mortar has on ecommerce is a lower return rate. According to Retail Dive, ecom returns climb as high as 20% (or more), compared to just 9% for offline stores. This reality can be overwhelming for store owners…

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Reasons to Merge Your Ecom Store’s Product Variations

6 Reasons to Merge Your Ecom Store’s Product Variations

If you’re an avid online shopper, you’ve probably noticed that some ecommerce stores out there list product variations separately, while others merge them into one listing. In this article, we’re going to look at six awesome benefits of “the merge,” not the least of which is adding to your store’s bottom line.  What are product…

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5 Benefits of User Testing on an Ecommerce Store

5 Benefits of User Testing on an Ecommerce Store

When users visit your ecommerce store, they expect to be able to navigate smoothly from one point to another and easily find the product(s) they want to buy. But even if you design your store to be intuitive, there’s a good chance you have overlooked a whole bunch of things that will make your customers…

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5 Ways Customer Satisfaction Determines Your Ecommerce Business Growth

5 Ways Customer Satisfaction Determines Your Ecommerce Business Growth

High-quality customer service goes a long way toward the goal of having happy customers. People value your “service” to them—ease of purchase process, delivering on promises, level, and transparency of information provided, how quickly you respond to questions and handle issues—more than the actual price of the product or service they purchase from you. Ecom…

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