Why Content Creation for Your Ecom Store Is Just As Valuable As What You Sell

There’s a reason people say, “Content is king.” Good content attracts and captures the attention of visitors to your ecom site, educates them, and—when they’ve gathered enough information about a product or service—influences their buying-decision process. Investing in the Creation of Good Content Why invest in content creation? It’s about adding value for customers. An…

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Using Lucky Orange to Visually Analyze Your Ecom Store’s Data

It’s human nature to observe, analyze data, and draw conclusions. No doubt the ancient peoples of the world observed bird migration and anticipated a change of season just as we look at dark clouds and predict rain.  Ecommerce store owners are doing the same when collecting and analyzing data to learn more about the behavior…

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Using Customer Pain Points to Improve Your Ecommerce Store

When customers browse your ecommerce store, they either enjoy their browsing session or they don’t. Their reasons for not liking the experience may not be clear. Maybe they don’t find your site intuitively easy to use. Maybe it doesn’t offer them human-centered options; for example, it doesn’t meet real-world needs (measuring dimensions of clothing to…

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Choose the Ecom Business Model That’s Best for You

Conducting business has been greatly simplified by the new technologies now available. In fact, it’s become much easier to start a business, and many people are wondering how to best begin that journey.  One of the earliest steps is to choose a business model. I’ll describe three common ecommerce business models to help simplify your…

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