Author: Irene Wanja

Irene Wanja

Irene Wanja

Irene, a skilled Revenue Optimization Specialist for Build Grow Scale, combines an unparalleled focus on user research and a deep understanding of the ecommerce customer journey to orchestrate optimal shopping experiences. With an uncanny knack for detecting and addressing customer pain points through meticulous user testing, she utilizes tools such as moderated user tests, heatmaps, scrollmaps, and clickmaps to fast-track improvements in user experience and usability. Her keen eye for detail aids in swiftly spotting potential issues and implementing solutions, all while working closely with store owners and applying her intricate comprehension of user interactions. Passionate about software and technology, Irene immerses herself in enhancing her clients' business clarity, efficiency, and user satisfaction. Even though the value of user experience doesn't conform to a conventional numerical scale, the tangible outcomes of her work—improved user experience, amplified retention rates, and reduced customer support issues—are testaments to her prowess. Beyond her revenue optimization skills, Irene is a skilled writer and copywriter. She weaves her profound insights into engaging prose, crafting content that not only resonates with diverse audiences but also demystifies the complexities of user experience, consequently benefitting businesses worldwide.
Ecommerce Customer
Irene Wanja

7 Reasons to Seamlessly Link Your Ecommerce Customer Communication Channels

Reading Time: 4 minutes The modern shopping experience is increasingly being shaped by technology. Businesses are taking advantage of the ever-evolving range of digital channels to reach out to customers and build relationships with them. And in today’s technology-driven world, it is essential for businesses to create an interconnected network of communication channels to engage customers across all available

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Website Page Load Time
Irene Wanja

Is Your Page Load Time Helping or Hurting Your Ecom Conversions?

Reading Time: 4 minutes As an ecommerce business owner, there’s nothing more disheartening than a slow page load time—especially when it causes lower conversions and unhappy customers. Just as the retail world has long since recognized the importance of providing a pleasant customer experience in-store, so too must online stores prioritize their digital storefront if they want to remain

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Ecommerce Email Marketing Tips
Irene Wanja

3 Tips for Maximizing ROI of Your Ecommerce Emails

Reading Time: 5 minutes Email marketing is an invaluable tool for ecommerce business owners looking to build long-term relationships with their customers. With the ability to reach a wide audience and deliver personalized messages tailored to the individual, email marketing can help you boost sales and grow your business. But in order to maximize the effectiveness of these campaigns,

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Email and SMS Marketing Trends for Ecommerce
Irene Wanja

Ecommerce Email and SMS Marketing Trends in 2023

Reading Time: 4 minutes With the ecommerce industry continuing to grow, it’s more important than ever for online businesses to leverage effective marketing strategies. Email and SMS marketing are two of the most popular methods of connecting with customers and potential customers. And as technology advances, so do the trends in these types of marketing … which means ecommerce

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SMS for Ecom
Irene Wanja

Unlock the Power of SMS Marketing for Your Ecommerce Store

Reading Time: 4 minutes As an ecommerce business owner and marketer, you understand the importance of staying connected with your customers. However, an often overlooked method of communication is SMS marketing for ecommerce. SMS (short message/messaging service) has become an effective tool in digital marketing, as it can provide valuable insight into customer preferences and buying habits. In this

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KPIs in Google Analytics
Irene Wanja

Understanding Key Performance Metrics (KPIs) in Google Analytics

Reading Time: 5 minutes Understanding Google Analytics KPIs is essential for any ecom store owner looking to create a successful online presence. They measure the success of your website and marketing campaigns, providing you with the data you need to make informed decisions about how to grow your business. In this article, we’ll take a closer look at the importance of

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Machine Learning in Google Analytics 4
Irene Wanja

Use Machine Learning in Google Analytics 4 for Ecom Success

Reading Time: 5 minutes Recent advances in machine learning (ML) technology have led to a revolution in how businesses collect, analyze, and use data. With the introduction of Google Analytics 4 (GA4), leveraging ML is simpler than ever for online businesses, offering unprecedented insights into customer behavior and the potential to maximize sales and revenue. Let’s take a look

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Ecom Store Google Analytics 4
Irene Wanja

Migrate to GA4 to Avoid Losing Your Ecom Store’s Historical Data

Reading Time: 4 minutes Google Analytics (GA) is one of the most widely used web analytics platforms that provides ecommerce businesses with valuable insights into their website performance. However, Google announced that it will no longer be supporting GA, and instead is introducing the next generation of analytics called Google Analytics 4 (GA4). This new platform has more advanced

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Google Analytics Update 2023
Irene Wanja

Understanding the Differences Between Google Analytics and GA4

Reading Time: 5 minutes Google Analytics (GA) has been the cornerstone of digital data collection for web and app analytics for years, however the game has changed with Google’s release of new version GA4. This improved version builds upon the successes and lessons learned by its predecessor to create an even more robust platform for gathering insights about user

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