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The Best Free Video-Editing Software for Creating Compelling Ads in 2021

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I was a young university kid once who thought about becoming a YouTube sensation. I loved to create and edit my own gaming videos and also filmed my adventures when I traveled to South Korea. In those days, I made a few videos and managed to learn a lot about video editing. There were a…



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Focus on ROX to Improve Your Ecommerce Store’s Performance

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Customers today have higher expectations than they did even a few years ago. And because they have more options to choose from, they need more reasons to buy from you instead of some other brand. What Is ROX? Return on experience (ROX) is a metric that measures the number of customers who return to your…



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How to Drive Ecommerce Conversions with User-Generated Content!

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Long gone are the days when businesses and corporations were 100 percent in control of their messaging and customers trusted everything they saw from official sources. Too many sketchy businesses have harmed consumer trust, and now consumers have reclaimed quite a bit of power by helping each other find the diamonds in the saturated markets. …



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Can I Compete with the Big Brands in Ecommerce?

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Is this a question you don’t think about much because you’re just getting established? You should! The truth is that it’s possible to compete with successful ecommerce businesses. You can do some things the way they do them and some that are unique to you. Those can give you the slight edge to get into…



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Page Speed Is the ULTIMATE Ecommerce Conversion Killer

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Everyone has heard the saying, “Time is money”—and this couldn’t be more true for your ecommerce business. Online shoppers are growing increasingly impatient, and their demands for a speedy website aren’t slowing down, ever! This probably doesn’t come as much of a surprise to you as we live in a world where the quicker we…



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Forecasting Ecommerce Customer Support: Lessons from Q4 and 2021 Projections

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The boom in online shopping in the year 2020 has been massive, largely because Covid-19 has made it more difficult for people to shop offline as they did before. According to a recent economic indicators report from the US Census Bureau, there was an approximately 36.7% increase in U.S. ecommerce growth in Q3 of 2020…



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How Superior Customer Support Boosts Your Ecom Store Revenue

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If I had to pick only one tool for doing either Revenue Optimization or conversion rate optimization, it would be customer service …  Every business out there talks about how the customer is king. Many take pride in their customer service experience. However, very few companies are actually doing it right! Having someone available to…



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Provide a Bespoke Experience with Great Mobile-Optimized Images

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During one of our Ecom Insider Jam Sessions a few moons ago, I learned that store owners were having difficulty handling their images while also trying to keep page speed high. Note: Jam Sessions are a weekly event for Ecom Insider members. During these sessions, revenue optimization experts look over EI members’ stores and give…



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Email for Ecommerce: The Solution to Your “My Customers Only Buy Once” Problem

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Email, email, email … You’re probably sick of hearing about it at this point, right? What’s the big deal about email anyway?  It’s traffic that you own. There are three types of traffic out there:  The traffic you don’t control is anything SEO-related and any organic traffic coming from blogs, YouTube videos, social posts, and…



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The Best Way to Boost Ecommerce Sales Fast

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Are you growing frustrated by the lack of sales in your store? Or maybe you wouldn’t mind some more? Well, stick around, because in this post, we’re going to unpack five carefully selected techniques you can implement—or improve on—in your business to generate more sales today. Starting with … 1. Building Trust Tell me, would…



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Offline stores are closing by the thousands ...

See How Ordinary People Are Growing Their 6- & 7-Figure Ecom Businesses Online