Ecommerce Optimization Services: What You Need to Know

Irene Wanja Jan 17, 2024

Reading Time: 4 minutes

When you want to build an online store from scratch, grow an existing store or scale your current store to greater heights, ecommerce optimization could be your golden ticket.

It’s not just about driving traffic—it’s about converting visitors into customers. You need to understand the strategies experts use and what to look for in a top-notch optimization agency.

So, let’s dive into the topic a bit. It’ll be well worth your time!

Customers shopping on an ecommerce store with improved user experience.

What Is Ecommerce Optimization?

Ecommerce optimization is the process you employ to improve your online store’s functionality, aesthetics, and overall customer experience, aiming to boost sales and increase customer retention. It’s about more than just making your website look pretty. It’s a strategic approach that involves analyzing your site’s performance, identifying areas for improvement, and implementing changes that will drive more traffic and conversions.

If you’re new to the concept, it may seem overwhelming. But don’t worry … there are services available (typically offered by an ecommerce optimization agency) designed to help you get the most out of your ecom store. These agencies tailor their services to your specific needs—whether it’s improving website speed, enhancing product descriptions, or streamlining the checkout process.

But just because you’re outsourcing doesn’t mean you’re off the hook … 

You need to understand what’s happening so you can make informed decisions. And that’s where the experts come in. They’ll not only be doing the legwork to optimize your store, they’ll also be educating you on why certain changes are being made and how they’ll impact your business.

It’s also important to recognize that ecommerce optimization isn’t a one-time thing. Rather, it’s an ongoing process that requires regular monitoring and tweaking. But with the right team of experts by your side, you’ll be well on your way to creating an online store that not only looks good but performs even better!

4 Optimization Strategies That Boost Sales

So you’ve hired your team of expert optimizers. Now what? How are they going to start increasing your store’s revenue? Well, they have a myriad of tactics at their disposal and areas to hone in on that can add to your business’s bottom line:

  1. Website usability: They aim to make your online store as accessible and user-friendly as possible. This includes faster load times, easy navigation, mobile compatibility, and clear product descriptions. This way, you’re more likely to garner customer satisfaction and, in turn, higher sales.
  2. Search engine optimization (SEO): This involves using relevant keywords, creating quality content, and building backlinks to rank higher in search engine results. The higher you rank, the more visibility and traffic you’ll get, leading to increased sales.
  3. Customer experience optimization: The experts will analyze your customer behavior data to understand what drives your audience, and then tailor your website accordingly. This could mean personalizing product recommendations, providing excellent customer service, or offering easy checkout processes.
  4. Email marketing: Despite the rise of social media, email remains a powerful tool for driving ecom sales. Your optimization team can create compelling email campaigns that offer promotions, new product announcements, and loyalty programs to keep your customers engaged and coming back for more.

The ecommerce optimization service provider you hire will employ the above strategies and more to boost sales for your business. They’re always testing, analyzing, and adjusting to ensure your website is optimized for maximum conversions. 

How to Find a Good Ecommerce Optimization Agency

When you’re on the hunt for a top-notch team to optimize your store, there are several key factors you should consider to ensure you’re making the best choice:

  • Experience and expertise: The agency you choose should possess a deep understanding of ecommerce trends, consumer behavior, and the latest optimization techniques. Ask for case studies or testimonials that demonstrate their ability to deliver results.
  • Optimization methods: Do they use a one-size-fits-all strategy, or do they tailor their services to match your unique business needs and goals? You’re better off with an agency that will take the time to understand your business and devise a customized strategy.
  • Reputation: Are they well-regarded within the industry? Do they have positive reviews from past clients? Don’t overlook the value of word-of-mouth referrals.
  • Communicativeness: The agency should be responsive, transparent, and open to your feedback. Remember, this is a partnership, and open dialogue is crucial to your success.
  • Cost: While you don’t want to base your decision solely on price, it’s important to ensure that an agency’s rates align with your budget. However, it’s worth investing a bit more if the agency can provide quality services that will help grow your business.

For instance, at Build Grow Scale, we specialize in optimizing ecommerce stores, having propelled our clients and partners to over $400 million in sales. Beyond offering the services below, we empower store owners through education and foster a vibrant community where they can connect with our Revenue Optimization™ specialists:

If you’re interested in exploring ecommerce optimization services, you can book a free 30-minute call with our team of experts. We’d love to help guide you to the package(s) that would best fit your business needs and goals!

Build Grow Scale success story


When it comes to increasing your online store’s sales, ecommerce optimization is key. Using strategies like SEO, UX/UI design, and mobile optimization can significantly enhance your site’s performance. However, finding the right agency requires due diligence and considering factors like their experience, reputation, and pricing.

By making an informed decision, you’re on your way to achieving success in the ecom world. Now it’s time to make your move and amp up your online business game!


About the author

Irene Wanja

Irene, a skilled Revenue Optimization Specialist for Build Grow Scale, combines an unparalleled focus on user research and a deep understanding of the ecommerce customer journey to orchestrate optimal shopping experiences. With an uncanny knack for detecting and addressing customer pain points through meticulous user testing, she utilizes tools such as moderated user tests, heatmaps, scrollmaps, and clickmaps to fast-track improvements in user experience and usability. Her keen eye for detail aids in swiftly spotting potential issues and implementing solutions, all while working closely with store owners and applying her intricate comprehension of user interactions. Passionate about software and technology, Irene immerses herself in enhancing her clients' business clarity, efficiency, and user satisfaction. Even though the value of user experience doesn't conform to a conventional numerical scale, the tangible outcomes of her work—improved user experience, amplified retention rates, and reduced customer support issues—are testaments to her prowess. Beyond her revenue optimization skills, Irene is a skilled writer and copywriter. She weaves her profound insights into engaging prose, crafting content that not only resonates with diverse audiences but also demystifies the complexities of user experience, consequently benefitting businesses worldwide.