Reading Time: 6 minutes Your alarm goes off at 6 a.m., you make yourself a cup of coffee, boot up the computer, and, for the next hour, you’re busy responding to customer support tickets. You can feel your blood pressure spiking, and it’s not because of the coffee. Before you know it, your kids are ready for breakfast, you’re…
Reading Time: 5 minutes According to Digital Information World, the human attention span has declined considerably over the last decade: In 2000, humans had an attention span of about 12 seconds. By 2015, it was down to 8.25! Worse yet, people are so easily distracted. Just as everyday activities like phone notifications, funny videos, and social media can be…
Reading Time: 7 minutes Three years ago, I made the difficult decision to close my retail store, which had been my passion for the previous eight years. I already had an ecommerce store, but I’d neglected it while I put most of my focus on my brick-and-mortar retail business. Once my retail life was over, I knew I had…
Reading Time: 5 minutes When customers browse your ecommerce store, they either enjoy their browsing session or they don’t. Their reasons for not liking the experience may not be clear. Maybe they don’t find your site intuitively easy to use. Maybe it doesn’t offer them human-centered options; for example, it doesn’t meet real-world needs (measuring dimensions of clothing to…
Reading Time: 5 minutes This is the second article in a five-part ecommerce optimization series on using micro conversions to increase that one glorious metric all business owners and optimizers obsess over—conversion rate. If you’re interested in learning all about the micro conversions associated with each step of the funnel and how each micro conversion helps increase the overall…
Reading Time: 5 minutes Conducting business has been greatly simplified by the new technologies now available. In fact, it’s become much easier to start a business, and many people are wondering how to best begin that journey. One of the earliest steps is to choose a business model. I’ll describe three common ecommerce business models to help simplify your…
Reading Time: 6 minutes How cool it is that we can jump onto a computer or phone and, in just a few minutes of searching, find some serious strengths and weaknesses of our ecom store competitors. We can also find the major factors for why the competitors are crushing it … or why they’re not! I firmly believe that…
Reading Time: 8 minutes The dramatic changes in the ecommerce world over recent years have built competitive momentum as multiple businesses carry similar products in their stores. More than ever, each business needs to find ways to capture the attention of customers and ensure that they, not their competitors, get the sale. What do ecom businesses need to do…
Reading Time: 7 minutes I was a young university kid once who thought about becoming a YouTube sensation. I loved to create and edit my own gaming videos and also filmed my adventures when I traveled to South Korea. In those days, I made a few videos and managed to learn a lot about video editing. There were a…
Reading Time: 10 minutes Customers today have higher expectations than they did even a few years ago. And because they have more options to choose from, they need more reasons to buy from you instead of some other brand. What Is ROX? Return on experience (ROX) is a metric that measures the number of customers who return to your…
