Reading Time: 4 minutes Product images play an important role in a customer’s decision about whether or not to buy a product from you. For this reason, ecommerce store owners should invest heavily in creating product images that are sure to help answer customers’ questions about a product and motivate them to buy. Here are five very desirable characteristics…
Reading Time: 7 minutes With so many choices out there, it’s hard to know which ecom reviews app would be the best for your ecommerce store. Which apps are good? What makes a reviews app good? Can a reviews app have pros and cons? Does it really matter as long as your ecom store is getting reviews? It can…
Reading Time: 5 minutes When users perform a search query in the search bar of your ecom store, they’re looking for a particular product or type of product. They expect relevant results to guide them to (or toward) the product for which they’re looking. The best way to leverage your ecom store search bar is to make it as…
Reading Time: 5 minutes It’s been said that, “People don’t buy products—they buy brands.” It’s dramatic … but it’s not true in all cases. Sometimes you just need a kitchen towel, and you don’t care about the brand. But new brands entering the fiercely competitive ecommerce space, heed this advice: Creating a clear brand message that resonates for people…
Reading Time: 4 minutes There’s a reason people say, “Content is king.” Good content attracts and captures the attention of visitors to your ecom site, educates them, and—when they’ve gathered enough information about a product or service—influences their buying-decision process. Investing in the Creation of Good Content Why invest in content creation? It’s about adding value for customers. An…
Reading Time: 8 minutes Imagine this: you run a survey and find that most of your customers say that your products are too expensive, but they would have purchased if you had reduced the price or offered a discount. This is a common response when doing customer research. There are two ways to address this problem: You can reduce…
Reading Time: 5 minutes When a user visits your ecommerce store, they should be able to easily navigate from one page to another, regardless of the path of the shopping journey they are taking. Navigating from the homepage to checkout should be a simple and easy-to-follow process. There shouldn’t be any hurdles to clear or constraints that limit users…
Reading Time: 5 minutes If you’ve been in ecommerce for any length of time, you know that your customer list is one of the biggest assets of your business. In fact, we’ve found that communicating by sending daily, weekly, or monthly emails to your list can contribute as much as 30% of your business income. So why do ecommerce…
Reading Time: 6 minutes It’s human nature to observe, analyze data, and draw conclusions. No doubt the ancient peoples of the world observed bird migration and anticipated a change of season just as we look at dark clouds and predict rain. Ecommerce store owners are doing the same when collecting and analyzing data to learn more about the behavior…
Reading Time: 5 minutes This is the third article in a five-part ecommerce optimization series on using micro conversions to increase that one glorious metric all business owners and optimizers obsess over—conversion rate. If you’re interested in learning all about the micro conversions associated with each step of the funnel and how each micro conversion helps increase the overall…
