Reading Time: 8 minutes Breaking Even on the Frontend Should Be Your Main Goal with Paid Traffic – using breakeven funnels All successful marketers start with this sales funnel … It’s called a BreakEven Funnel. What’s a breakeven funnel, you ask? It’s not a typical sales funnel (the path buyers travel as they head toward making a purchase). It…
Reading Time: 6 minutes Building trust is absolutely essential to a well-performing ecommerce store. If you don’t create a trusted persona, very few customers will make a purchase on your site. Gaining your customers’ trust is especially difficult when your brand has little to no sales—but it’s still very possible. Imagine this: You land on a new store with…
Reading Time: 9 minutes Amazon is the titan of the ecommerce world. According to TechCrunch, nearly half of all dollars spent online in the United States is spent at Amazon, and nearly two-thirds of the population of the US visit Amazon.com each month! Naturally, this results in many newer store owners seeing Amazon as the ultimate beacon of what an online store…
Reading Time: 9 minutes Too many ecommerce businesses are making vital decisions based on feelings rather than relying on data. But the most successful ecommerce businesses are able to separate what they think is right from what isn’t. They do this by focusing on crucial metrics and then make informed decisions based on that data, not just on assumptions. To…
Reading Time: 9 minutes Hello, hello … Welcome to part 6 of this six-part series about optimizing every step of your buyer’s journey on your store. As a reminder, here’s what we talked about in the last five articles: Checkout Cart Product pages Category pages Homepage Thank You page If you haven’t read these, make sure you give them…
Reading Time: 13 minutes Howdy! Welcome to part 5 of this six-part series about optimizing every step of your buyer’s journey on your store. So far, we’ve talked about optimizing these pages: Checkout Shopping cart Product pages Category pages Homepage Thank You page If you haven’t read these, make sure you give them a read and, more important, apply…
Reading Time: 4 minutes So often I’m asked, “Haley, if I make this change, will I see an increase in conversion rate?” No matter the change, the answer is always simple: “I don’t know.” How can I be a leading revenue optimization expert with Build Grow Scale and not know what will and won’t work? It’s easy—Revenue optimization is…
Reading Time: 7 minutes Welcome back everyone to part 2 of this series on quick-and-easy ecommerce tactics that win. In case you missed part 1, you can check it out here: Five Quick-and-Easy Conversion Tactics That Increase Store Revenue (Part 1) Without any further ado, let’s dive right into tactics #6 to #10—designed to help you dial it in…
Reading Time: 7 minutes How do you achieve critical usability for your store? Are there special guidelines or even an ABC-style usability guide that everyone should follow when building an ecommerce store? We can answer some of these questions when you have a better understanding of your store, which you can get by reviewing your store’s current usability to…
Reading Time: 13 minutes Despite the fantastic results email campaigns can get and the comparative ease of getting a strong campaign working, many stores (especially smaller ones) totally neglect this aspect of marketing to new prospects. Instead, they focus entirely on using Facebook and paid search to capture new customers. However, email is effective with new customers too. Email…
