Reading Time: 10 minutes Customers today have higher expectations than they did even a few years ago. And because they have more options to choose from, they need more reasons to buy from you instead of some other brand. What Is ROX? Return on experience (ROX) is a metric that measures the number of customers who return to your…
Reading Time: 5 minutes Long gone are the days when businesses and corporations were 100 percent in control of their messaging and customers trusted everything they saw from official sources. Too many sketchy businesses have harmed consumer trust, and now consumers have reclaimed quite a bit of power by helping each other find the diamonds in the saturated markets. …
Reading Time: 8 minutes Is this a question you don’t think about much because you’re just getting established? You should! The truth is that it’s possible to compete with successful ecommerce businesses. You can do some things the way they do them and some that are unique to you. Those can give you the slight edge to get into…
Reading Time: 8 minutes Everyone has heard the saying, “Time is money”—and this couldn’t be more true for your ecommerce business. Online shoppers are growing increasingly impatient, and their demands for a speedy website aren’t slowing down, ever! This probably doesn’t come as much of a surprise to you as we live in a world where the quicker we…
Reading Time: 9 minutes The boom in online shopping in the year 2020 has been massive, largely because Covid-19 has made it more difficult for people to shop offline as they did before but with this comes with a lot of customer support queries to solve. According to a recent economic indicators report from the US Census Bureau, there…
Reading Time: 7 minutes If I had to pick only one tool for doing either Revenue Optimization or conversion rate optimization, it would be customer service … Every business out there talks about how the customer is king. Many take pride in their customer service experience. However, very few companies are actually doing it right! Having someone available to…
Reading Time: 8 minutes During one of our Ecom Insider Jam Sessions a few moons ago, I learned that store owners were having difficulty handling their images while also trying to keep page speed high. Note: Jam Sessions are a weekly event for Ecom Insider members. During these sessions, revenue optimization experts look over EI members’ stores and give…
Reading Time: 12 minutes Email, email, email … You’re probably sick of hearing about it at this point, right? What’s the big deal about email anyway? So, your goal should be to own as much of the traffic as you can. When done right, we’ve found that up to 30% to 35% of your store’s revenue should come from…
Reading Time: 8 minutes Are you growing frustrated by the lack of sales in your store? Or maybe you wouldn’t mind some more? Well, stick around, because in this post, we’re going to unpack five carefully selected techniques you can implement—or improve on—in your business to generate more sales today. Starting with … 1. Building Trust Tell me, would…
Reading Time: 5 minutes This five-part mini series is all about micro conversions and how to use them to increase the one glorious metric all business owners and optimizers obsess over—conversion rate. If you are interested in learning all about the micro conversions associated with each step of the funnel and how each micro conversion aides in increasing the…
