Reading Time: 5 minutes As an ecommerce store owner, offering your customers product sorting options is one of the best ways to ensure they’re able to navigate your website with efficiency and ease. But you can’t just throw a bunch of ‘em at the wall and hope they stick. You need to thoughtfully consider which ones will enhance the…
Reading Time: 4 minutes So, I want to share with you something that just happened. After dropping my daughter off at school, I ran over to Scheels to buy a new North Face winter coat, because I needed a new one, and bumped into a guy I know who has come to some of our workshops. He’s come to…
Reading Time: 7 minutes Alright, let’s talk about your average order value … So, average order value is a critical metric in terms of being able to buy traffic and profitably run an ecommerce store, right? AOV (average order value) is the total number in revenue you’ve made from sales, divided by the number of sales you made in…
Reading Time: 3 minutes Business owners have long struggled to measure the impact of change. A business could make a change, and sales could drop … But the reason for the drop could be the change itself, or it could be 100 other factors. That’s why attribution is so important in the business world. You need to know whether…
Reading Time: 6 minutes Hey guys, Tanner Larsson here from Build Grow Scale. It’s a beautiful day in the neighborhood right now. I just dropped my daughter off at school. Heading back to the office as I was leaving her school, I noticed a bunch of little banners going up for stores to set up some promotions and things…
Reading Time: 2 minutes Hey, guys. Tanner Larsson here. And I want to kind of start this one off with a statement. And that is: You don’t have a business until you can afford to buy your customers. Now, that’s a pretty bold statement. And it’s something that shocks a lot of people when I say it from stage,…
Reading Time: 5 minutes While 2021 has brought some huge changes to one of the biggest marketing channels used by most marketers (Facebook), it has only further strengthened another marketing channel that has stood the test of time—and it’s only getting bigger and better! I’m talking about email marketing. Truly, no other marketing channel out there right now offers…
Reading Time: 9 minutes Hey—how’s it going? Alex here, from Build Grow Scale (BGS). I’m a Revenue Optimization expert and I help ecommerce businesses grow and scale through optimizing their stores. And in this training, we’re going to talk about my shopping experience on Ashley Furniture [HomeStore] from the other day and the few problems/issues on their website ……
Reading Time: 5 minutes Hey, how’s it going? Alex here from Build Grow Scale, and in this training, we’re going to talk about your product pricing and how you should display your price on your product pages properly so your customers see it immediately when they land on a page. Okay, so let’s get started. Why is price so…
Reading Time: 6 minutes Since the beginning of 2020, ecommerce has been on the rise due to Covid restrictions. Ecom stores are bringing in additional revenue for brick-and-mortar stores, which have expanded as they’re now able to reach a wider range of consumers around the world. However, don’t overlook the challenges that can accompany this phenomenon—the overall user experience…
