Reading Time: < 1 minute If you’re like most ecommerce business owners, you spend a lot of time and effort optimizing your website. But what about the critical yet underutilized (or misused) thank-you page? Are you taking the necessary measures to ensure your visitors have a positive experience after they’ve placed an order? If not, you could be leaving the…
Reading Time: < 1 minute Did you know that the homepage is one of the most important pages of your ecommerce store? It makes sense, right? After all, it’s the first thing visitors see when they come to your site. That’s why you need to make sure it’s optimized to the fullest! There are three key components of an effective…
Reading Time: < 1 minute Category pages are a crucial part of the sales funnel for any ecom store. Also known as collection pages, they are typically one of the first places potential customers go when looking for a specific product, and their purpose is to showcase groups of products in a way that is organized and easy for people…
Reading Time: < 1 minute When it comes to your ecommerce store, having optimized product pages is key to turning people who are “just looking” into those who fully intend to complete a purchase with you. While the checkout and cart pages hold the number one and number two spots of importance, product pages are a close third. In fact,…
Reading Time: 3 minutes Ecommerce business owners rely on customer satisfaction to maintain and grow their businesses. And, contrary to what you might think, the customer journey doesn’t end when someone decides to add an item to their cart and begin the checkout process. In fact, the cart page is where many ecom customers face problems that cause them…
Reading Time: 4 minutes User testing is a type of research that helps evaluate how well users are able to interact with a design, product, or system. It’s especially essential for ecommerce websites because it can identify potential problems that may prevent users from completing their tasks. For example, user testing can reveal issues with the site’s navigation, search…
Reading Time: 8 minutes Are you tired of spending endless minutes filling out long and tedious checkout form fields when shopping online? Well, you’re not alone. As anyone who has ever made an online purchase knows, the process can be fraught with difficulties. Even when you’re sure you’ve found the perfect item at the right price, the checkout page…
Reading Time: 5 minutes It should be no secret that ecommerce businesses need to be persuasive to succeed. After all, you’re trying to convince people to part with their hard-earned cash in exchange for your products or services. But what exactly is persuasion in business, and how can you use it to your advantage? Psychology of persuasion is…
Reading Time: 3 minutes A post purchase survey is definitely a goldmine when it comes to ecommerce stores, although many companies underestimate their importance. They’re an excellent way to gain valuable insight on a myriad of topics, including but not limited to the following: In this article, we’re going to walk through six steps for creating an amazing and…
Reading Time: 5 minutes Any ecommerce website owner is well aware that simply selling things online is only half of the battle. Real difficulty arises when it comes to converting your store’s visitors into paying customers. A landing page is a critical component of any ecom website, and its primary goal is to persuade users to make a purchase….
