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Magnetize Leads with Effective Email Capture

Email Capture
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Despite the fantastic results email campaigns can get and the comparative ease of getting a strong campaign working, many stores (especially smaller ones) totally neglect this aspect of marketing to new prospects. Instead, they focus entirely on using Facebook and paid search to capture new customers. However, email is effective with new customers too. Email…



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Five Quick-and-Easy Conversion Tactics That Increase Store Revenue (Part 1)

5 Quick and Easy Conversion Tactics
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As ecommerce entrepreneurs, we often wonder if the changes we make to our stores will increase the conversion rate or lower it: “Will change X help or hurt?” For example, should we focus more of the copy on safety features or reliability? Should we include a long, detailed video or a short, sweet one? It’s impossible to…



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Designing a Guarantee

Guarantee
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In your customers’ eyes, there is always a risk when shopping online. Even I am skeptical when shopping on a new site! No matter how trustworthy your business seems, there will always be people who carry fear, uncertainty, and doubt (FUDs) into their shopping experience. It only takes one negative event for your visitor to…



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Turn Your Ecom Store into a Money Magnet with 5 Basic Principles

Ecom Money Magnet
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Every website is unique, and with individuality comes a myriad of potential problems your site could have. If you’ve followed Build Grow Scale (BGS) for any length of time, then you’re probably familiar with some of our best practices—things like contact information in the header, labels on icons, and “Add to Cart” buttons (ATCs) above…



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Top 10 Profitable Conversion Boosting Apps for Shopify 2020

Shopify Apps
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The following Shopify apps will help to improve and boost conversion for your Shopify store. They have all been recommended by senior revenue optimization experts at Build Grow Scale and are used throughout their daily work. 1. Product Filter & Search You might be asking yourself, “So why are product filters and search important?” They’re…



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Ecommerce Copy 101

Ecommerce copy
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How to Create a Tidal Wave of Excitement That Compels Your Visitors to Whip Out Their Credit Cards on the Spot “People don’t want to buy a quarter-inch drill bit. They want a quarter-inch hole.” Anybody who has studied marketing or copywriting has likely heard this saying before. Originally coined by Harvard marketing professor Theodore Levitt,…



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Crafting Ecommerce Cross-Sells That Convert

Cross-sells
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Anyone in the world of sales can tell you that cross-selling is important: Why sell one thing, when you can sell two or more? The in-store sales space has been rife with this for ages: staff suggesting monitors or keyboards to go with your new computer, bank employees suggesting a new credit card to go…



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How to Run A/B Split Tests That Make You More Money!!

A/B Split Testing
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The quickest and easiest way to maximize the revenue on your ecommerce store is through A/B split tests. If run correctly, they can skyrocket your store from low profiting to extremely high profiting very quickly. If they are run incorrectly, and they often are, they will cause more harm than good. I’m going to show you exactly…



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Drive Sales with a 404 Page

404 PAGE
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I get it … The 404 page is probably the last page on your mind that you want to focus on optimizing, but don’t discard it yet! What if I told you that if you follow the optimization suggestions below, you will not only increase customer satisfaction and improve your SEO, but also boost conversions…



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The Hierarchy of Conversions: A Five-Step Guideline to Optimizing Your Store

hierarchy of conversions
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I’ve had the privilege of coaching at many Build Grow Scale (BGS) events (learn more about BGS Live 2020 here). As a result, I’ve worked one on one with hundreds of business owners who are concerned with sustainably increasing their conversion rates. Every time I sit down to take a look at a site, owners are…



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