5 Best SEO Tools for Ecommerce in 2023

Irene Wanja Aug 08, 2023

Reading Time: 6 minutes

You’re running an ecommerce business and want to outshine your competitors, right? Well, you’ve got to implement effective SEO strategies. Don’t know where to start? We’re here to help! In this article, we’ll introduce you to the five best SEO tools for ecommerce in 2023. They will not only boost your online presence but also increase your sales.

So, let’s dive in!

using eCommerce SEO analysis tools to analyze the SEO performance of your online store

What is SEO in Ecommerce?

So, what’s SEO in ecommerce, you ask? It’s a strategy that helps your online store rank higher in search engine results, increasing your visibility and driving more traffic to your site. SEO software for ecommerce can effectively streamline this process, ensuring that your site is optimized for search engines.

But why should you care about SEO? Because it’s a vital tool in the competitive world of ecommerce. It’s not enough to have a great product; you need to ensure that potential customers can find you. That’s where the best SEO tools for ecommerce come in.

These tools analyze your website, identifying areas for improvement and providing actionable recommendations to boost your rankings. They can help you optimize your site’s content, improve its structure, and enhance its overall user experience.

Ecommerce SEO analysis tools, in particular, can provide valuable insights into your site’s performance. They can show you where your traffic is coming from, which pages are most popular, and which keywords are driving the most traffic.

In short, SEO is a critical component of any successful ecommerce strategy. By using the right tools and techniques, you can significantly improve your site’s visibility and attract more customers.

What are the benefits of SEO in ecommerce

You’ll find that a well-executed SEO strategy can significantly boost your online store’s visibility, leading to increased organic traffic and ultimately, higher sales conversions. With the right SEO tools, you’ll be able to optimize your website’s content and design to appeal to search engine algorithms. This isn’t just about getting more clicks—it’s about attracting the right kind of traffic to your site.

Imagine your online store appearing on the first page of Google search results when potential customers are looking for products you sell. That’s the power of SEO. It’s not just about improving your site’s ranking, but also about enhancing user experience. A well-optimized site is easy to navigate, has relevant and engaging content, and loads quickly.

Another great benefit of SEO in e-commerce is the cost-effectiveness. Unlike paid advertising, you’re not shelling out a huge chunk of your budget on ads. You’re investing in a long-term strategy that continues to deliver results even when you’re not actively working on it.

In a nutshell, embracing SEO in your e-commerce strategy means improved visibility, better user experience, increased organic traffic, and cost-effectiveness—all leading to higher sales conversions. It’s a win-win situation for you.

5 Best Seo Tools for Ecommerce

Google Analytics

In the world of digital marketing, understanding Google Analytics is crucial. It’s a powerful tool that can give you a wealth of information about your website’s performance. More than just a tool, it’s your guide to understanding how your ecommerce site is performing.

You’ll see who’s visiting your site, where they’re coming from, and what they’re doing once they’re there. Want to know the effectiveness of your SEO strategy? Google Analytics provides detailed reports on organic traffic, keywords that are driving traffic to your site, and the pages that are ranking well in search results. It’s a goldmine of data, and it’s all there for you to explore.

But don’t just sit on this data. Use it to improve your site. See a page with a high bounce rate? It’s time to investigate why visitors are leaving and make necessary adjustments. Notice a dip in traffic? It might be time to reassess your SEO strategy. Remember, Google Analytics isn’t just for observing, it’s for acting. It’s a roadmap to your ecommerce success. Don’t ignore it, use it.


While Google Analytics offers valuable insights, there’s another tool that’s equally important for digital marketing – SEMrush. This robust SEO tool helps you dive deeper into your ecommerce website’s performance. Here’s how you could benefit from it.

SEMrush lets you conduct comprehensive keyword research. It’s not about guessing what keywords might work; SEMrush helps you uncover the actual terms your potential customers are using. You can use these insights to optimize your product descriptions and blog posts, enhancing your site’s visibility and attracting more traffic.

With SEMrush, you’re not flying blind when it comes to competitor analysis. You can check out what keywords your competitors rank for and understand their backlink strategies. Armed with this knowledge, you’ll be better positioned to outperform them.

Another great feature SEMrush offers is site auditing. It identifies any technical SEO issues that could hamper your site’s performance and offers practical solutions to fix them. This way, you always keep your ecommerce site in the best shape.


Let’s switch gears and talk about Ahrefs, another powerhouse in the digital marketing sphere that can help you enhance your online presence.

This tool is a must-have for eCommerce sites, and it’s not hard to see why. Ahrefs provides a thorough exploration of backlinks, allowing you to see where your traffic is coming from and which areas need improvement.

You’ll find that Ahrefs is quite user-friendly. It’s got a simple, intuitive interface that you’ll get the hang of in no time.

It’s not just about backlinks, though. Ahrefs also shines when it comes to keyword research. You can use it to identify the best keywords for your business, which will help you tailor your content and attract more visitors.

Ahrefs also offers a content explorer feature. This lets you discover the most popular content for any topic or competitor, so you can stay ahead of the game.


You’ve probably heard about Ubersuggest, another robust platform that’s worth considering for your digital marketing efforts. This tool, conceived by Neil Patel, one of the most recognized figures in digital marketing, offers a multitude of features that can help you get ahead in the fiercely competitive ecommerce landscape.

At its core, Ubersuggest is an SEO tool that provides you with valuable data about your website’s performance, your competitors’ strategies, and the most effective keywords for your niche. You’ll appreciate its user-friendly interface and easy-to-understand reports. It’s not just a keyword research tool; it’s also an SEO analyzer that provides you with actionable insights to improve your website’s visibility.

One feature you’ll find particularly useful is the content ideas generator. With this tool, you can discover new topics that are trending in your industry, helping you create content that attracts more visitors and converts them into customers.

What’s more, Ubersuggest offers a very competitive pricing model that’s perfect for small to medium-sized businesses. With its comprehensive features and affordable pricing, Ubersuggest could be just what you need to boost your ecommerce SEO in 2023.


Moving onto another useful platform, Helium10’s comprehensive suite of features shouldn’t be overlooked when considering digital marketing resources. This tool is far more than just an SEO tool for eCommerce; it’s a complete solution for your Amazon business. You can access keyword research, product research, listing optimization, and more.

With Helium10, you’re equipped with everything you need to ensure your eCommerce site succeeds. Its unique feature, the ‘Black Box’, offers you access to a vast product database to help you find potential golden nuggets. You can also track your keyword rankings in real time, ensuring you’re always on top of your SEO game.

What’s more, Helium10’s ‘Cerebro’ feature offers extensive keyword data analysis, helping you understand your competition better. You can even use the ‘Magnet’ feature to discover high-volume keywords that could increase your site’s visibility.

Helium10’s user-friendly interface and robust features make it a must-have for any eCommerce business. Don’t underestimate the power of this tool. It’s an investment that can significantly boost your online visibility, sales, and success.

Final Thoughts: Best SEO Tools for Ecommerce

In conclusion, you’ve seen how essential these best SEO tools for ecommerce are in boosting the success of your ecommerce store. Google Analytics, SEMrush, Ahrefs, Ubersuggest, and Helium10 are among the best to consider.

Leveraging these tools can amplify your online presence, drive traffic, and skyrocket sales. Don’t underestimate the power of SEO in ecommerce; it’s a game-changer.

So, start harnessing these tools today and watch your ecommerce platform thrive.

Frequently Asked Questions

The cost of SEO tools varies greatly. You’ll find some free options, others can run from $30 to several hundred dollars per month. It really depends on the tool’s features and your specific needs.

Yes, there can be potential risks with using SEO tools. You might face issues like data privacy concerns, over-reliance on tools, and a lack of understanding of SEO fundamentals if you’re not careful.

You’ll need to regularly update your SEO tools. Depending on the tool, you might have to upgrade every few months. It’s crucial to stay current to ensure effectiveness in your digital marketing efforts.

Yes, the effectiveness of SEO tools can vary based on the size of your ecommerce business. Larger businesses may require more advanced features, while smaller ones could do well with basic functionalities.

Absolutely! You can integrate these SEO tools with various ecommerce platforms and digital marketing tools. They’re designed to work seamlessly with others, enhancing your online presence and boosting your ecommerce business’s efficiency.


About the author

Irene Wanja

Irene, a skilled Revenue Optimization Specialist for Build Grow Scale, combines an unparalleled focus on user research and a deep understanding of the ecommerce customer journey to orchestrate optimal shopping experiences. With an uncanny knack for detecting and addressing customer pain points through meticulous user testing, she utilizes tools such as moderated user tests, heatmaps, scrollmaps, and clickmaps to fast-track improvements in user experience and usability. Her keen eye for detail aids in swiftly spotting potential issues and implementing solutions, all while working closely with store owners and applying her intricate comprehension of user interactions. Passionate about software and technology, Irene immerses herself in enhancing her clients' business clarity, efficiency, and user satisfaction. Even though the value of user experience doesn't conform to a conventional numerical scale, the tangible outcomes of her work—improved user experience, amplified retention rates, and reduced customer support issues—are testaments to her prowess. Beyond her revenue optimization skills, Irene is a skilled writer and copywriter. She weaves her profound insights into engaging prose, crafting content that not only resonates with diverse audiences but also demystifies the complexities of user experience, consequently benefitting businesses worldwide.

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