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Ecom Navigation: How to Lead Them Home to Checkout, Not Off the Store

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When a user visits your ecommerce store, they should be able to easily navigate from one page to another, regardless of the path of the shopping journey they are taking.  Navigating from the homepage to checkout should be a simple and easy-to-follow process. There shouldn’t be any hurdles to clear or constraints that limit users…



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How to Create Irresistibly Clickable Ecom Emails

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If you’ve been in ecommerce for any length of time, you know that your customer list is one of the biggest assets of your business. In fact, we’ve found that communicating by sending daily, weekly, or monthly emails to your list can contribute as much as 30% of your business income. So why do ecommerce…



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Using Lucky Orange to Visually Analyze Your Ecom Store’s Data

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It’s human nature to observe, analyze data, and draw conclusions. No doubt the ancient peoples of the world observed bird migration and anticipated a change of season just as we look at dark clouds and predict rain.  Ecommerce store owners are doing the same when collecting and analyzing data to learn more about the behavior…



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Fine-Tuning Your Ecommerce Micro Conversions for Big Wins: Product Pages, Part 3 of 5

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This is the third article in a five-part ecommerce optimization series on using micro conversions to increase that one glorious metric all business owners and optimizers obsess over—conversion rate.  If you’re interested in learning all about the micro conversions associated with each step of the funnel and how each micro conversion helps increase the overall…



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5 Ways Shopify Can Help Your Ecommerce Business

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Shopify has become the top industry leader in the ecommerce game. With over one million online stores using this platform, it’s easily the most well-known and well-used platform worldwide! Given the climate of the world over the past year, with a pandemic looming in everyone’s life, more business transferred to online stores than in any…



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The Magic Number That Eliminates Choice Paralysis on Your Ecom Store

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Ecommerce store owners populate their stores with a variety of products and product options with the goal of capturing a large market share and catering to the increased demand for online shopping. But providing too many options for a particular type of product is not the best way to make sales. Actually, too many options…



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Why You Need Risk Reversals on Your Ecom Store Right Now

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People decide if they do or don’t want to buy from your ecommerce store based on the answers to two questions:  Does your product or service address their problem or need?  What’s the risk associated with buying from your online store? The first question concerns your product or service and how you choose to sell…



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How to Leverage Your Time As an Ecommerce Store Owner

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Your alarm goes off at 6 a.m., you make yourself a cup of coffee, boot up the computer, and, for the next hour, you’re busy responding to customer support tickets. You can feel your blood pressure spiking, and it’s not because of the coffee. Before you know it, your kids are ready for breakfast, you’re…



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You’ve Got Your Ecom Customers’ Attention for 8 Seconds—What Can You Do?

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According to Digital Information World, the human attention span has declined considerably over the last decade: In 2000, humans had an attention span of about 12 seconds. By 2015, it was down to 8.25!  Worse yet, people are so easily distracted. Just as everyday activities like phone notifications, funny videos, and social media can be…



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Key Ideas to Kickstart Your Ecommerce Marketing

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Three years ago, I made the difficult decision to close my retail store, which had been my passion for the previous eight years. I already had an ecommerce store, but I’d neglected it while I put most of my focus on my brick-and-mortar retail business.  Once my retail life was over, I knew I had…



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