18 Email Marketing Statistics to Keep in Mind in 2023

Dominik Meiu Aug 29, 2023

Reading Time: 4 minutes

Email marketing continues to be a powerful tool for businesses to reach and engage with their target audience. As we step into 2023, it is crucial for marketers to stay updated with the latest email marketing statistics to make informed decisions and maximize the impact of their campaigns. This article presents a comprehensive compilation of 18 essential email marketing statistics that will provide valuable insights into consumer behavior, industry trends, and best practices.

Email Marketing Statistics:

  1. According to a study by the Radicati Group, there were over 4.1 billion email users worldwide in 2021, and this number is expected to grow to 4.5 billion by 2025.
  2. According to a report by Radicati Group, in 2015, the number of business emails sent and received per user per day totals 122 emails per day.
  3. According to a Litmus Email Client Market Share study, 42% of people check their email on a mobile device, making mobile optimization crucial for email marketing success.
  4. Email marketing has an average ROI of $42 for every $1 spent, according to a report by DMA.
  5. According to Campaign Monitor, personalized subject lines can increase email open rates by 26%.
  6. Marketers have found a 760% increase in email revenue from segmented campaigns, according to a report by Campaign Monitor.
  7. According to a study by Campaign Monitor, more than 75% of email ROI comes from segmented campaigns.
  8. According to a study by Wordstream, email campaigns with a single call-to-action have a 371% increase in clicks.
  9. According to a study by Campaign Monitor, welcome emails have an average of 4x open rate and 5x click-through rate more of a standard email.
  10. According to a study by Email Institute, emails with GIFs have a 26% higher click-to-open rate.
  11. According to a study by MarketingSherpa, emails sent on weekends have a 14% higher click-through rate.
  12. According to a study by GetResponse, the average click-to-open rate for emails is around 8-13%.
  13. According to a study by Mailchimp, personalized email marketing campaigns have a 14.31% higher open rate.
  14. According to a study by Constant Contact, using the word “free” in email subject lines can increase open rates by 10%.
  15. According to a study by Litmus, emails with a plain text format have a higher click-through rate compared to HTML emails.
  16. According to a study by Campaign Monitor, personalized emails have a 14% higher click-through rate.
  17. According to a study by Mailchimp, emails with a single-column layout have a 9.4% higher click-through rate.
  18. According to a study by Return Path, emails with 6 to 10 words in the subject line have the highest read rate.

The Benefits of Email Marketing 

Now that you know the email marketing statistics, one major benefit of email marketing is its cost-effectiveness. Email marketing is significantly more affordable than traditional marketing methods such as print advertisements or direct mail campaigns. No printing or postage costs are involved in sending emails, making it an ideal option for businesses with limited marketing budgets. 

Additionally, email marketing allows for easy tracking and analysis of campaign performance, enabling businesses to identify effective strategies and make necessary adjustments to optimize their marketing efforts. By targeting specific demographics and personalizing email content, businesses can also increase their chances of reaching their target audience and achieving higher conversion rates.

Overall, email marketing is a powerful tool that can help businesses build brand awareness, foster customer relationships, and drive sales, all while being cost-effective.

How to Improve the Click Through Rate of Your Emails in 2023

CTR, or Click Through Rate, is a crucial metric that measures the percentage of recipients who click on a link in your email. It is a key indicator of engagement and the effectiveness of your email campaigns.

By analyzing your CTR, you gain valuable insights into your emails’ content, design, and overall performance. A high CTR indicates that your emails capture your audience’s attention and drive them to act. On the other hand, a low CTR suggests that your emails may need improvement to better resonate with your subscribers.

Tips on how to improve your CTR

  • Analyzing and Optimizing Your Email Subject Lines: When analyzing and optimizing your email subject lines, it’s essential to focus on creating attention-grabbing and compelling hooks. These hooks are the first impression your recipients will have of your email, and they play a crucial role in determining whether or not they will open it. To make your subject lines stand out, consider using strong action verbs, posing intriguing questions, or offering a tempting preview of the content inside.
  • Crafting Engaging and Personalized Email Content: Crafting engaging and personalized email content is crucial for capturing your recipients’ attention and making them feel valued and connected to your brand. When creating your email content, focus on providing relevant and valuable information that resonates with your audience. Use a conversational tone and address your recipients directly to foster a sense of connection. Incorporate personalization by including the recipient’s name and referencing past interactions with your brand. This shows you value their individuality and strengthens their relationship with your brand.
  • Implementing Effective Call-to-Action (CTA) Strategies: To implement effective call-to-action (CTA) strategies, it’s important to clearly communicate the desired action and create a sense of urgency for the recipient. Start by using clear and concise language in your CTA. Instead of a generic ‘Click here,’ be specific about what you want the recipient to do, such as ‘Shop now’ or ‘Sign up today.’ This helps eliminate any confusion and encourages immediate action.
  • Tracking and Measuring Your Email Marketing Performance: Tracking and measuring your email marketing performance can provide valuable insights into the effectiveness of your campaigns and help you make data-driven decisions for future improvements. By monitoring key metrics such as open rates, click-through rates, and conversion rates, you can gauge the success of your email marketing efforts. These metrics can reveal which subject lines, content, and calls-to-action (CTAs) resonate with your audience, allowing you to optimize your campaigns accordingly. Tracking performance over time can help you identify trends and patterns, enabling you to adjust your strategies.

Email Marketing Statistics: Final Thoughts

In the ever-evolving digital marketing landscape, staying informed about email marketing trends and statistics is vital to stay ahead of the competition. By leveraging the insights these 30 email marketing statistics provide, businesses can refine their strategies, enhance customer engagement, and achieve their marketing goals in 2023 and beyond.


Frequently Asked Questions

Email marketing is a digital marketing strategy that involves sending targeted promotional emails to a group of individuals or subscribers. It is typically used to build customer relationships, promote products or services, and drive sales.

The benefits of email marketing include cost-effectiveness, as it has a high return on investment compared to other marketing channels. It allows businesses to reach a large audience instantly, personalize messages based on recipient data, and track campaign performance through metrics like open rates and click-through rates.


About the author

Dominik Meiu

Dominik is a Revenue Optimization expert for Build Grow Scale. He loves the bright environment the team provides and the fact that he can have fun at work. The source of his incredible powers and critical game-changing ideas lay in his beautiful, luxurious, and youthful head of hair.

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