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Using Customer Pain Points to Improve Your Ecommerce Store
Reading Time: 5 minutes When customers browse your ecommerce store, they either enjoy their browsing session or they don’t. Their reasons for not liking the experience may not be clear. Maybe they don’t find your site intuitively easy to use. Maybe it doesn’t offer them human-centered options; for example, it doesn’t meet real-world needs (measuring dimensions of clothing to…
Fine-Tuning Your Ecommerce Micro Conversions for Big Wins: Category Pages, Part 2 of 5
Reading Time: 5 minutes This is the second article in a five-part ecommerce optimization series on using micro conversions to increase that one glorious metric all business owners and optimizers obsess over—conversion rate. If you’re interested in learning all about the micro conversions associated with each step of the funnel and how each micro conversion helps increase the overall…
Choose the Ecom Business Model That’s Best for You
Reading Time: 5 minutes Conducting business has been greatly simplified by the new technologies now available. In fact, it’s become much easier to start a business, and many people are wondering how to best begin that journey. One of the earliest steps is to choose a business model. I’ll describe three common ecommerce business models to help simplify your…
Ecom Competition Is Your Friend!
Reading Time: 6 minutes How cool it is that we can jump onto a computer or phone and, in just a few minutes of searching, find some serious strengths and weaknesses of our ecom store competitors. We can also find the major factors for why the competitors are crushing it … or why they’re not! I firmly believe that…
7 Simple Ways to Stay Ahead of Your Competition in Ecommerce
Reading Time: 8 minutes The dramatic changes in the ecommerce world over recent years have built competitive momentum as multiple businesses carry similar products in their stores. More than ever, each business needs to find ways to capture the attention of customers and ensure that they, not their competitors, get the sale. What do ecom businesses need to do…
The Best Free Video-Editing Software for Creating Compelling Ads in 2021
Reading Time: 7 minutes I was a young university kid once who thought about becoming a YouTube sensation. I loved to create and edit my own gaming videos and also filmed my adventures when I traveled to South Korea. In those days, I made a few videos and managed to learn a lot about video editing. There were a…
Focus on ROX to Improve Your Ecommerce Store’s Performance
Reading Time: 10 minutes Customers today have higher expectations than they did even a few years ago. And because they have more options to choose from, they need more reasons to buy from you instead of some other brand. What Is ROX? Return on experience (ROX) is a metric that measures the number of customers who return to your…
How to Drive Ecommerce Conversions with User-Generated Content!
Reading Time: 5 minutes Long gone are the days when businesses and corporations were 100 percent in control of their messaging and customers trusted everything they saw from official sources. Too many sketchy businesses have harmed consumer trust, and now consumers have reclaimed quite a bit of power by helping each other find the diamonds in the saturated markets. …
Can I Compete with the Big Brands in Ecommerce?
Reading Time: 8 minutes Is this a question you don’t think about much because you’re just getting established? You should! The truth is that it’s possible to compete with successful ecommerce businesses. You can do some things the way they do them and some that are unique to you. Those can give you the slight edge to get into…
Page Speed Is the ULTIMATE Ecommerce Conversion Killer
Reading Time: 8 minutes Everyone has heard the saying, “Time is money”—and this couldn’t be more true for your ecommerce business. Online shoppers are growing increasingly impatient, and their demands for a speedy website aren’t slowing down, ever! This probably doesn’t come as much of a surprise to you as we live in a world where the quicker we…
