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Forecasting Ecommerce Customer Support: Lessons from Q4 and 2021 Projections
Reading Time: 9 minutes The boom in online shopping in the year 2020 has been massive, largely because Covid-19 has made it more difficult for people to shop offline as they did before but with this comes with a lot of customer support queries to solve. According to a recent economic indicators report from the US Census Bureau, there…
How Superior Customer Support Boosts Your Ecommerce Store Revenue
Reading Time: 7 minutes If I had to pick only one tool for doing either Revenue Optimization or conversion rate optimization, it would be customer service … Every business out there talks about how the customer is king. Many take pride in their customer service experience. However, very few companies are actually doing it right! Having someone available to…
Provide a Bespoke Experience with Great Mobile-Optimized Images
Reading Time: 8 minutes During one of our Ecom Insider Jam Sessions a few moons ago, I learned that store owners were having difficulty handling their images while also trying to keep page speed high. Note: Jam Sessions are a weekly event for Ecom Insider members. During these sessions, revenue optimization experts look over EI members’ stores and give…
Email for Ecommerce: The Solution to Your “My Customers Only Buy Once” Problem
Reading Time: 12 minutes Email, email, email … You’re probably sick of hearing about it at this point, right? What’s the big deal about email anyway? So, your goal should be to own as much of the traffic as you can. When done right, we’ve found that up to 30% to 35% of your store’s revenue should come from…
The Best Way to Boost Ecommerce Sales Fast
Reading Time: 8 minutes Are you growing frustrated by the lack of sales in your store? Or maybe you wouldn’t mind some more? Well, stick around, because in this post, we’re going to unpack five carefully selected techniques you can implement—or improve on—in your business to generate more sales today. Starting with … 1. Building Trust Tell me, would…
Fine-Tuning Your Micro Conversions for Big Wins: Homepage, Part 1 of 5
Reading Time: 5 minutes This five-part mini series is all about micro conversions and how to use them to increase the one glorious metric all business owners and optimizers obsess over—conversion rate. If you are interested in learning all about the micro conversions associated with each step of the funnel and how each micro conversion aides in increasing the…
Is It a Good Time for You to Start an Ecommerce Business?
Reading Time: 5 minutes People thinking of venturing into the online business world are probably asking themselves if this is the right time. The answer based on conditions today is simple: “Yes, it’s a good time to start an ecommerce business.” Online sales numbers have been growing steadily over the years. This makes it increasingly advisable for any brick-and-mortar…
Ecommerce Jargon: The 48 Most Commonly Used Terms (Updated 2023)
Reading Time: 12 minutes Do you find yourself running to Google each time you need something defined? Don’t worry! When I was just starting at a university, I had the exact same problem. My teachers would be throwing out terms that might have been familiar to them but were in another dimension for me. Having graduated and mastered common…
What If You Could Interview All Your Shopify Store Visitors?
Reading Time: 6 minutes People are discovering your Shopify store. Your marketing channels are coming alive, and your messaging is resonating with potential customers. That’s a great starting point. But how do you know what’s actually working? Further, how do you know you’re not leaving even more conversions on the table? What if you could interview every single person…
7 Clever Ways to Turn Your Shopify Store Browsers into Buyers
Reading Time: 9 minutes When I was a student, I worked as a part-time waitress in a local restaurant, trying to make ends meet. I was paying for my small rented room as well as my school fees and expenses, and I would end up with so little money that I was forced to cut costs so that I…
