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The Most Important Metrics to Track for Growing Your Ecommerce Store
Reading Time: 9 minutes Too many ecommerce businesses are making vital decisions based on feelings rather than relying on data. But the most successful ecommerce businesses are able to separate what they think is right from what isn’t. They do this by focusing on crucial metrics and then make informed decisions based on that data, not just on assumptions. To…
How to Sell More on Shopify…Part 6 of 6: The “Thank You” Page Optimization
Reading Time: 9 minutes Hello, hello … Welcome to part 6 of this six-part series about optimizing every step of your buyer’s journey on your store. As a reminder, here’s what we talked about in the last five articles: Checkout Cart Product pages Category pages Homepage Thank You page If you haven’t read these, make sure you give them…
How to Sell More on Shopify (Even If You’re on a Budget) Part 5 of 6: Homepage Optimization
Reading Time: 13 minutes Howdy! Welcome to part 5 of this six-part series about optimizing every step of your buyer’s journey on your store. So far, we’ve talked about optimizing these pages: Checkout Shopping cart Product pages Category pages Homepage Thank You page If you haven’t read these, make sure you give them a read and, more important, apply…
Mindset of a Revenue Optimization Expert – How to Stay Out of Your Own Way
Reading Time: 4 minutes So often I’m asked, “Haley, if I make this change, will I see an increase in conversion rate?” No matter the change, the answer is always simple: “I don’t know.” How can I be a leading revenue optimization expert with Build Grow Scale and not know what will and won’t work? It’s easy—Revenue optimization is…
5 Quick-and-Easy Conversion Tactics That Increase Store Revenue (Part 2)
Reading Time: 7 minutes Welcome back everyone to part 2 of this series on quick-and-easy ecommerce tactics that win. In case you missed part 1, you can check it out here: Five Quick-and-Easy Conversion Tactics That Increase Store Revenue (Part 1) Without any further ado, let’s dive right into tactics #6 to #10—designed to help you dial it in…
Critical Ecommerce Usability Guidelines That No One’s Talking About!
Reading Time: 7 minutes How do you achieve critical usability for your store? Are there special guidelines or even an ABC-style usability guide that everyone should follow when building an ecommerce store? We can answer some of these questions when you have a better understanding of your store, which you can get by reviewing your store’s current usability to…
Magnetize Leads with Effective Email Capture
Reading Time: 13 minutes Despite the fantastic results email campaigns can get and the comparative ease of getting a strong campaign working, many stores (especially smaller ones) totally neglect this aspect of marketing to new prospects. Instead, they focus entirely on using Facebook and paid search to capture new customers. However, email is effective with new customers too. Email…
Five Quick-and-Easy Conversion Tactics That Increase Store Revenue (Part 1)
Reading Time: 9 minutes As ecommerce entrepreneurs, we often wonder if the changes we make to our stores will increase the conversion rate or lower it: “Will change X help or hurt?” For example, should we focus more of the copy on safety features or reliability? Should we include a long, detailed video or a short, sweet one? It’s impossible to…
Designing a Guarantee
Reading Time: 7 minutes In your customers’ eyes, there is always a risk when shopping online. Even I am skeptical when shopping on a new site! No matter how trustworthy your business seems, there will always be people who carry fear, uncertainty, and doubt (FUDs) into their shopping experience. It only takes one negative event for your visitor to…
Turn Your Ecom Store into a Money Magnet with 5 Basic Principles
Reading Time: 5 minutes Every website is unique, and with individuality comes a myriad of potential problems your site could have. If you’ve followed Build Grow Scale (BGS) for any length of time, then you’re probably familiar with some of our best practices—things like contact information in the header, labels on icons, and “Add to Cart” buttons (ATCs) above…
