The BGS Knowledge Engine

Strategies, systems, and breakthrough thinking for ecommerce brands ready to compound growth

We reduced cart abandonment by 21 percentage points for BouldersHome using 4 targeted interventions. Here's the exact framework that recovered
2023 Ecommerce Customer Service Tips to Transform Clicks Into Loyal Customers

In the digital marketplace, your ecommerce business is constantly vying for attention amongst a sea of competitors. Your secret weapon? Exceptional ecommerce customer service. It’s not just about making the sale anymore, it’s about forging meaningful relationships with your customers that keep them coming back for more. Harness the power of superior customer service, and […]

What are marketing angles and what effective advertising angles can you use to boost your ecommerce store

In the bustling realm of ecommerce, you’re always looking for that elusive edge to turn casual website visitors into devoted customers. You’ve got a great product, a sleek website, and competitive pricing, but something is missing. That missing piece could be a well-crafted marketing angles, the secret weapon that can transform your ecommerce store from […]

explaining what is eCommerce storytelling and what does it take to tell a successful story for your eCommerce brand

You’ve probably heard the term ‘storytelling’ thrown around in various contexts, but when it comes to eCommerce, storytelling takes on a whole new meaning. It’s more than just weaving a tale; it’s about creating a connection with your audience, evoking emotions, and conveying your brand’s values in a way that resonates with your target market. […]

marketing strategy practical guide to improve your business

You’re looking to take your business to the next level in 2023, aren’t you? You want to reach more customers, increase your profits, and cement your place in the market. But how do you achieve these goals? The answer lies in a well-planned and executed marketing strategy. It’s not just about advertising your product or […]

You’ve got your ecommerce site up and running, but do you know if your customers are actually clicking on your ads? This is where understanding Click-Through Rate (CTR) comes into play. CTR is a vital metric that can help you gauge the effectiveness of your online advertising campaigns. If you’re not familiar with this term […]

Are you looking to maximize your website’s visitor-to-customer conversion rates? If yes, then you’re in the right place. We’ve put the hard yards in and manually picked the top 5 Conversion Rate Optimization tools set to revolutionize the digital marketing landscape in 2023. These tools are not just the usual suspects; they are game changers […]

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