Ecommerce Marketing: How To Extend Customer Life Cycle
Reading Time: 3 minutes What’s up, guys? Tanner Larsson here. I want to tell you about a little recovery strategy that you can use on the backend of your business to increase the lifetime value of your customers and bring back some dead customers. We call it a “win-back campaign.” This is typically an automated email-driven campaign that’s triggered…
Categories and Filters: 3 Tips to Guide Your Customer to Purchase
Reading Time: 8 minutes Hey, it’s Brad with Build Grow Scale. I’m a Revenue Optimization™ expert and I help our clients build, grow, and scale their ecommerce businesses. I’m also an instructor and coach with Ecommerce Business Blueprint, which is our beginner’s course. In this video, we’re going to discuss categories and filters, and how to use them to…
Reasons to Merge Your Ecom Store’s Product Variations
Reading Time: 5 minutes If you’re an avid online shopper, you’ve probably noticed that some ecommerce stores out there list product variations separately, while others merge them into one listing. In this article, we’re going to look at six awesome benefits of “the merge,” not the least of which is adding to your store’s bottom line. What are product…
Why Less IS MORE in Ecom
Reading Time: 4 minutes Hey, everyone! Joe here, from Build Grow Scale. I’m a Revenue Optimization™ expert, and I help ecom store owners build, grow, and scale their businesses. Today I want to talk about why less is more in ecom. And I’m going to tell you why a couple of students in our Ecom Insider community did this…
Ultimate Guide to Site Speed for 2022: Part 1 of 3
Reading Time: 5 minutes It’s common advice given to fresh store owners to keep their page loading quickly, but the actual mechanics of measuring and maintaining page speed are generally glossed over, waving vaguely to various tools. This may be for good reason, as the specifics do get rather technical quickly and require a fairly talented developer to handle…
High Value Cart Abandonment Strategies: eCommerce Marketing Tips
Reading Time: 4 minutes Hey, it’s Tanner from Build Grow Scale. Did you know that the value of abandoned carts in the global ecommerce community was over four trillion dollars last year? That’s a crazy number of zeros! To put that into perspective, that’s like 20 million Ferraris were abandoned … or 2.9 million super-yachts. A lot of money…
Ecommerce Solutions: How Many Products Do I Need For My Store?
Reading Time: 4 minutes What’s up guys! Tanner Larsson here from Build Grow Scale … and I want to talk to you about your products, your product line, and how many products you need. I get tons of questions—I’ve been doing these videos for a while now—and these are the questions I get all the time. It’s like, “Hey,…
5 Benefits of User Testing on an Ecommerce Store
Reading Time: 5 minutes When users visit your ecommerce store, they expect to be able to navigate smoothly from one point to another and easily find the product(s) they want to buy. But even if you design your store to be intuitive, there’s a good chance you have overlooked a whole bunch of things that will make your customers…
Increase Your Shopify Store’s Traffic by Optimizing Your Images
Reading Time: 6 minutes Hey, everybody! Jeremy Friedland here, with Build Grow Scale. And in today’s video, we are going to be talking about how to further SEO-optimize your website so that you can start ranking in the organic listings and getting more free traffic for your store. So, if free traffic is something that interests you, which it…