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3 Crucial Retargeting Tips You Can’t Afford To Ignore

3 crucial retargeting tips
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Retargeting, also known as remarketing, is one of the most potent tools in the marketer’s toolkit. Retargeting involves placing a tiny bit of code known as a pixel on your site. When you get a new visitor, the pixel puts a cookie in their browser. Then you can display ads to those visitors, even when…



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What it really looks like when an Ecommerce Business Rapidly SCALES…

business rapidly scales 2
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Video Highlights 0:12 Realities of Scaling a Business 0:30 Rapid Growth 0:43 Scaling Mode 1:00 Behind the scenes of scaling 1:25 Everything grows at same rate 1:50 Inventory costs 2:23 It can tie up a lot of your money 2:40 Advance Purchase 3:20 You got to have the space as well 3:49 We aren’t losing…



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How To Drive Sales By Instilling Loyalty

Drive Sales By Loyalty
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What do Apple, AT&T, Ford, Hyundai, Domino’s, Google, Konica Minolta, Discover, Dunkin’ Donuts and the NFL have in common? If you answered, ‘They have loyal customers,’ give yourself a pat on the back. According to Forbes, these companies top the list in 2015. Apple, in particular, seems able to convince people they need ever more…



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How to Leverage Social Proof to Skyrocket Your Conversion Rate

Social Proof
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The Psychology of Social Proof Before we get to the good stuff, let’s take a step back for an overhead view of human behavior. Our earliest ancestors depended on one another for survival. A single hunter doesn’t present much of a threat on the Savannah. Compared to the other predators out there, we’re weak. Yet…



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If you’re struggling with using FB ads to grow your Shopify store, this video will make you happy…

fb ads
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Video Highlights 0:07 Facebook ads 0:35 it’s a very Systematic Process 1:08 First thing… 1:25 Facebooks pixel 1:53 Once you optimize for conversion 2:15 FB purchase Pixel 2:42 Targeting 3:10 Let Facebook help you 3:39 Specific interests 4:16 Contrary to what people think 4:29 Number 1 if you don’t have the audience right 4:34 Number…



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How We Used HotJar To Turn A Shopify Store Into A $4k Per Day Recurring Revenue Stream

Hotjar
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Video Highlights 0:02 Follow Up On Facebook Post 0:19 Black Label Mastermind 0:35 Parasite Brands 0:49 Not Admitting Defeat 1:07 Sales Funnel 1:17 Doubled Sales Everyday 1:48 The First Thing We Did Was Install HotJar On Every Page. 2:03 Making Simple Changes 2:41 Basic Stuff Everyone Should Be Doing 3:07 Focus 3:20 Trying Hotjar 3:35…



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10 Social Media Strategies that Generate Massive Engagement

10 Social Media Strategies
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When it comes to generating social media engagements, many companies get it wrong. Businesses new to social media tend to view it as a zero-sum game. But nothing could be further from the truth. Building engagement is all about leveraging the social media environment. In this post, we’re sharing 10 killer tips that will help…



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7 Old-School Ecommerce Failures That Are DESTROYING Your Business

7 old school ecommerce failures
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Twenty years ago, ecommerce was in its infancy. Customers were scarce, but competition was even scarcer—if you knew what you were doing, or were even moderately good at figuring it out as you went along, you could have raked in a steady living selling a few niche products online.



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Set It Up Once. Get Ecommerce Growth For Years.

set it up once
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You know what sucks? Wasting tons of time, energy, and money on marketing that doesn’t work. You know what rocks? Marketing that works for you, even when you’re not working. Marketing that pulls in clients while you’re at the beach, while you’re asleep, while you’re busy taking wheelbarrows of cash to the bank… …if you’re…



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How I Learned to Stop Getting Mad and Start Getting the Profits I Deserve

how i learned to stop
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eCommerce can be a frustrating game. I know, from personal experience. Yes, it’s true. I wasn’t always the eCommerce wizard I am today. I, too, have experienced the hardships of inconsistent traffic, unreliable revenue, and underwhelming marketing returns. Fortunately for you, I’ve figured out how to solve these problems and more, and I’m ready to…



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