Top 5 Ecommerce SEO Tactics: Boost Sales & Skyrocket Traffic

Brad Owens Jun 18, 2023

Reading Time: 7 minutes

You’ve put in the hard work to set up your eCommerce store, carefully selecting the products you want to sell and perfecting your website’s design. But what good is all that effort if potential customers need help finding your store online? That’s where search engine optimization (SEO) comes in. By implementing SEO for eCommerce strategies specifically tailored for eCom, you can boost your visibility in search results, attract more visitors to your site, and ultimately, increase your sales.

using seo best practices on your ecommerce store to help customers find your store and products easily

In this data-driven and actionable guide, we’ll walk you through the top 5 SEO strategies for eCommerce that will help you take control of your online presence and skyrocket your sales. From conducting thorough keyword research to optimizing your product pages and building quality backlinks, these proven techniques will empower you to make your eCommerce store stand out from the competition and drive more traffic to your site.

So let’s dive in and explore these powerful strategies that will help you gain control over your online success!

Conducting Thorough Keyword Research

You’ve gotta dive deep into keyword research, like a treasure hunter in a sea of words, to uncover those priceless phrases that’ll skyrocket your eCommerce sales. This isn’t just about finding popular keywords; it’s about discovering the specific terms and phrases your target audience is using to search for products like yours.

By understanding their search behavior, you can optimize your content and product listings to rank higher in search results, driving more traffic and sales to your online store. To get started, use powerful keywords research tools like Google Keyword Planner, SEMrush, or Ahrefs to identify high-volume, low-competition keywords relevant to your niche.

Analyze your competitors to see which keywords they’re targeting and identify any gaps in their strategy that you can exploit. Don’t forget to also look into long-tail keywords, as these can often convert better since they’re more specific and cater to a more targeted audience.

Once you’ve compiled your list of golden keywords, it’s time to put them into action. Incorporate these keywords naturally into your product titles, descriptions, headings, and meta tags to improve your on-page SEO.

Additionally, create valuable content like blog posts, buying guides, and how-to articles that strategically use these keywords to attract potential customers. By consistently optimizing your website and content with data-driven keyword research, you’ll gain a competitive edge in the crowded eCommerce landscape and boost your sales like never before.

Optimizing Your Product Pages for Search Engines

Don’t underestimate the power of optimizing your product pages for search engines, as it plays a crucial role in driving potential customers to your online store. With most online experiences beginning with a search engine, it’s vital to make your product pages search-engine friendly.

By implementing strategic on-page SEO tactics, you can significantly increase the chances of your products appearing in top search engine results pages (SERPs), leading to higher click-through rates and, ultimately, more sales.

Begin by crafting unique and compelling product titles and descriptions that incorporate relevant keywords. This not only helps search engines understand the context of your product pages but also entices users to click on your listings.

Additionally, enhance your product images by using descriptive file names and alt tags that include target keywords. This not only improves the user experience but also gives search engines more information about your images.

Furthermore, ensure your URL structure is clean and easy to understand, as this can improve your site’s crawlability and make it easier for search engines to index your pages.

Optimizing your product pages is not a one-time task; it requires continuous monitoring and updating. Keep an eye on your site’s performance and make data-driven decisions to fine-tune your SEO strategy.

Remember, a well-optimized product page not only boosts your search engine rankings but also enhances the overall user experience, increasing the likelihood of turning potential customers into loyal buyers. So, invest time and effort in optimizing your product pages for search engines and watch your ecommerce sales soar.

Building Quality Backlinks to Your Site

Building quality backlinks to your site is an essential aspect of enhancing your online presence and driving more traffic to your product pages. Backlinks are like votes of confidence from other websites, indicating that your content is valuable and trustworthy. Google and other search engines consider these ‘votes’ when determining how to rank your site in search results.

However, not all backlinks are created equal – you want to focus on obtaining high-quality links from authoritative websites within your niche.

To start building these valuable backlinks, consider reaching out to popular bloggers and influencers within your industry, offering to write guest posts or collaborate on content. This not only provides their audience with valuable information but also increases your visibility and credibility. Additionally, make sure to share your content on social media platforms and engage with your audience, as this can lead to more shares and natural backlinks.

Remember, quality over quantity – a few strong backlinks from reputable sites will have a much more significant impact on your SEO than numerous low-quality links. Another effective strategy is to create shareable, link-worthy content, such as infographics, videos, or in-depth articles. This type of content is more likely to be shared and linked to by others, helping you build a strong backlink profile.

Keep in mind that obtaining high-quality backlinks is an ongoing process that requires time and effort. However, investing in this aspect of your SEO strategy will undoubtedly pay off in the long run, as it will boost your online presence, drive more traffic to your product pages, and ultimately increase sales.

So, start building those powerful backlinks today and watch your eCommerce business grow!

Creating High-Quality Content That Drives Traffic

Creating high-quality content that drives traffic is essential for capturing your audience’s attention and encouraging them to explore your products further. To achieve this, you need to produce content that is not only valuable but also engaging, informative, and shareable. This means understanding your target audience, identifying their needs and interests, and crafting content that resonates with them.

By doing this, you’ll be able to attract more visitors to your site, improve your search engine rankings, and ultimately increase your sales. One way to create engaging content is by using data-driven insights to inform your decisions. This means analyzing your website’s analytics, conducting keyword research, and using social listening tools to discover trending topics and conversations around your industry.

Incorporate these insights into your content strategy to ensure that you’re creating content that’s relevant and valuable to your audience. Additionally, make your content actionable by providing clear steps and tips that your readers can follow to solve their problems or achieve their goals.

Remember, the key to driving traffic and boosting sales is consistency. Be consistent in producing high-quality content that caters to your audience’s needs and interests. Keep testing and refining your strategies to see what works best for your target market. By putting in the effort to create valuable, engaging, and data-driven content, you’ll not only attract more visitors to your site but also foster trust and loyalty among your customers, ultimately leading to increased sales and business growth.

Analyzing Your Performance and Adjusting Your Strategy Accordingly

It’s crucial to analyze your performance and adjust your strategy accordingly, as this ensures you’re continually meeting your audience’s needs and driving growth for your business.

The world of SEO and ecommerce is ever-changing, and what worked yesterday might not work today. By keeping a close eye on your metrics and making data-driven decisions, you’ll be able to stay ahead of the curve and keep your sales soaring.

Dive deep into your analytics tools, such as Google Analytics or your ecommerce platform’s built-in reporting, to identify trends and patterns in your traffic, conversions, and overall sales. Monitor your keyword rankings, backlinks, and social media engagement to understand how your audience is finding and interacting with your content.

Then, use this information to make strategic adjustments – perhaps you need to revamp your product descriptions, invest more in social media marketing, or optimize your checkout process to reduce cart abandonment.

Remember, the key to success in ecommerce SEO is constant improvement and adaptation. As you learn more about your audience and the effectiveness of your strategies, you’ll be able to make smarter decisions that directly impact your sales and revenue.

By regularly analyzing your performance and making the necessary adjustments, you’re taking control of your business’s growth and ensuring a bright future in the ever-evolving world of ecommerce.

Frequently Asked Questions

How can I optimize my eCommerce site’s navigation and site structure for better SEO performance?
  • To optimize your site’s navigation for better SEO performance, streamline menus, use clear headings, create a logical hierarchy, and include a search function. This ensures a user-friendly experience, boosting engagement and search rankings.
What role does social media play in improving my eCommerce site’s SEO, and how can I leverage it effectively?
  • Social media boosts your ecommerce site’s SEO by driving traffic, increasing brand awareness, and generating backlinks. Leverage it effectively by sharing engaging content, interacting with followers, and using targeted hashtags to attract potential customers.
How can I optimize my eCommerce site for voice search to stay ahead of the emerging trends in digital marketing?
  • To optimize your ecommerce site for voice search, focus on conversational keywords, long-tail phrases and address frequently asked questions. Ensure quick page load times and maintain a mobile-friendly, accessible website.
Are there any specific SEO considerations for mobile eCommerce (m-commerce) sites, and how can I ensure my site is mobile-friendly?
  • Absolutely! For a mobile-friendly e-commerce site, ensure it’s responsive, has fast loading times, and has easy navigation. Optimize images, use Accelerated Mobile Pages (AMP), and prioritize mobile-first indexing to boost your SEO.
How important is the site speed in terms of SEO, and what are the best practices to improve the load time of my eCommerce website?
  • Site speed is crucial for SEO and user experience. To improve load time, optimize images, leverage browser caching, minify CSS/JavaScript, use a content delivery network, and enable compression. Faster sites rank higher and convert better.


In conclusion, implementing these top 5 SEO for eCommerce strategies can significantly boost your eCom store sales. By focusing on keyword research, optimizing product pages, building backlinks, creating high-quality content, and analyzing your performance, you’ll be well on your way to increasing your online visibility and driving more traffic to your site.

Remember not to underestimate the power of effective SEO practices. Invest time and effort into these strategies, and watch your ecommerce business thrive as a result.


About the author

Brad Owens

Brad Owens is a BGS Revenue Optimization expert, instructor, and coach with Ecommerce Business Blueprint (EBB) and EBB Elite. He started working in ecommerce back when Amazon had auctions (hint: that was a long time ago!) and has extensive experience with marketplaces, stores, and retail—even owning a comic shop for eight years. A graduate of the Atlanta Institute of Music, he can sometimes be spotted around Atlanta playing guitar in his hard-rock disco band.