The BGS Knowledge Engine
Strategies, systems, and breakthrough thinking for ecommerce brands ready to compound growth
Social proof is a powerful psychological tool that can significantly increase your credibility and sales; but are you using it to boost your business? Whether you’re running an eCommerce or brick-and-mortar store, understanding and leveraging social proof can be a game-changer. That combined with other optimization best practices like optimizing the checkout form fields and […]
Are you wondering if a good call to action can make a difference for your business, but you’re not sure how? Don’t worry; we’ve got you covered! This guide will introduce you to the art of creating a compelling call to action. You’ll learn how to design irresistible buttons, craft persuasive copy, and strategically place […]
You’re always looking for ways to understand your customers better, right? Well, you’re in the right place! We’ll introduce you to five powerful ‘Voice of the Customer’ techniques that’ll deliver invaluable insight straight from your customers’ mouths. It’s not just about listening, it’s about understanding, adapting, and improving. So buckle up, and let’s dive into […]
Looking to understand Google Analytics‘ tracking capabilities in 2023? You’ve come to the right place. In this article, we’ll answer the question on which kinds of hits does Google Analytics track. You’ll learn how each hit type works, and how you can use this knowledge to optimize your website. Let’s dive in and give you […]
Are you seeking accurate and unbiased feedback from your ecommerce store customers? Then it’s crucial to avoid asking biased questions that could potentially sway their responses. In this article, we will explore ten examples of biased questions to avoid when conducting surveys. By being aware of these pitfalls, you can ensure that your survey results […]
You’re navigating the complex world of business strategy, but are you clear on the differences between brand strategy vs marketing strategy? It’s essential to understand these distinctions to drive your business forward effectively. In this article, you’ll uncover what sets these strategies apart, how to develop each effectively, and the benefits of merging them for […]
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