How to Turn Your Product Photos into Stories That Sell
It’s no secret that product imagery is just about the most important element of your product. After all, more than half of visitors to your product page will jump to interacting with your image gallery before looking at anything else on the page. Yet, even with all that in mind, many store owners settle for basic…
5 Common A/B Testing Mistakes Every Shopify Store Owner Needs to Know
As ecommerce business owners, we are constantly looking for ways to maximize our store’s revenue. In an effort to “squeeze more juice” out of our websites, we are repeatedly making little tweaks to them—changing a headline here, swapping out some images there, and so on. But are these little tweaks hurting or helping the performance of…
It ALL Starts With Traffic—the Kind That Makes You Money … Not Late for Dinner!
So you think you know revenue optimization, do you? If you’ve been following Build Grow Scale for any length of time, you’d better know the basics at least! That said, it’s not only about implementing the tactics, optimizations, or SOPs (standard operating procedures) we teach—you also need to examine your traffic sources. Even if a store…
User Testing: The Massively Underutilized Holy Grail of Increasing Your Shopify Store’s Conversion Rate
Your ecommerce store is leaking money Imagine you have a bucket with multiple holes in it and you’re filling it with water. That water represents the potential sales and revenue escaping through the holes. Your store is very similar—however, with an actual bucket, you can clearly see where the holes are, making them easy to fix….
7 Things To Do If You Don’t Have Enough Traffic to A/B Test
What is a split test? In a split test (aka “A/B test”), you create two versions of a webpage and send some customers to each, so you can figure out which performs better. Split testing can easily determine if a specific change affects overall sales (or whatever you might want the customer to do, like…
How to Sell More on Shopify (Even If You’re on a Budget) Part 4 of 6: Category Pages Optimization
In the previous article, we talked about optimizing your product pages. Go here to read it (if you haven’t yet), before digging into this one. This is the fourth of a six-part series that will go deep into optimizing every step of the buyer’s journey. Here is the full breakdown: Checkout Cart Product pages Category pages Homepage…
4 Revenue-Generating Search Types Your Store Needs to Support
Search engine optimization (SEO) doesn’t stop when a user finds your store in a Google search. It also extends to your store’s search, because a large portion of users (over 60%) jump straight to the search bar as their primary product-finding strategy. And when it’s your site, you (as opposed to Google) are responsible for ensuring the algorithm works as…
Paradox of Choice: You Are Paralyzing Your Visitors by Doing This!
We live in a day and age where online shoppers have more options than ever before … which presumably should lead to more freedom, easier choices and happier customers. Right? But what if I told you this myriad of options is actually crippling shoppers and causing anxiety in their shopping experience, subsequently resulting in a higher…
How to Sell More on Shopify (Even If You’re on a Budget) Part 3 of 6: Product Pages Optimization
In the previous article, we were talking about optimizing your cart. Go here to read it (if you haven’t yet), before digging into this one. This is the third of a 6-part series that will go deep into optimizing every step of the buyer’s journey. Here is the full breakdown: Checkout Shopping Cart Product pages Category pages…
3 Simple Ways to Improve Your Shopify Store’s Function
A beautiful website is the objective of many business owners. They so badly want to mimic the aesthetics of big brands like Apple and Nike, but most of them aren’t operating at the same multi-billion dollar mark yet. So, if they shouldn’t just blindly mimic top-grossing companies … what should they do? The simple truth is…
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