Product Page SEO Best Practices: 5 Must Have In 2023
Brad Owens | Jul 31, 2023Reading Time: 7 minutes
You’ve got a great product, and you’re ready to share it with the world. But here’s the catch – just having a fantastic product isn’t enough. In the bustling marketplace of the internet, you need to make sure your product page is fully optimized for search engines. But what are the product page SEO best practices?
This isn’t just about getting your product in front of as many eyes as possible; it’s about ensuring the right eyes – those of your potential customers, see it.
In 2023, SEO will be more important than ever, and your product page will need to be sharper, smarter, and more tailored to your audience’s needs.
This article will guide you through five must-have eCommerce product page optimization for your product page SEO. From clear call-to-actions to the paradox of choice, each point will help bolster your page’s visibility while enhancing user experience.
So, let’s dive in and explore the product page SEO best practices that will take your product page to the next level.
Have a clear call to action
One of the product page SEO best practices is not to underestimate the power of clear call-to-actions; they’re your guiding lights, leading your customers on a journey from casual browsing to actual purchase.
It’s not enough to just have a beautifully designed product page; you need to tell your customers exactly what they need to do next. In the crowded, competitive world of online shopping, you can’t afford to leave your customers guessing.
Whether it’s ‘Add to Cart’, ‘Buy Now’, or ‘Learn More’, your call-to-action should be bold, clear, and easy to spot.
But it’s not just about making your call to action visible. It’s also about making it compelling. You want your customers to feel excited about taking the next step, not just obligated.
Make your call to action tempting by demonstrating the value of the product. Show off its features, illustrate its benefits, and highlight any special discounts or deals. This should all be done in a language and tone that resonates with your target audience.
Remember, a call-to-action isn’t just a button; it’s an invitation to a superior shopping experience.
So, when you’re optimizing your product page, give your call-to-action the attention it deserves. Test different phrases, colors, and placements to see what works best for your audience.
Don’t be afraid to get creative and think outside the box.
And remember, a good call to action is more than just a command; it’s a promise of value. By making your call-to-action clear and compelling, you’re not just improving your product page SEO; you’re building a stronger, more profitable relationship with your customers.
Amazing and Quality Product Photos
Captivating and high-resolution images can truly breathe life into your online offerings, making them irresistible to potential buyers. Quality product photos are a must-have for your product page SEO best practices in 2023. As a consumer, wouldn’t you prefer to see the product you’re about to buy in as much detail as possible? The same goes for your potential customers. They want to get a feel for the product, and detailed, high-quality images can provide that.
Make sure your images are clear, colorful, and accurately represent the product you’re selling.
Now, it’s not just about having high-resolution images but also about how you present them. Variety is key here. Try to include different angles and views of the product. If it’s a piece of clothing, show it being worn. If it’s a piece of furniture, show it in a staged room. This will give customers a better idea of how the product looks in use and can help them envision it in their own lives.
Don’t forget to optimize your images for SEO as well. Include relevant keywords in the file name and alt text, ensuring that search engines can understand what the image is about.
Remember, your aim is to create a virtual shopping experience that’s as close to the real thing as possible. Your product photos are a big part of that experience. They can set the tone for your brand, build trust, and ultimately influence purchasing decisions. So, invest time and resources into creating images that not only show off your products in the best light but also enhance your product page using the product page SEO best practices. You’ll be amazed at the difference it can make on your page ranking and sales.
Good Product Description that focuses on product benefits
Crafting an enticing product description that focuses on the benefits is just as crucial as having stellar product photos. You need to ensure that your product descriptions are not only informative but also engaging and persuasive.
It’s not enough to merely list the features of a product; you need to show potential customers how those features can improve their lives. Remember, customers aren’t just buying a product; they’re buying a solution to a problem or a way to enhance their lifestyle.
When creating a product description, consider your target audience and their needs. Use language that resonates with them and highlights the benefits in a way they would appreciate.
Don’t be afraid to get creative and use storytelling techniques to make your descriptions more engaging. For example, instead of simply saying a laptop has a long battery life, explain how the long battery life will allow them to work or watch movies anywhere without worrying about finding an outlet.
To make your product descriptions SEO-friendly, be sure to use relevant keywords but do so naturally and in moderation. Keyword stuffing can harm your SEO ranking and make your descriptions sound unnatural. Instead, focus on writing high-quality content that provides value to your customers.
And don’t forget to include a clear and compelling call to action. After all, the ultimate goal of your product page is to convert visitors into customers.
Provide Variety, keeping in mind the Paradox of Choice
While it’s certainly important to offer your customers a range of options, you’ve got to be careful not to overwhelm them with too many choices. This principle, known as the Paradox of Choice, suggests that when consumers are presented with too many options, they can experience decision fatigue, leading to a higher likelihood of abandoning the purchase altogether.
In a world where online shopping provides an endless array of choices, your product page needs to strike a balance. It must offer a variety of options but not so many that your customer feels swamped.
Take a moment to consider your product range. Are there clear differences between each option? Can a customer easily distinguish between each product and understand the unique benefits of each? If not, you might want to consider streamlining your offerings. Make it easier for your customers to understand the differences between each product. Use clear, concise descriptions and high-quality images to differentiate each product.
Remember, your ultimate goal is to guide your customers toward making a purchase decision. While variety is good, too much of it can lead to indecision and lost sales. So, keep your product range diverse yet focused. Make each product count and ensure your customers can easily navigate their options without feeling overwhelmed.
This careful balance can lead to increased conversions, a better user experience, and a boost in customer satisfaction.
Add a Product Reviews Section
One of the product page SEO best practices that you shouldn’t miss is incorporating a section for customer reviews isn’t just a nice-to-have feature, it’s a game-changer in establishing trust and boosting your sales.
In fact, according to a study by Spiegel Research Center, almost 95% of shoppers read online reviews before making a purchase. It’s the digital equivalent of word-of-mouth marketing, and it strongly influences buying decisions.
By featuring reviews on your product page, you’re providing potential buyers with social proof of the quality and reliability of your product.
In the vast online marketplace, trust is a priceless commodity. When visitors see authentic feedback from other consumers, it lends credibility to your product and your brand as a whole.
It’s important, however, to ensure that your reviews are genuine and transparent. Don’t shy away from negative reviews. Instead, use them as an opportunity to showcase your dedication to customer satisfaction by addressing issues promptly and professionally.
Remember, the goal of a product reviews section isn’t just to accumulate positive feedback. It’s about fostering a community of engaged consumers who are invested in your product and your brand.
Encourage your customers to share their experiences, photos, and even videos. This user-generated content not only enriches your product page but also contributes to more robust SEO.
So, don’t underestimate the power of a well-curated reviews section – it could be the difference between a passing visitor and a loyal customer.
In conclusion, it’s essential to understand that your product page isn’t just a place to sell but a platform to provide valuable information to your customers.
Keep your call to actions clear, provide high-quality photos, and focus your product descriptions on the benefits.
Don’t overwhelm your customers with too many choices, but provide a variety. Lastly, don’t forget to include a product review section. This way, you’ll master the art of product page SEO in 2023.
Frequently Asked Questions
Page load speed significantly impacts your product page SEO. Slow pages frustrate users, increasing bounce rates. Quick loading times improve user experience and boost your page’s ranking on search engine results. So, optimize for speed.
To optimize your product page for mobile devices, ensure it’s responsive, fast-loading, and easy to navigate. Use concise product descriptions, clear images, and easy-to-click buttons. Don’t forget to test it on various screen sizes.
You can leverage video content for product page SEO by creating high-quality videos about your product, embedding them on your page, and optimizing the video’s title, description, and tags with relevant keywords.
Absolutely! Using schema markup can significantly enhance your product page’s SEO. It helps search engines understand your content better, potentially leading to improved visibility and higher search ranking. It’s a worthwhile addition to your SEO strategy.
In 2023, focus on user experience, mobile optimization, and voice search. Use long-tail keywords for specificity and rich snippets for clarity. Don’t forget about high-quality content and backlinks for credibility and visibility.
Brad Owens is a BGS Revenue Optimization expert, instructor, and coach with Ecommerce Business Blueprint (EBB) and EBB Elite. He started working in ecommerce back when Amazon had auctions (hint: that was a long time ago!) and has extensive experience with marketplaces, stores, and retail—even owning a comic shop for eight years. A graduate of the Atlanta Institute of Music, he can sometimes be spotted around Atlanta playing guitar in his hard-rock disco band.