Drive Sales with a 404 Page


Reading Time: 6 minutes I get it … The 404 page is probably the last page on your mind that you want to focus on optimizing, but don’t discard it yet! What if I told you that if you follow the optimization suggestions below, you will not only increase customer satisfaction and improve your SEO, but also boost conversions…

Continue Reading

The Hierarchy of Conversions: A Five-Step Guideline to Optimizing Your Store


Reading Time: 6 minutes I’ve had the privilege of coaching at many Build Grow Scale (BGS) events (learn more about BGS Live 2020 here). As a result, I’ve worked one on one with hundreds of business owners who are concerned with sustainably increasing their conversion rates. Every time I sit down to take a look at a site, owners are…

Continue Reading

How to Easy Turn Your Product Photos into Stories That Sell


Reading Time: 6 minutes It’s no secret that product photos are just about the most important element of your product. After all, more than half of visitors to your product page will jump to interacting with your image gallery before looking at anything else on the page. Yet, even with all that in mind, many store owners settle for basic…

Continue Reading

5 Common A/B Testing Mistakes Every Shopify Store Owner Needs to Know


Reading Time: 11 minutes As ecommerce business owners, we are constantly looking for ways to maximize our store’s revenue. In an effort to “squeeze more juice” out of our websites, we are repeatedly making little tweaks to them—changing a headline here, swapping out some images there, and so on. But are these little tweaks hurting or helping the performance of…

Continue Reading

It ALL Starts With Traffic—the Kind That Makes You Money … Not Late for Dinner!


Reading Time: 12 minutes So you think you know revenue optimization, do you? If you’ve been following Build Grow Scale for any length of time, you’d better know the basics at least! That said, it’s not only about implementing the tactics, optimizations, or SOPs (standard operating procedures) we teach—you also need to examine your traffic sources. Even if a store…

Continue Reading

User Testing: The Massively Underutilized Holy Grail of Increasing Your Shopify Store’s Conversion Rate


Reading Time: 9 minutes Your ecommerce store is leaking money Imagine you have a bucket with multiple holes in it and you’re filling it with water. That water represents the potential sales and revenue escaping through the holes. Your store is very similar—however, with an actual bucket, you can clearly see where the holes are, making them easy to fix….

Continue Reading

7 Things To Do If You Don’t Have Enough Traffic to A/B Test


Reading Time: 8 minutes What is a split test? In a split test (aka “A/B test”), you create two versions of a webpage and send some customers to each, so you can figure out which performs better. Split testing can easily determine if a specific change affects overall sales (or whatever you might want the customer to do, like…

Continue Reading

How to Sell More on Shopify (Even If You’re on a Budget) Part 4 of 6: Category Pages Optimization


Reading Time: 17 minutes In the previous article, we talked about optimizing your product pages. Go here to read it (if you haven’t yet), before digging into this one. This is the fourth of a six-part series that will go deep into optimizing every step of the buyer’s journey. Here is the full breakdown: Now that we’ve covered optimizing the checkout,…

Continue Reading

4 Revenue-Generating Search Types Your Store Needs to Support


Reading Time: 7 minutes Search engine optimization (SEO) doesn’t stop when a user finds your store in a Google search. It also extends to your store’s search, because a large portion of users (over 60%) jump straight to the search bar as their primary product-finding strategy. And when it’s your site, you (as opposed to Google) are responsible for ensuring the algorithm works as…

Continue Reading

Paradox of Choice: You Are Paralyzing Your Visitors by Doing This!


Reading Time: 6 minutes We live in a day and age where online shoppers have more options than ever before … which presumably should lead to more freedom, easier choices and happier customers. Right? But what if I told you this myriad of options is actually crippling shoppers and causing anxiety in their shopping experience, subsequently resulting in a higher…

Continue Reading