The BGS Knowledge Engine
Strategies, systems, and breakthrough thinking for ecommerce brands ready to compound growth
So, you’ve got a website and you’re curious about who’s visiting, where they’re coming from, and what they’re doing there. You’ve heard of Google Analytics, but it seems a bit daunting and you’re not quite sure where to start. Well, you’re in the right place! This guide, ‘Google Analytics for Dummies,’ is designed specifically for […]
If you’re running an online store on Shopify and looking to boost your marketing efforts, then it’s time you got acquainted with how to add Facebook Pixel to Shopify. This powerful tool can supercharge your Facebook advertising campaigns, helping you to understand your audience better, track conversions, and even automate your ad bidding. It’s a […]
Running an ecommerce business isn’t just about selling products online. It’s about understanding your customers and making data-driven decisions that lead to growth. To do this effectively, you need to monitor certain key performance indicators for ecommerce. These KPIs can provide you with crucial insights into how well your business is doing and where improvements […]
When you’re running an eCommerce store, driving traffic to your site is just half the battle. The real challenge lies in turning that traffic into paying customers. That’s where the power of Search Engine Optimization (SEO) comes in. If you are asking how to use SEO for ecommerce, it’s not just about boosting visibility […]
You’ve seen it before – a beautifully designed website or app that’s visually stunning, but something just doesn’t feel right. The buttons, menus, and forms seem to be speaking a different language, leaving you confused and frustrated. That’s where UX copywriting comes in – What is UX copywriting, you may ask? It is the secret […]
You might not realize it, but the speed at which your website loads can have a major impact on the overall success of your online presence. Page speed, or the amount of time it takes for the content on your website to load completely, is not only crucial for providing an excellent user experience, but […]
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