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Use Visual Hierarchy on Your Ecom Store to Direct Customer Focus
Reading Time: 5 minutes In the modern era, where online shopping is the preferred way to shop, every ecom owner in the market space is trying to use their knowledge and skills in every possible way to grab the attention of users across different devices. That’s why it’s important to know how to grab the attention of visitors to your…
How Google Tag Manager Can Help You Achieve Your Ecom Goals
Reading Time: 4 minutes Google Tag Manager (GTM) allows you to add measurement and marketing tags to your ecommerce store without having to modify the site code. GTM is a great tool for gathering data from your site and sending it to Google Analytics (GA). You could have a direct installation that doesn’t include GTM, but you’d be missing…
Ecommerce Product Photography on a Budget
Reading Time: 5 minutes An ecommerce product image is more than just the photo itself. It’s an emotional way for you to convey to customers what the product is about and how it can benefit them. It’s also a way to showcase your brand and what it stands for—and that’s why you need to know what you want the…
Fine-Tuning Your Ecommerce Micro Conversions for Big Wins: Cart Page, Part 4 of 5
Reading Time: 5 minutes This is the fourth article in a five-part ecommerce optimization series on using micro-conversions to increase that one glorious metric all business owners and optimizers obsess over—conversion rate. If you’re interested in learning all about the micro-conversions associated with each step of the funnel and how each micro-conversion helps increase the overall conversion rate of…
Fix Ecom Cart-Abandonment Issues Before Retargeting Your Customers
Reading Time: 4 minutes Most visitors who end up on your ecommerce store are there because they’re attracted to the product or service you sell: your product offers them benefits like a solution to a problem, better ways to complete a daily activity, savings of time, and so on. But maybe they encounter a problem while shopping that creates…
Simple and Effective Ways to Expand Your Ecom Offerings Using Other People’s Products
Reading Time: 7 minutes Entrepreneurs have a common question that never seems to go away. It comes up almost daily and torments us forever (or at least until the end of our days)! That question is: What’s next? That raises more specific questions: What should I do now in my business, what new project should I start, and how…
What is a Customer Avatar and How Can 10x Your Ecom Revenue (With Examples)
Reading Time: 4 minutes You’ve probably all heard of customer avatars by now, but what you haven’t heard is that having a detailed customer avatar can spark an exponential upturn in your overall revenue. In this article, I’m going to explain what a customer avatar is, how to create your own, common mistakes to avoid, and how to use…
Image Optimization on Your Ecom Store: 5 Ways to Boost Trust and Your Conversion Rate
Reading Time: 4 minutes Product images play an important role in a customer’s decision about whether or not to buy a product from you. For this reason, ecommerce store owners should invest heavily in creating product images that are sure to help answer customers’ questions about a product and motivate them to buy. Here are five very desirable characteristics…
The #1 Reviews App for Your Ecom Store
Reading Time: 7 minutes With so many choices out there, it’s hard to know which ecom reviews app would be the best for your ecommerce store. Which apps are good? What makes a reviews app good? Can a reviews app have pros and cons? Does it really matter as long as your ecom store is getting reviews? It can…
How to Leverage Your Ecom Store Search Functionality to Decrease Search Abandonment
Reading Time: 5 minutes When users perform a search query in the search bar of your ecom store, they’re looking for a particular product or type of product. They expect relevant results to guide them to (or toward) the product for which they’re looking. The best way to leverage your ecom store search bar is to make it as…
