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Paradox of Choice: You Are Paralyzing Your Visitors by Doing This!

Paradox
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We live in a day and age where online shoppers have more options than ever before … which presumably should lead to more freedom, easier choices and happier customers. Right? But what if I told you this myriad of options is actually crippling shoppers and causing anxiety in their shopping experience, subsequently resulting in a higher…



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How to Sell More on Shopify (Even If You’re on a Budget) Part 3 of 6: Product Pages Optimization

Product Pages Optimization
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In the previous article, we were talking about optimizing your cart. Go here to read it (if you haven’t yet), before digging into this one. This is the third of a 6-part series that will go deep into optimizing every step of the buyer’s journey. Here is the full breakdown: Checkout Shopping Cart Product pages Category pages…



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3 Simple Ways to Improve Your Shopify Store’s Function

Shopify's Store Function
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A beautiful website is the objective of many business owners. They so badly want to mimic the aesthetics of big brands like Apple and Nike, but most of them aren’t operating at the same multi-billion dollar mark yet. So, if they shouldn’t just blindly mimic top-grossing companies … what should they do? The simple truth is…



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Shopping Cart Optimization: How to Sell More on Shopify (Even If You’re on a Budget) Part 2 of 6

Shopping Cart Optimization
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In the previous article, we were talking about optimizing your checkout. Go here to read it (if you haven’t yet), before digging into this one. This is the second of a 6-part series that will go deep into optimizing every step of the buyer’s journey. Here is the full breakdown: Checkout Shopping Cart Product pages Category…



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Why Settle for a Drizzle When You Can MAKE IT RAIN! (Upsells, Cross Sells and Down Sells for Dummies)

Upsells-Cross-Sells-Down-Sells
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First and foremost, what is the definition of an upsell, cross-sell and down-sell? Upselling is a sales technique where a seller induces the customer to purchase more expensive items, upgrades or other add-ons, in an attempt to make a more profitable sale. In practice, large businesses usually combine upselling and cross-selling to maximize profit. Cross-Selling is a sales…



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How to Sell More on Shopify Even If You’re on a Budget: Part 1 of 6: Shopify Checkout Optimization

Checkout Optimization
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Part 1 of 6: Introduction to Revenue Optimization & Shopify Store Checkout One of the main issues that I see ecommerce people struggling with today is traffic. The number one question people who are not familiar with our way of doing business is: “How can I get more traffic to my store?” No one, however,…



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Using Polls to Find Big-Money Wins Across Your Ecommerce Store

Using Polls to Find Big-Money Wins Across Your Ecommerce Store
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Two of the MOST underutilized tools in the ecommerce industry are onsite polls and surveys. Onsite polls and surveys are simply pop-ups on an ecommerce site asking a question(s) to gather key insight about your customers. If set up correctly, the data they gather can be absolutely vital and lead to massive boosts in conversion rates and…



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Breaking Down The Funnel Stack

Funnel Stack
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Have you ever tried to duplicate someone’s successful funnel but you can’t make it work for yourself? Maybe someone gave you a clone of their funnel, yet for some reason you can’t make $124,941 per month from it like they can? Here is why.



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Is Your Small Ecom Business Ready for the Big Holiday Season?

holiday-season
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It might be too early to start busting out the holiday decorations, but if you’re not already gearing up for the holiday sales season you’re making a big mistake. The Thanksgiving-to-New Year stretch used to make or break traditional retail businesses—Black Friday earned its nickname because it was the start of the period that put…



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How To Promote Your Ecommerce Store The Right Way

Promotions blog image orange
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Video Highlights 0:12 Introduction 0:25 Brick and Mortar promotions better than ecom 0:54 Promotions 1:08 Car Dealerships are great at this 1:58 The Reason They Do That 2:25 The Small Ecom Business Doesn’t Do This 2:46 Ecommerce Stores Should Be Using These Tactics 3:19 Niche Specific 3:35 Made Up Holidays 4:06 Map Out Your Calendar…



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