The Top 3 Most Important Things to Optimize on Your Ecom Store’s Homepage

Aleksandar Nikoloski Jul 19, 2022

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Did you know that the homepage is one of the most important pages of your ecommerce store? It makes sense, right? After all, it’s the first thing visitors see when they come to your site. That’s why you need to make sure it’s optimized to the fullest!

There are three key components of an effective ecom homepage: a strong value proposition, clear navigation, and optimized search functionality. If you can get these three things right, you’ll be well on your way to making more sales.

Value Proposition

This is your chance to tell visitors what your site is all about and why they should buy from you. Make sure it’s clear and concise, and that it sets you apart from your competitors.


Always strive to make it as quick and easy as possible for people to find what they’re looking for. Use simple and succinct labels for your main categories and make sure your search bar is prominently displayed.

Search Functionality

People who use the search bar while shopping are by far the most valuable visitors because they have the highest intent to buy. Doing everything to optimize this money-making feature of your store is an absolute no-brainer.

Ready for More?

That’s just a small taste of all the homepage optimization gold we have to share, and the good news is … we haven’t left anything out. Keep reading to get all the details on optimizing your homepage so you can maximize your ecom store’s revenue!

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About the author

Aleksandar Nikoloski

Aleks is BGS’s Head of Revenue Optimization, an author, and a speaker. He has helped rapid-scale dozens of 6, 7, and multiple 8-figure stores as part of BGS’s Amplify Partnership program. He has gotten one store from $2.6 million a year to $6.7 million a year in 24 months, while another from doing $300k/month to doing over $2 million/month in less than 6 months, just to mention a few. The BGS team calls him the “Site Whisperer” because of his ability to find site nuances that derail the customers’ journey and cause purchase friction. Extremely meticulous and analytical, he credits all of this success to data and accurate interpretation of that data, as well as his ability to implement and test new ideas almost immediately.

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