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Boost Conversions by Optimizing Your Ecom Store’s Category Pages
Category pages are a crucial part of the sales funnel for any ecom store. Also known as collection pages, they are typically one of the first places potential customers go when looking for a specific product, and their purpose is to showcase groups of products in a way that is organized and easy for people to navigate.
Optimizing your category pages can not only improve the findability of your products but also increase conversion rates and ultimately drive more sales. Here are some things to keep in mind when optimizing your own store’s collection pages:
- Keep the design clean and focused on helping people find what they want. Don’t include any unnecessary distractions like banners or calls to action.
- Make sure the navigation is clear and easy to use. People should be able to find what they’re looking for with ease.
- Use high-quality images and videos to show off your products. This will help potential customers get a better idea of what they’re looking for.
- Use helpful filters and search options so people can narrow down their options and find the perfect product for their needs.
Keep reading to find out how these tips and more can help ensure your category pages are as effective (and lucrative) as they can be!
About the author
Aleksandar Nikoloski
Aleks is BGS’s Head of Revenue Optimization, an author, and a speaker. He has helped rapid-scale dozens of 6, 7, and multiple 8-figure stores as part of BGS’s Amplify Partnership program. He has gotten one store from $2.6 million a year to $6.7 million a year in 24 months, while another from doing $300k/month to doing over $2 million/month in less than 6 months, just to mention a few. The BGS team calls him the “Site Whisperer” because of his ability to find site nuances that derail the customers’ journey and cause purchase friction. Extremely meticulous and analytical, he credits all of this success to data and accurate interpretation of that data, as well as his ability to implement and test new ideas almost immediately.