Author: Irene Wanja

Irene Wanja

Irene Wanja

Irene, a skilled Revenue Optimization Specialist for Build Grow Scale, combines an unparalleled focus on user research and a deep understanding of the ecommerce customer journey to orchestrate optimal shopping experiences. With an uncanny knack for detecting and addressing customer pain points through meticulous user testing, she utilizes tools such as moderated user tests, heatmaps, scrollmaps, and clickmaps to fast-track improvements in user experience and usability. Her keen eye for detail aids in swiftly spotting potential issues and implementing solutions, all while working closely with store owners and applying her intricate comprehension of user interactions. Passionate about software and technology, Irene immerses herself in enhancing her clients' business clarity, efficiency, and user satisfaction. Even though the value of user experience doesn't conform to a conventional numerical scale, the tangible outcomes of her work—improved user experience, amplified retention rates, and reduced customer support issues—are testaments to her prowess. Beyond her revenue optimization skills, Irene is a skilled writer and copywriter. She weaves her profound insights into engaging prose, crafting content that not only resonates with diverse audiences but also demystifies the complexities of user experience, consequently benefitting businesses worldwide.
ecom-stores-revenue
Irene Wanja

Increase Your Ecommerce Store’s Revenue with “Buy Now, Pay Later”

Reading Time: 5 minutes Hello! Jeremy Friedland from Build Grow Scale here. I’m a Revenue Optimization™ expert and also one of the lead trainers for Ecommerce Business Blueprint, an awesome training on how to build a new ecom store and brand from the ground up. In today’s video, we’re going to talk about “Buy now, pay later” (BNPL) options

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ecommerceconversionrate-ga
Irene Wanja

Ecom Tip: Using GA to Improve Your Buyer’s Journey

Reading Time: 6 minutes According to Shopify, about 1.76% is the average ecommerce conversion rate. That means close to 98% of people are leaving your store without buying, usually because of something to do with your website’s user experience. The good news is you can improve that user experience with something called conversion rate optimization (CRO), or as we

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Irene Wanja

Turning Your Ecom Store’s FAQ Section into a Conversion Machine

Reading Time: 4 minutes When visitors to your ecommerce store start looking for the frequently asked questions (FAQs), it shows that they have questions they couldn’t find answers to anywhere else on your site. The FAQ section plays the role of Q&A pretty well, but it doesn’t have to be used for this purpose solely; it can also be

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increase-sales-on-your-shopify-store
Irene Wanja

Using Site Search to Increase Sales on Your Shopify Store

Reading Time: 5 minutes Hello, everybody! This is Jeremy with Build Grow Scale, and today we’re going to be discussing a website element that you may or may not have, and that may or may not be hidden for the most part. I’m talking about the search element. This is the element that allows people to search for products

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showcasing the benefits of using product variations on an ecommerce store
Irene Wanja

Reasons to Merge Your Ecom Store’s Product Variations

Reading Time: 5 minutes If you’re an avid online shopper, you’ve probably noticed that some ecommerce stores out there list product variations separately, while others merge them into one listing. In this article, we’re going to look at six awesome benefits of “the merge,” not the least of which is adding to your store’s bottom line.  What are product

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Irene Wanja

5 Benefits of User Testing on an Ecommerce Store

Reading Time: 5 minutes When users visit your ecommerce store, they expect to be able to navigate smoothly from one point to another and easily find the product(s) they want to buy. But even if you design your store to be intuitive, there’s a good chance you have overlooked a whole bunch of things that will make your customers

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ecommerce-strategy
Irene Wanja

Increase Your Shopify Store’s Traffic by Optimizing Your Images

Reading Time: 6 minutes Hey, everybody! Jeremy Friedland here, with Build Grow Scale. And in today’s video, we are going to be talking about how to further SEO-optimize your website so that you can start ranking in the organic listings and getting more free traffic for your store. So, if free traffic is something that interests you, which it

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Irene Wanja

5 Ways Customer Satisfaction Determines Your Ecommerce Business Growth

Reading Time: 5 minutes High-quality customer service goes a long way toward the goal of having happy customers. People value your “service” to them—ease of purchase process, delivering on promises, level, and transparency of information provided, how quickly you respond to questions and handle issues—more than the actual price of the product or service they purchase from you. Ecom

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ecommerce-conversion-optimization
Irene Wanja

Increase Your Ecom Conversions Just by Clarifying Shipping Times

Reading Time: 5 minutes Alright, welcome back! We are still talking about checkout optimization, and in this video, we’re talking about being clear about your shipping times. There’s nothing worse than ordering something from a store, and two weeks later you’re wondering where your item is. Like, “I ordered this thing two weeks ago, where is this?” So, they

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Irene Wanja

9 Effective Ways of Creating Urgency to Boost your Ecommerce Store’s Conversion Rate

Reading Time: 5 minutes Creating urgency is a tried-and-true method for improving conversion rates on your ecommerce store. If you can figure out what your customers want and/or need, and then craft compelling, “hurry up” language that plays to those wants and needs, you can turn visitors into buyers in real time. Let’s assume you already understand your customers

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