Reading Time: 5 minutes If you’ve been in ecommerce for any length of time, you know that your customer list is one of the biggest assets of your business. In fact, we’ve found that communicating by sending daily, weekly, or monthly emails to your list can contribute as much as 30% of your business income. So why do ecommerce
Reading Time: 6 minutes How cool it is that we can jump onto a computer or phone and, in just a few minutes of searching, find some serious strengths and weaknesses of our ecom store competitors. We can also find the major factors for why the competitors are crushing it … or why they’re not! I firmly believe that
Reading Time: 12 minutes Email, email, email … You’re probably sick of hearing about it at this point, right? What’s the big deal about email anyway? So, your goal should be to own as much of the traffic as you can. When done right, we’ve found that up to 30% to 35% of your store’s revenue should come from
Reading Time: 6 minutes People are discovering your Shopify store. Your marketing channels are coming alive, and your messaging is resonating with potential customers. That’s a great starting point. But how do you know what’s actually working? Further, how do you know you’re not leaving even more conversions on the table? What if you could interview every single person
Reading Time: 9 minutes Hello, hello … Welcome to part 6 of this six-part series about optimizing every step of your buyer’s journey on your store. As a reminder, here’s what we talked about in the last five articles: Checkout Cart Product pages Category pages Homepage Thank You page If you haven’t read these, make sure you give them
Reading Time: 13 minutes Howdy! Welcome to part 5 of this six-part series about optimizing every step of your buyer’s journey on your store. So far, we’ve talked about optimizing these pages: Checkout Shopping cart Product pages Category pages Homepage Thank You page If you haven’t read these, make sure you give them a read and, more important, apply
Reading Time: 17 minutes In the previous article, we talked about optimizing your product pages. Go here to read it (if you haven’t yet), before digging into this one. This is the fourth of a six-part series that will go deep into optimizing every step of the buyer’s journey. Here is the full breakdown: Now that we’ve covered optimizing the checkout,
Reading Time: 12 minutes In the previous article, we were talking about optimizing your cart. Go here to read it (if you haven’t yet), before digging into this one. This is the third of a 6-part series that will go deep into optimizing every step of the buyer’s journey. Here is the full breakdown: Now that we’ve covered optimizing the checkout
Reading Time: 11 minutes In the previous article, we were talking about optimizing your checkout. Go here to read it (if you haven’t yet), before digging into this one. This is the second of a 6-part series that will go deep into optimizing every step of the buyer’s journey. Here is the full breakdown: Now that we’ve covered optimizing the
Reading Time: 19 minutes Part 1 of 6: Introduction to Revenue Optimization & Shopify Store Checkout One of the main issues that I see ecommerce people struggling with today is traffic. The number one question people who are not familiar with our way of doing business is: “How can I get more traffic to my store?” No one, however,