Author: Aleksandar Nikoloski

Aleksandar Nikoloski

Aleksandar Nikoloski

Aleks is BGS’s Head of Revenue Optimization, an author, and a speaker. He has helped rapid-scale dozens of 6, 7, and multiple 8-figure stores as part of BGS’s Amplify Partnership program. He has gotten one store from $2.6 million a year to $6.7 million a year in 24 months, while another from doing $300k/month to doing over $2 million/month in less than 6 months, just to mention a few. The BGS team calls him the “Site Whisperer” because of his ability to find site nuances that derail the customers’ journey and cause purchase friction. Extremely meticulous and analytical, he credits all of this success to data and accurate interpretation of that data, as well as his ability to implement and test new ideas almost immediately.
reducing checkout form fields and why less is more is a form field.
Aleksandar Nikoloski

How Less Form Fields Transform E-commerce Checkout Experiences

Reading Time: 8 minutes Are you tired of spending endless minutes filling out long and tedious checkout form fields when shopping online? Well, you’re not alone. As anyone who has ever made an online purchase knows, the process can be fraught with difficulties. Even when you’re sure you’ve found the perfect item at the right price, the checkout page

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Aleksandar Nikoloski

The Highest-Converting Color for Your Add-to-Cart Button

Reading Time: 3 minutes When it comes to optimizing your ecommerce store, it should come as no surprise that not just any layout or color scheme will do. And while there is a myriad of things to consider when it comes to designing your store, one of the most frequently asked questions we get from students in our Ecom

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succeed-in-ecommerce-shopify
Aleksandar Nikoloski

The #1 Concept You Must Understand if You Want to Succeed in Ecommerce

Reading Time: 3 minutes Hey! Alex from Build Grow Scale here. I’m a Revenue Optimization™ expert, and I help ecommerce businesses grow and scale through optimizing their store.  This article is going to be a little different than usual in that we’re going to focus on mindset instead of tactics and strategies. Having the right mindset is absolutely key

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ecommerceproductpages
Aleksandar Nikoloski

The One Thing You Should Never Do on Your Ecommerce Product Pages

Reading Time: 4 minutes Hey there! Alex from Build Grow Scale here. I’m a Revenue Optimization™ expert, and I help ecommerce businesses grow and scale through optimizing their store. In this article, I’m going to share the one thing you should never do on your ecommerce store’s product pages. It’s actually something that’s accepted as a must-have in the

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Aleksandar Nikoloski

How to Grow and Scale Your Ecom Business in Today’s World of Ever-Increasing Ad Costs, Data Privacy Restrictions, and Fierce Competition

Reading Time: 4 minutes Are you struggling to get ads working on your ecommerce store and make sales? Are you getting frustrated, worried, or maybe even desperate at times because cash is tight and you can’t keep burning it for much longer?  If you answered “yes” to any of the above, you’re in the right place because in this

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ecom-principle-bgs
Aleksandar Nikoloski

Ecom Principle: Don’t Be Like Walmart—Niche Down!

Reading Time: 4 minutes If you’re like most ecommerce store owners, I’m sure you’ve struggled with this question before, or you may even be struggling with it right now. The question I’m talking about is whether you should go with a general store or niche down to something more specific.  I know it’s very easy to get sucked into

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aov-boosting-trick-for-ecom-store
Aleksandar Nikoloski

The Best (and Easiest) Trick for Boosting AOV on Your Shopify Store

Reading Time: 4 minutes Hey there! Alex here from Build Grow Scale. I’m a Revenue Optimization™ expert, and I help ecommerce businesses grow and scale through optimizing their website. In this training, we’re going to talk about the best and easiest AOV-boosting trick you can use on your ecom store. What is this “trick” I’m talking about? It’s your

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Aleksandar Nikoloski

The Ecommerce Shift That’s Changing EVERYTHING (Post iOS 14 & 15 Updates)

Reading Time: 5 minutes Hey there, Aleks from Build Grow Scale here. I’m a Revenue Optimization™ expert and I help ecommerce businesses grow and scale through optimizing their store. In this article, we’re going to talk about the shift that’s happening (and changing everything) in the ecommerce industry … to which you’ll either adapt or perish. Keep reading to

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ecommerce-reviews
Aleksandar Nikoloski

Why You Should WELCOME Negative Reviews on Your Ecom Store

Reading Time: 6 minutes https://youtu.be/M4kq-ay3Jgg See, most people—and you might be one of them—are hiding their negative reviews from the public. Meaning, they will get a negative review through their review app, and they won’t publish it for everybody to see because they think that it will hurt their business. But that couldn’t be further from the truth. Here’s

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ecommerce-category-pages
Aleksandar Nikoloski

The 3 Things You Should NEVER Do On Your Ecommerce Category Pages!

Reading Time: 7 minutes Hey, how’s it going? Alex from Build Grow Scale here. I’m a Revenue Optimization™ expert, and I help ecommerce businesses grow and scale through optimizing their stores. And in this training, we’re gonna talk about the three things that you should never do on your category pages. This video idea actually came to me last

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