Author: Aleksandar Nikoloski

Aleksandar Nikoloski

Have You Optimized This Critical Page of Your Ecommerce Store?

Reading Time: < 1 minute If you’re like most ecommerce business owners, you spend a lot of time and effort optimizing your website. But what about the critical yet underutilized (or misused) thank-you page? Are you taking the necessary measures to ensure your visitors have a positive experience after they’ve placed an order? If not, you could be leaving the

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Aleksandar Nikoloski

Boost Conversions by Optimizing Your Ecom Store’s Category Pages

Reading Time: < 1 minute Category pages are a crucial part of the sales funnel for any ecom store. Also known as collection pages, they are typically one of the first places potential customers go when looking for a specific product, and their purpose is to showcase groups of products in a way that is organized and easy for people

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Aleksandar Nikoloski

Optimize Your Ecom Product Pages to Turn Browsers into Shoppers

Reading Time: < 1 minute When it comes to your ecommerce store, having optimized product pages is key to turning people who are “just looking” into those who fully intend to complete a purchase with you. While the checkout and cart pages hold the number one and number two spots of importance, product pages are a close third. In fact,

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Aleksandar Nikoloski

Your Checkout Page Can Make or Break Your Ecom Success

Reading Time: 3 minutes As anyone who has ever made an online purchase knows, the process can be fraught with difficulties. Even when you’re sure you’ve found the perfect item at the right price, the checkout page can be a frustrating obstacle. All too often, your ecommerce store’s customers are left feeling confused and frustrated by the checkout process,

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Aleksandar Nikoloski

The Highest-Converting Color for Your Add-to-Cart Button

Reading Time: 3 minutes When it comes to optimizing your ecommerce store, it should come as no surprise that not just any layout or color scheme will do. And while there is a myriad of things to consider when it comes to designing your store, one of the most frequently asked questions we get from students in our Ecom

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Aleksandar Nikoloski

The #1 Concept You Must Understand if You Want to Succeed in Ecommerce

Reading Time: 3 minutes Hey! Alex from Build Grow Scale here. I’m a Revenue Optimization™ expert, and I help ecommerce businesses grow and scale through optimizing their store.  This article is going to be a little different than usual in that we’re going to focus on mindset instead of tactics and strategies. Having the right mindset is absolutely key

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Aleksandar Nikoloski

The One Thing You Should Never Do on Your Ecommerce Product Pages

Reading Time: 4 minutes Hey there! Alex from Build Grow Scale here. I’m a Revenue Optimization™ expert, and I help ecommerce businesses grow and scale through optimizing their store. In this article, I’m going to share the one thing you should never do on your ecommerce store’s product pages. It’s actually something that’s accepted as a must-have in the

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Aleksandar Nikoloski

How to Grow and Scale Your Ecom Business in Today’s World of Ever-Increasing Ad Costs, Data Privacy Restrictions, and Fierce Competition

Reading Time: 4 minutes Are you struggling to get ads working on your ecommerce store and make sales? Are you getting frustrated, worried, or maybe even desperate at times because cash is tight and you can’t keep burning it for much longer?  If you answered “yes” to any of the above, you’re in the right place because in this

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Aleksandar Nikoloski

Ecom Principle: Don’t Be Like Walmart—Niche Down!

Reading Time: 4 minutes If you’re like most ecommerce store owners, I’m sure you’ve struggled with this question before, or you may even be struggling with it right now. The question I’m talking about is whether you should go with a general store or niche down to something more specific.  I know it’s very easy to get sucked into

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