Reading Time: 5 minutes Hey, this is Brad with BGS. I’m a Revenue Optimization™ expert, coach, and instructor with Ecommerce Business Blueprint, which is our beginner’s course. In this video, I’m going to talk about Google Analytics, everybody’s favorite subject, and really how to analyze it and focus on what pages to optimize. First, we’re going to go
Reading Time: 4 minutes Google Tag Manager (GTM) allows you to add measurement and marketing tags to your ecommerce store without having to modify the site code. GTM is a great tool for gathering data from your site and sending it to Google Analytics (GA). You could have a direct installation that doesn’t include GTM, but you’d be missing
Reading Time: 4 minutes You’ve probably all heard of customer avatars by now, but what you haven’t heard is that having a detailed customer avatar can spark an exponential upturn in your overall revenue. In this article, I’m going to explain what a customer avatar is, how to create your own, common mistakes to avoid, and how to use
Reading Time: 7 minutes How do you achieve critical usability for your store? Are there special guidelines or even an ABC-style usability guide that everyone should follow when building an ecommerce store? We can answer some of these questions when you have a better understanding of your store, which you can get by reviewing your store’s current usability to
Reading Time: 4 minutes Have you ever tried to duplicate someone’s successful funnel but you can’t make it work for yourself? Maybe someone gave you a clone of their funnel, yet for some reason you can’t make $124,941 per month from it like they can? Here is why.
Reading Time: 5 minutes Not all data is created equal, though. There are literally thousands of things you could measure about your business, your products, your marketing, your customers, and unless you have an unlimited supply of time and money there’s no way to measure it all.