Google Analytics

Google Analytics Key Metrics: Which Page of Your Ecom Store to Focus On

Reading Time: 5 minutes   Hey, this is Brad with BGS. I’m a Revenue Optimization™ expert, coach, and instructor with Ecommerce Business Blueprint, which is our beginner’s course. In this video, I’m going to talk about Google Analytics, everybody’s favorite subject, and really how to analyze it and focus on what pages to optimize. First, we’re going to go …

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How Google Tag Manager Can Help You Achieve Your Ecom Goals

Reading Time: 4 minutes Google Tag Manager (GTM) allows you to add measurement and marketing tags to your ecommerce store without having to modify the site code. GTM is a great tool for gathering data from your site and sending it to Google Analytics (GA). You could have a direct installation that doesn’t include GTM, but you’d be missing …

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How a Detailed Customer Avatar Can 10x Your Ecom Store Revenue

Reading Time: 4 minutes You’ve probably all heard of customer avatars by now, but what you haven’t heard is that having a detailed customer avatar can spark an exponential upturn in your overall revenue.  In this article, I’m going to explain what a customer avatar is, how to create your own, common mistakes to avoid, and how to use …

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Critical Ecommerce Usability Guidelines That No One’s Talking About!

Reading Time: 7 minutes How do you achieve critical usability for your store? Are there special guidelines or even an ABC-style usability guide that everyone should follow when building an ecommerce store? We can answer some of these questions when you have a better understanding of your store, which you can get by reviewing your store’s current usability to …

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