EcommerceMarketingTips

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Ecom Tip: Using GA to Improve Your Buyer’s Journey

Reading Time: 6 minutes According to Shopify, about 1.76% is the average ecommerce conversion rate. That means close to 98% of people are leaving your store without buying, usually because of something to do with your website’s user experience. The good news is you can improve that user experience with something called conversion rate optimization (CRO), or as we

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Ecom Tip: The ONE Thing You Must Do for Recurring Revenue

Reading Time: 4 minutes If you’re an ecommerce business owner, you may have toyed with the idea (or maybe you’re considering it right now) of adding recurring revenue to your store. If so, I want to make sure you’re aware of the essential element you do not want to overlook.  Risky Business Recurring revenue should be a key consideration

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Ecom Principle: Don’t Be Like Walmart—Niche Down!

Reading Time: 4 minutes If you’re like most ecommerce store owners, I’m sure you’ve struggled with this question before, or you may even be struggling with it right now. The question I’m talking about is whether you should go with a general store or niche down to something more specific.  I know it’s very easy to get sucked into

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The Best (and Easiest) Trick for Boosting AOV on Your Shopify Store

Reading Time: 4 minutes Hey there! Alex here from Build Grow Scale. I’m a Revenue Optimization™ expert, and I help ecommerce businesses grow and scale through optimizing their website. In this training, we’re going to talk about the best and easiest AOV-boosting trick you can use on your ecom store. What is this “trick” I’m talking about? It’s your

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Using Site Search to Increase Sales on Your Shopify Store

Reading Time: 5 minutes Hello, everybody! This is Jeremy with Build Grow Scale, and today we’re going to be discussing a website element that you may or may not have, and that may or may not be hidden for the most part. I’m talking about the search element. This is the element that allows people to search for products

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Categories and Filters: 3 Tips to Guide Your Customer to Purchase

Reading Time: 8 minutes Hey, it’s Brad with Build Grow Scale. I’m a Revenue Optimization™ expert and I help our clients build, grow, and scale their ecommerce businesses. I’m also an instructor and coach with Ecommerce Business Blueprint, which is our beginner’s course. In this video, we’re going to discuss categories and filters, and how to use them to

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High Value Cart Abandonment Strategies: eCommerce Marketing Tips

Reading Time: 4 minutes Hey, it’s Tanner from Build Grow Scale. Did you know that the value of abandoned carts in the global ecommerce community was over four trillion dollars last year? That’s a crazy number of zeros! To put that into perspective, that’s like 20 million Ferraris were abandoned … or 2.9 million super-yachts. A lot of money

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Focus on ROX to Improve Your Ecommerce Store’s Performance

Reading Time: 10 minutes Customers today have higher expectations than they did even a few years ago. And because they have more options to choose from, they need more reasons to buy from you instead of some other brand. What Is ROX? Return on experience (ROX) is a metric that measures the number of customers who return to your

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Can I Compete with the Big Brands in Ecommerce?

Reading Time: 8 minutes Is this a question you don’t think about much because you’re just getting established? You should! The truth is that it’s possible to compete with successful ecommerce businesses. You can do some things the way they do them and some that are unique to you. Those can give you the slight edge to get into