Customers

5 Ways Customer Satisfaction Determines Your Ecommerce Business Growth

Reading Time: 5 minutes High-quality customer service goes a long way toward the goal of having happy customers. People value your “service” to them—ease of purchase process, delivering on promises, level, and transparency of information provided, how quickly you respond to questions and handle issues—more than the actual price of the product or service they purchase from you. Ecom

You’ve Got Your Ecom Customers’ Attention for 8 Seconds—What Can You Do?

Reading Time: 5 minutes According to Digital Information World, the human attention span has declined considerably over the last decade: In 2000, humans had an attention span of about 12 seconds. By 2015, it was down to 8.25!  Worse yet, people are so easily distracted. Just as everyday activities like phone notifications, funny videos, and social media can be

Using Customer Pain Points to Improve Your Ecommerce Store

Reading Time: 5 minutes When customers browse your ecommerce store, they either enjoy their browsing session or they don’t. Their reasons for not liking the experience may not be clear. Maybe they don’t find your site intuitively easy to use. Maybe it doesn’t offer them human-centered options; for example, it doesn’t meet real-world needs (measuring dimensions of clothing to

Focus on ROX to Improve Your Ecommerce Store’s Performance

Reading Time: 10 minutes Customers today have higher expectations than they did even a few years ago. And because they have more options to choose from, they need more reasons to buy from you instead of some other brand. What Is ROX? Return on experience (ROX) is a metric that measures the number of customers who return to your

Forecasting Ecommerce Customer Support: Lessons from Q4 and 2021 Projections

Reading Time: 9 minutes The boom in online shopping in the year 2020 has been massive, largely because Covid-19 has made it more difficult for people to shop offline as they did before. According to a recent economic indicators report from the US Census Bureau, there was an approximately 36.7% increase in U.S. ecommerce growth in Q3 of 2020

How Superior Customer Support Boosts Your Ecom Store Revenue

Reading Time: 7 minutes If I had to pick only one tool for doing either Revenue Optimization or conversion rate optimization, it would be customer service …  Every business out there talks about how the customer is king. Many take pride in their customer service experience. However, very few companies are actually doing it right! Having someone available to

Email for Ecommerce: The Solution to Your “My Customers Only Buy Once” Problem

Reading Time: 12 minutes Email, email, email … You’re probably sick of hearing about it at this point, right? What’s the big deal about email anyway?  It’s traffic that you own. There are three types of traffic out there:  The traffic you don’t control is anything SEO-related and any organic traffic coming from blogs, YouTube videos, social posts, and

Is It a Good Time for You to Start an Ecommerce Business?

Reading Time: 5 minutes People thinking of venturing into the online business world are probably asking themselves if this is the right time. The answer based on conditions today is simple: “Yes, it’s a good time to start an ecommerce business.” Online sales numbers have been growing steadily over the years. This makes it increasingly advisable for any brick-and-mortar

What If You Could Interview All Your Shopify Store Visitors?

Reading Time: 6 minutes People are discovering your Shopify store. Your marketing channels are coming alive, and your messaging is resonating with potential customers. That’s a great starting point. But how do you know what’s actually working? Further, how do you know you’re not leaving even more conversions on the table? What if you could interview every single person