Reading Time: 9 minutes When I was a student, I worked as a part-time waitress in a local restaurant, trying to make ends meet. I was paying for my small rented room as well as my school fees and expenses, and I would end up with so little money that I was forced to cut costs so that I
Reading Time: 6 minutes More and more ecommerce traffic is happening on mobile devices. While desktop still tends to win in total sales dollars, mobile is edging into the lead for sessions. Many customers visit your store on their phone after seeing an ad. Later, after carefully reading through everything on desktop, they complete the purchase. It’s simply a
Reading Time: 7 minutes Listening to your customers is extremely valuable when you want to improve your business, but a lot of businesses seem to miss the mark or completely ignore their customer base. Whether you have an established business or are just starting out, there will always be something new to learn. We’ll be going over ways you
Reading Time: 8 minutes Breaking Even on the Frontend Should Be Your Main Goal with Paid Traffic – using breakeven funnels All successful marketers start with this sales funnel … It’s called a BreakEven Funnel. What’s a breakeven funnel, you ask? It’s not a typical sales funnel (the path buyers travel as they head toward making a purchase). It
Reading Time: 6 minutes Building trust is absolutely essential to a well-performing ecommerce store. If you don’t create a trusted persona, very few customers will make a purchase on your site. Gaining your customers’ trust is especially difficult when your brand has little to no sales—but it’s still very possible. Imagine this: You land on a new store with
Reading Time: 9 minutes Hello, hello … Welcome to part 6 of this six-part series about optimizing every step of your buyer’s journey on your store. As a reminder, here’s what we talked about in the last five articles: Checkout Cart Product pages Category pages Homepage Thank You page If you haven’t read these, make sure you give them
Reading Time: 7 minutes How do you achieve critical usability for your store? Are there special guidelines or even an ABC-style usability guide that everyone should follow when building an ecommerce store? We can answer some of these questions when you have a better understanding of your store, which you can get by reviewing your store’s current usability to
Reading Time: 7 minutes In your customers’ eyes, there is always a risk when shopping online. Even I am skeptical when shopping on a new site! No matter how trustworthy your business seems, there will always be people who carry fear, uncertainty, and doubt (FUDs) into their shopping experience. It only takes one negative event for your visitor to
Reading Time: 6 minutes We live in a day and age where online shoppers have more options than ever before … which presumably should lead to more freedom, easier choices and happier customers. Right? But what if I told you this myriad of options is actually crippling shoppers and causing anxiety in their shopping experience, subsequently resulting in a higher
Reading Time: 2 minutes Video Highlights Hey, guys. Tanner Larson here. I want to kind of start this one off with a statement.