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Ecom Warning: Don’t Make the Same Mistakes as Ashley Furniture on Your Website

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Hey—how’s it going? Alex here, from Build Grow Scale (BGS). I’m a Revenue Optimization expert and I help ecommerce businesses grow and scale through optimizing their stores. And in this training, we’re going to talk about my shopping experience on Ashley Furniture [HomeStore] from the other day and the few problems/issues on their website ……



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Make Your Product Prices PROMINENT

Ecommerce Marketing
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Hey, how’s it going? Alex here from Build Grow Scale, and in this training, we’re going to talk about your product pricing and how you should display your price on your product pages properly so your customers see it immediately when they land on a page. Okay, so let’s get started. Why is price so…



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7 Common Challenges Facing Ecommerce Businesses

Ecommerce Businesses
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Since the beginning of 2020, ecommerce has been on the rise due to Covid restrictions. Ecom stores are bringing in additional revenue for brick-and-mortar stores, which have expanded as they’re now able to reach a wider range of consumers around the world. However, don’t overlook the challenges that can accompany this phenomenon—the overall user experience…



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WARNING: Page Speed Is Killing Your Conversions—Don’t Overlook It!

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Many people start an ecommerce business by creating a store on Shopify. They install the latest apps, upload their high-quality images, and don’t give it a second thought. When they start advertising, a lot of them wonder: “Why aren’t customers converting on my site? Why do they just leave? Are my products or prices the…



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The 10 Optimizations to Make on Your Ecom Apparel Store

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There are ten actions you can take right away to optimize your apparel store website. You’ll be presented with actions to be taken on multiple steps in the purchasing flow and why they’re important, best practices (and why they work), and the benefits you can get with implementation.  As you probably know, there are optimizations…



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Ecom Holidays Aren’t Just About the Fourth Quarter

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When you think about holiday promotions for your ecommerce business, it’s natural to focus on the fourth quarter of the year. While Black Friday/Cyber Monday and the days leading up to Christmas do account for a large percentage of all online purchases, they aren’t the be-all and end-all when it comes to planning holiday promotions….



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Increase Your Holiday Ecom Sales in 2021

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Excitement around Thanksgiving, Christmas Eve, and New Year’s has long been one reason that businesses increase sales and profits during the holidays. People are buying fashionable clothes, shoes, and jewelry as well as gifts and many other things. The 2021 holiday season may turn out to be a relatively calm one, but it’s still an…



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Use Visual Hierarchy on Your Ecom Store to Direct Customer Focus

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In the modern era, where online shopping is the preferred way to shop, every ecom owner in the market space is trying to use their knowledge and skills in every possible way to grab the attention of users across different devices.  That’s why it’s important to know how to grab the attention of visitors to…



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How Google Tag Manager Can Help You Achieve Your Ecom Goals

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Google Tag Manager (GTM) allows you to add measurement and marketing tags to your ecommerce store without having to modify the site code. GTM is a great tool for gathering data from your site and sending it to Google Analytics (GA). You could have a direct installation that doesn’t include GTM, but you’d be missing…



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Ecommerce Product Photography on a Budget

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An ecommerce product image is more than just the photo itself. It’s an emotional way for you to convey to customers what the product is about and how it can benefit them. It’s also a way to showcase your brand and what it stands for—and that’s why you need to know what you want the…



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