5 Ecom Tips for Improving an Underperforming Landing Page
Any ecommerce website owner is well aware that simply selling things online is only half of the battle. Real difficulty arises when it comes to converting your store’s visitors into paying customers. A landing page is a critical component of any ecom website, and its primary goal is to persuade users to make a purchase….
Three Tips for Optimizing Your Ecom Footer
The footer on an ecommerce store is a section that every website has, but yet it is often underutilized. In fact, you could say it’s the “Jan Brady” of your webpage … the section that’s often overlooked but begging for attention. In this article, we’re going to talk about optimizing the unloved, often forgotten, and…
12 Expert Tips for Creating the Perfect Ecom Search Tool
One of the most important tools on your ecommerce store is the search functionality. When people visit your site, they won’t always know how to navigate and/or have the patience to browse around to understand more about the layout or how information is provided. The search function allows users to save time and easily go…
The Highest-Converting Color for Your Add-to-Cart Button
When it comes to optimizing your ecommerce store, it should come as no surprise that not just any layout or color scheme will do. And while there is a myriad of things to consider when it comes to designing your store, one of the most frequently asked questions we get from students in our Ecom…
5 Ways to Use Product Packaging to Give Your Customers an Experience They Won’t Forget!
It’s a wonderful feeling when something you ordered arrives at your doorstep. You can’t wait to tear the package open, see, touch, and try out your new “thing.” This excitement is something every ecommerce business owner (i.e., you) should take full advantage of, as it’s a golden opportunity to communicate your brand to customers. The…
5 Benefits of Using Pre-Order Marketing for Introducing New Products On Your Ecom Store
Launching a new product on your ecom store can be intimidating. Will the market accept this new product? Will the product perform as intended and stated? Will people buy it? All of these concerns can be addressed through the use of a pre-order marketing campaign. Pre-orders are identical to regular orders, except their shipment is…
How to Create the Perfect Size Guide for Your Ecom Store
When it comes to your ecommerce store, size guides are an extremely important element that contribute to your bottom line. They not only help answer customers’ questions about your product but also instill confidence that they’re buying the right product to fit their needs. In this article, we’re going to discuss how to create and…
Overcome Choice Paralysis on Your Ecommerce Store to Make the Sale
If you choose not to make the distinctions between product and navigation options obvious, visitors to your online store will face an unavoidable choice paralysis. This happens to be one of the major causes of store abandonment as customers face too many choices, which tends to overwhelm them, leaving them with no choice but to…
The Importance of Information Foraging Theory in Ecommerce
With new technologies gaining traction in every aspect of daily life, and the looming rise of our digital existence in the metaverse, it quickly becomes apparent that understanding the psychology of how users interact with and are influenced by this technology is an important aspect of ecommerce. Even with just a simple store, understanding how…
Ecommerce Strategy: How You Can Add Recurring Income To Your Ecommerce Business
Hey, guys! Tanner here, and I want to talk to you about creating recurring revenue for your ecom business via building a continuity program. Whenever I talk about this in a presentation or training, everybody’s always like, “Oh, my ecommerce business is different. We’re in x-niche/sell x-product and recurring revenue doesn’t work for us.” But…
