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User Testing vs Usability Testing: What’s the Difference Between the Two?

what is the difference between user testing vs usability testing

Reading Time: 7 minutes Are you looking to improve your website or app’s user experience? If so, you may have heard of user testing and usability testing. While these two terms may sound similar, they actually refer to different methods of testing and evaluating the user experience. User testing involves observing and gathering feedback from real users as they interact…

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Creative Ways To Start A Business Online With No Money

build an ecommerce store and start an online business without money

Reading Time: 7 minutes Starting an online business can be a daunting task, especially when you don’t have any money to invest. But here’s the good news: you don’t need a lot of cash to get started. In fact, some of the most successful online businesses were launched with little or no money at all. In this article, I…

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How To Get Traffic To Your Website Without Social Media

ways to get website traffic to your ecommerce store without relying on social media

Reading Time: 8 minutes Are you tired of relying on social media to drive traffic to your website? Maybe you’re fed up with battling algorithms and struggling to get noticed among the sea of content flooding your followers’ feeds. Perhaps you’re looking for a way to take control of your website’s traffic without relying on external platforms that can…

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How To Optimize Your eCommerce Website Speed For Maximum Performance

improved ecommerce website speed after optimizing the ecom store for speed

Reading Time: 12 minutes Are you tired of waiting for your website to load because of its slow website speed? Do you feel frustrated when it takes forever to open a page and end up closing it before even seeing the content? Well, you’re not alone. Slow-loading websites are a major turnoff for users, and they can damage your…

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Ecommerce Website Optimization: Crucial Insights from Matthew Stafford


Reading Time: 3 minutes In the rapidly evolving ecommerce landscape, effective website optimization is the lifeblood of any successful business. Recently, Matthew Matthew, CEO of Build Grow Scale, shared in-depth insights on ecommerce website optimization. Let’s dive into the key takeaways from his enlightening conversation with Kasim from Solutions 8. Understanding User Behavior and Personalization Firstly, Matthew emphasizes the…

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Boosting Your Ecom Store’s Brand Loyalty through Product Reviews

Customer Reviews Brand Loyalty

Reading Time: 4 minutes In today’s competitive ecommerce marketplace, businesses are constantly seeking to stay ahead of the curve by finding innovative ways to attract and retain customers. One of the most effective strategies for doing so is increasing brand loyalty. Loyal customers are not only more likely to make repeat purchases, but they also become brand advocates, spreading…

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Stand Out in a Crowded Ecommerce Market with “Try Before You Buy”

Online Shopping Try Before You Buy

Reading Time: 4 minutes In the world of ecommerce, the phrase “Try before you buy” (TBYB) has become increasingly popular. The concept is simple—customers have the opportunity to try products before making a purchase—and is often a win-win for all involved. At its core, strategy is an attempt to reduce some of the uncertainty that comes with online shopping….

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8 Reasons to Use Visual and Image-Based Search for Your Ecommerce Store

Imaged-Based Search in Ecommerce - Blog

Reading Time: 4 minutes As an ecommerce store owner, your ultimate goal is to sell as many products as possible while ensuring a great shopping experience for your customers. To achieve this objective, it’s crucial to provide people with search and product filters that are easy to use and highly effective at helping them find what they need. In…

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7 Ways to Leverage Artificial Intelligence in Your Ecommerce Business

AI for Shopify Ecommerce Store

Reading Time: 4 minutes As the world continues to go digital, ecommerce stores have become a popular means of buying and selling products. With the exponential growth of the ecom industry, it’s critical that business owners keep up with new technologies and implement them to improve their customers’ experience. One of the most promising technologies today is artificial intelligence…

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7 Reasons to Seamlessly Link Your Ecommerce Customer Communication Channels

Ecommerce Customer Communication Network

Reading Time: 4 minutes The modern shopping experience is increasingly being shaped by technology. Businesses are taking advantage of the ever-evolving range of digital channels to reach out to customers and build relationships with them. And in today’s technology-driven world, it is essential for businesses to create an interconnected network of communication channels to engage customers across all available…

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