Welcome back everyone to part 2 of this series on quick-and-easy ecommerce tactics that win. In case you missed part 1, you can check it out here: Five Quick-and-Easy Conversion Tactics That Increase Store Revenue (Part 1) Without any further ado, let’s dive right into tactics #6 to #10—designed to help you dial it in…
How do you achieve critical usability for your store? Are there special guidelines or even an ABC-style usability guide that everyone should follow when building an ecommerce store? We can answer some of these questions when you have a better understanding of your store, which you can get by reviewing your store’s current usability to…
Despite the fantastic results email campaigns can get and the comparative ease of getting a strong campaign working, many stores (especially smaller ones) totally neglect this aspect of marketing to new prospects. Instead, they focus entirely on using Facebook and paid search to capture new customers. However, email is effective with new customers too. Email…
As ecommerce entrepreneurs, we often wonder if the changes we make to our stores will increase the conversion rate or lower it: “Will change X help or hurt?” For example, should we focus more of the copy on safety features or reliability? Should we include a long, detailed video or a short, sweet one? It’s impossible to…
In your customers’ eyes, there is always a risk when shopping online. Even I am skeptical when shopping on a new site! No matter how trustworthy your business seems, there will always be people who carry fear, uncertainty, and doubt (FUDs) into their shopping experience. It only takes one negative event for your visitor to…
Every website is unique, and with individuality comes a myriad of potential problems your site could have. If you’ve followed Build Grow Scale (BGS) for any length of time, then you’re probably familiar with some of our best practices—things like contact information in the header, labels on icons, and “Add to Cart” buttons (ATCs) above…
The following Shopify apps will help to improve and boost conversion for your Shopify store. They have all been recommended by senior revenue optimization experts at Build Grow Scale and are used throughout their daily work. 1. Product Filter & Search You might be asking yourself, “So why are product filters and search important?” They’re…
How to Create a Tidal Wave of Excitement That Compels Your Visitors to Whip Out Their Credit Cards on the Spot “People don’t want to buy a quarter-inch drill bit. They want a quarter-inch hole.” Anybody who has studied marketing or copywriting has likely heard this saying before. Originally coined by Harvard marketing professor Theodore Levitt,…
Anyone in the world of sales can tell you that cross-selling is important: Why sell one thing, when you can sell two or more? The in-store sales space has been rife with this for ages: staff suggesting monitors or keyboards to go with your new computer, bank employees suggesting a new credit card to go…
The quickest and easiest way to maximize the revenue on your ecommerce store is through A/B split tests. If run correctly, they can skyrocket your store from low profiting to extremely high profiting very quickly. If they are run incorrectly, and they often are, they will cause more harm than good. I’m going to show you exactly…
Want us to do an Audit on your e-commerce store and show you how you can make some quick changes that will dramatically increase sales and profits without increasing your traffic?
