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Can I Compete with the Big Brands in Ecommerce?

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Is this a question you don’t think about much because you’re just getting established? You should! The truth is that it’s possible to compete with successful ecommerce businesses. You can do some things the way they do them and some that are unique to you. Those can give you the slight edge to get into…



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Page Speed Is the ULTIMATE Ecommerce Conversion Killer

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Everyone has heard the saying, “Time is money”—and this couldn’t be more true for your ecommerce business. Online shoppers are growing increasingly impatient, and their demands for a speedy website aren’t slowing down, ever! This probably doesn’t come as much of a surprise to you as we live in a world where the quicker we…



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Forecasting Ecommerce Customer Support: Lessons from Q4 and 2021 Projections

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The boom in online shopping in the year 2020 has been massive, largely because Covid-19 has made it more difficult for people to shop offline as they did before. According to a recent economic indicators report from the US Census Bureau, there was an approximately 36.7% increase in U.S. ecommerce growth in Q3 of 2020…



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How Superior Customer Support Boosts Your Ecom Store Revenue

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If I had to pick only one tool for doing either Revenue Optimization or conversion rate optimization, it would be customer service …  Every business out there talks about how the customer is king. Many take pride in their customer service experience. However, very few companies are actually doing it right! Having someone available to…



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Provide a Bespoke Experience with Great Mobile-Optimized Images

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During one of our Ecom Insider Jam Sessions a few moons ago, I learned that store owners were having difficulty handling their images while also trying to keep page speed high. Note: Jam Sessions are a weekly event for Ecom Insider members. During these sessions, revenue optimization experts look over EI members’ stores and give…



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Email for Ecommerce: The Solution to Your “My Customers Only Buy Once” Problem

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Email, email, email … You’re probably sick of hearing about it at this point, right? What’s the big deal about email anyway?  It’s traffic that you own. There are three types of traffic out there:  The traffic you don’t control is anything SEO-related and any organic traffic coming from blogs, YouTube videos, social posts, and…



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The Best Way to Boost Ecommerce Sales Fast

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Are you growing frustrated by the lack of sales in your store? Or maybe you wouldn’t mind some more? Well, stick around, because in this post, we’re going to unpack five carefully selected techniques you can implement—or improve on—in your business to generate more sales today. Starting with … 1. Building Trust Tell me, would…



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Fine-Tuning Your Micro Conversions for Big Wins: Homepage, Part 1 of 5

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This five-part mini series is all about micro conversions and how to use them to increase the one glorious metric all business owners and optimizers obsess over—conversion rate. If you are interested in learning all about the micro conversions associated with each step of the funnel and how each micro conversion aides in increasing the…



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Is It a Good Time for You to Start an Ecommerce Business?

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People thinking of venturing into the online business world are probably asking themselves if this is the right time. The answer based on conditions today is simple: “Yes, it’s a good time to start an ecommerce business.” Online sales numbers have been growing steadily over the years. This makes it increasingly advisable for any brick-and-mortar…



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Ecommerce Jargon: The 48 Most Commonly Used Terms in 2020

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Do you find yourself running to Google each time you need something defined? Don’t worry! When I was just starting at a university, I had the exact same problem. My teachers would be throwing out terms that might have been familiar to them but were in another dimension for me. Having graduated and mastered common…



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